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Brand Identity: Index
Brand Identity: Index
IDENTITY
INDEX
1 Introduction 3
2 Research Methodology 6
5 References 12
INTRODUCTION
create or maintain”.
Further, it can be said that all the concepts are related. It can be
• Research Design
design wherein the factors used in defining the brand identity are
defined.
• Technique Used
The technique used to collect the data was the personal interview
• Source of Data
The report comprises of both types of data i.e. primary & secondary.
1. Physique – Whenever one thinks of LG, the first thing that strikes
itself that says Life is Good. The phrase very well explains that LG
customers.
1. As a product
affordable prices.
2. As an organization
& white TV & above all, LG was the first company that came up
3. As a person
whatever it possesses.
by providing them with features that are user friendly & easy to
use.
c. Dynamic – LG is dynamic because it keep changes itself with the
The circle represents the globe, symbolizing the world and all of
prices.
case of LG, the commercials are very limited but rare among all.
REFERENCES
• Interviewed Mr.
• http://www.lg.com/in/about-lg/corporate-
information/overview/index.jsphttp:/
• /www.12manage.com/methods_kapferer_brand_identity_prism.html
• http://www.van-haaften.nl/index.php?option=com_
content&view=article&id=77&catid=48&Itemid=53&lang=nl