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MCI14026 - Tetrapacked Fruit Drink: 1.2. Types of Beverage
MCI14026 - Tetrapacked Fruit Drink: 1.2. Types of Beverage
1.1. Introduction:
A beverage is a liquid intended for human consumption.
In addition to their basic function of satisfying thirst, drinks play important roles in human
culture. Common types of drinks include plain water, milk, juices, coffee, tea, and soft drinks. In
addition, alcoholic drinks such as wine, beer, and liquor, which contain the drug ethanol, have
been part of human culture and development for 8,000 years.
Non-alcoholic drinks often signify drinks that would normally contain alcohol, such as beer and
wine, but are made with less than .5 percent alcohol by volume. The category includes drinks
that have undergone an alcohol removal process such as non-alcoholic beers and de-alcoholized
wines (Wikipedia 27-04-2018)
Alcoholic beverages
Non-Alcohol beverages
Soft drinks
Fruit juice
Hot beverages
Other
Beverages are an essential part of today’s generation. The packaged fruit drink industry in India
has a history of 34 years, it all started in 1984 with the launch of Parle Frooti in tetra pack, but
the actual movement in packaged fruit drink industry came in 1996 when Dabur captured the
imagination of young Indian consumer with the launch of Real Fruit juices, a new product in the
India food market. Since that point of time, the industry has been developing gradually and
seeing the entry of various new players with varied flavors and promotional measures to attract
the consumer of the Indian market.
Real was launched in the year 1996 and the brand has in a niche for itself by producing
only fruit juice in packaged form .i.e.100%preservative free.
Real, which has a market share of 57% comes in nine flavors. They are
• Orange
• Mango
• Pineapple
• Mix fruit
• Grape
• Guava
• Litchi
• Tomato
• Cranberry
Real Active is 100% fruit juice with no added sugar and is available in following
flavor:
• Orange
• Apple
• Orange- carrot
GODREJ:
The Godrej industry’s food division produces and market fruit drinks, fruit nectar and
sofit soymilk. Godrej’s brand JUMPIN comes in the following flavor:
• Mango
• Pineapple
• Apple
• Orange
PEPSI’S TROPICANA:
Tropicana brand fruit juice has a market share of 25% and has registered a double digit
growth. The available flavors of the brand are:
• Orange
• Apple
• Grape
• Cranberry
LEH BERRY
This is a product from Ladakh Foods. Its first fruit juice in Delhi and it concentrate on
rich segment of society. It has a market share of 4% and is available in a variety of
flavors:
• Pineapple
• Apple
• Mixed fruit
• Orange
• Blackcurrant
• Mango
• Guava
Frooti was launched back in the year of 1985 and enjoys market dominance with 85% of
market share. Parle’s Agro’s APPY, in 1996 had a market share of 5% in the fruit drink
segment; in 2003 its new product-APPY FIZZ was launched.
So, there are varieties of brands with variety of option. Consumer tries to evaluate these
brands according to their taste, selling price, brand, easy accessibility, habit etc.