Estimate the number of hatchbacks sold by Maruti in West Bengal.

Assumptions:

Population of India is 1.3 Bn. (For now I have considered it as 1 Bn). 1 Bn

Population of West Bengal is 10% of Indian Population.
The total number of people in a house hold is 5.
So, the population of West Bengal will be approximately 10 crores.
Now total household in West Bengal will be 2 crores.
Household in Kolkata 20000000
Hatchbacks are the cars which are usually small. Also, the price range for Maruti hatchbacks will be in
between 3.5-10 Lacs.

Household by Income in West Bengal.

Population
Above 17 Lacs Income --- 1 % 200000
3.4 – 17 Lacs Income --- 14% 2800000
1.5-3.4 Lacs Income --- 15% 3000000
Below 1.5 Lacs Income --- 70% 14000000

Hatchbacks Owned
Now Total Hatachback Cars owned by Households based on their income group. percentage on the basis of
incomegroup Number Number of Hatchbacks
One Hatchback Two Hatchback
Above 17 Lacs Income --- 1 % 50% 100000 30% 60000
3.4 – 17 Lacs Income --- 14% 25% 700000 10% 280000
1.5-3.4 Lacs Income --- 15% 10% 300000

So Now total Hatchbacks availabe in West Bengal 1440000

Now assuming the factor of 1.3 for the population 1872000

As Maruti Suzuki is the market leader in the passenger cars and have 50 % of the market share 936000

So total number of Maruti Hatchbacks sold in West Bengal in a year will be approximately 936000