Professional Documents
Culture Documents
Company: Agp Pharma (Private) Limited: Strategic Management
Company: Agp Pharma (Private) Limited: Strategic Management
GROUP MEMBERS
FARAZ AHMED
DATED: 10-APRIL-2018
Secondly, we would also like to thanks SYED JAWAID HUSSAIN (Deputy Manager Human
Recourses) who have helped us for the successful completion of this project.
The operations of AGP include manufacturing, marketing and sales of pharmaceuticals and
healthcare products in the domestic and export market. The delivery of AGP’s products, across
the country, is managed by one of the largest and state of art pharmaceutical distribution set
ups in Pakistan.
AGP vision is based on quality and professionalism. Our people and resources are dedicated to
providing quality products and ethical services to meet the needs of customers in a responsible
manner.
MISSION
Create value for our customers, employees and shareholders, through effective use of available
resources, by manufacturing and marketing healthcare products in an ethical manner
confirming to international quality standards, whilst leveraging company’s brands, market
standing and image.
STRENGTH:
AGP focuses on the strong Research & Development department and it is busy in
exploring new markets.
WEAKNESSES:
The illegal drugs or the abuse of drugs can affect the image of the company.
OPPORTUNITIES:
It is need of time to increase awareness among the people about their health care needs.
There is consistent demand to solve the quality healthcare issues.
THREATS:
The regulatory environment of the products is becoming harsh and severe.
Various other competitors are also working in the market, which can be great threat for
the company.
(PKR
2013 2014 2015 2016 2017E
Millions)
Economical:
Unemployment rate
Inflation rate
Interest rates
Economic growth rate
Labour costs
Exchange rates & stability of host country currency
Efficiency of financial markets
Infrastructure quality
Type of economic system in countries of operation
Social:
Demographics
Class structure
Education
Culture (gender roles, etc.)
Attitudes (health, environmental consciousness, etc.)
Technological:
Recent technological developments
Technology's impact on product offering
Impact on cost structure
Threat of Substitutes:
Substitute product is superior
High cost of switching to customer
Limited number of substitutes
Gap:
applicable regulations and guidelines
product profile and stability information
shipping procedures
primary and secondary packaging processes and procedures
documentation management
warehouse and storage area monitoring
personnel training
transport procedures and policies
transport security
and many other critical elements