2811 SAN JACINTO CIRCLE#100  SANFORD, FL  32771

(407) 625-3339  LSLUGGER21@GMAIL.COM

SCOT T MAU RO
M ARKETI NG AND COMMU NIC ATI ONS SP ECI ALI ST
Nearly 7 years of experience in Higher Education and more than 13 years of experience in fast paced, deadline oriented
newsrooms in four of the country’s top 100 television markets. A Hard working team player, who is competitive,
passionate, persuasive, articulate, has an eye for detail and a can-do attitude. A seasoned writer who can manage the
editorial standards for any organization and can adapt to all writing styles. Experienced in managing and developing
relationships with public and media relations teams across Central Florida.

DEM ONSTR ATE D S UC CESS IN

 Creative thinking and launching new ideas to advance marketing message and image
 Team leader, who works well with others
 Develop and manages social media strategies
 Targeted branding for customers/audience demographics
 Building and maintaining relationships with people close to the media in Central Florida
 Brand development, graphic design, promotions and management

EMP LOYME NT/E XPER IENC E HI GH LIG HTS

COORDINATOR OF PUBLIC INFORMATION (MARKETING & COMMUNICATIONS MANAGER)
UNIVERSITY OF CENTRAL FLORIDA, RECREATION AND WELLNESS CENTER NOVEMBER 2011-PRESENT
 Led all facility marketing campaigns including on campus tabling events, information and job fairs, special and
ceremonial events, facility tours and student/parent orientations
 Led a team of designers who successfully implemented marketing campaigns that resulted in 93% first time in
college student users
 Supervised and managed a staff of six undergraduate students in marketing and graphic design concepts for a
$5.8-million dollar facility
 Manage and maintain an annual operating department budget of nearly $50,000
 Cultivated and developed revenue streams with potential local and national sponsors
 Conceptualized revenue generation plan for memberships and facility reservations
 Planned and produced power point presentation for the 2012-2013 fiscal budget proposal
 Develop and coordinate graphic design of printing advertisements, brochures, flyers and signage
 Coordinate, write, and proof internal and external publications
 Awards:
o March 2012 recipient of the “Pass the Baton” award, given to the RWC employee who exemplifies
teamwork and a positive attitude while in the work place
o Lead creative team of designers to win NIRSA Creative Excellence Campus Rec Marketing Award:
 2014 2nd Place for Comprehensive Brochure
o February 2015: NIRSA Emerging Recreational Sports Leaders Conference Appreciation of Service Award
Winner
o Leadership Spirit Award Nominee and Honorable Mention for United Way Campaign: 2012, 2014, 2015,
and 2016
o Lead creative team of designers to win NIRSA Creative Excellence Campus Rec Marketing Award:
 2017 3rd Place for Comprehensive Brochure
 2017 1st place for Student Presentation
o Student Development and Enrollment Services Award Nominee in spring 2018
o Students Rights and Responsibility “Clutch” Student Conduct Board Member of the Year 2017-2018
 Conferences:
o NIRSA National Conference Las Vegas, NV (April 2013) and Nashville, TV (April 2014)
o Presenter: Co-presented Fish Philosophy during RWC Leadership Training (August 2014)
o Presenter: "Fish Philosophy" at the NIRSA National Marketing Institute in Orlando, FL (November 2014)
o Presenter: Keys to Customer Service, SDES Institute (June 2015), Student Health Services A&P and
USPS staff (2015-2016), Student Enhancement Training (S.E.T) (Fall 2016), NIRSA/ACUI Marketing
Institute (November 2016)
o Presenter: Maximizing Mobile Apps to Make You’re Campus Marketing Stand Out, NIRSA/ACUI Marketing
Institute (November 2016)
o Presenter: Unlocking a Great Experience: 5 Keys to Successful Customer Service, NIRSA/ACUI Marketing
Institute (November 2016)
o Presenter: Oh That’s What That Is! A Student Development Guide for Professionals New to Student
Affairs and Higher Education, UCF SDES Institute (June 2018)
 SCOTT MAURO
EMP LOYME NT/E XPER IENC E HI GH LIG HTS (CONTIN UE D)

 Committees
o Host Committee member, for ERSL 2014 and 2015
o Chairperson for UCF RWC Faculty and Staff Campaign (February 2014 & 2015)
o Chairperson of the RWC Philanthropy Committee, Co-Chair of the RWC Employee Recognition Banquet
Committee
o Chairperson of annual Lunch Around the World to benefit the Campus United Way Campaign
o United Way University Marketing Committee, member of the United Way Spooky Knight 5k Committee,
nominee for the United Way Spirit Leadership Award (August 2014) and Adjunct Professor at the UCF
Nicholson School of Communications.
o Host Committee Member, NIRSA National Conference (April 2016)
 Wrote, produced and project manager on conference kick-off video at opening session

DIGITAL NEWS LETTER EDITOR AND CHIEF FOR RECREATION AND WELLNESS
UNIVERSITY OF CENTRAL FLORIDA, RECREATION AND WELLNESS
AND WELLNESS AND HEALTH PROMOTION SERVICES MAY 2018 – AUGUST 2018
 Create a timeline and measurable objectives for implementation of the newsletter
 Conceptualize and design a digital newsletter with a design which is appealing and impactful with a goal of having
a 30% read rate in year one of circulation
 Create and build a data base of former Recreation and Wellness Center alumni members and former employees
for quarterly distribution and circulation through networking, surveying, and outreach
 Develop and distribute an alumni survey through Qualtrics with a goal of distributing through digital and social
media mediums
 Handpick, develop and manage a small writing staff made up of students from key program areas within the
Recreation and Wellness Center
 Research and schedule newsletter through online distribution software
 Managed strict editorial guidelines and enforcement

FREELANCE WRITER, KATHERINE JOHNSON MEDIA ENTERPRISES, LLC

LAKE MARY, FL JUNE 2011-PRESENT
 Ghost writing book on how to build your dream luxury home
 Interview and conceptualize marketing and branding with the Author and Developer
 Successfully worked with developer to help customize bio, introduction, about the company, about the
builder, and about the author pages for the book
 Proofreading and copy-editing final pages

WOFL-TV, Fox 35, ORLANDO, FL

EXECUTIVE PRODUCER MARCH 2007-MAY 2011
 Worked with team to develop and manage 4:30am and 11:00pm newscasts in 3 years
 Built a large cache of contacts in Central Florida to help increase newscast viewership
 Developed & launched franchises for the Fox 35 brand to maintain and attract bigger audience including: “This
Day in History”, “Hot on the Web”, “News by the Numbers”, “Jim Van Fleet’s Central Florida”, “Everywhere at 11”,
“The Rundown“(lower third ticker) and “5 Things You Need To Know”
 Developed, managed and produced Digital TV Transition Special in 2009
 Managed editorial content for Florida Gators National Football Championship special in 2008
 Created an internship program that became the working template for all station internship programs and
developed talent that lead to the hiring of at least four interns in four years
 Managed strict editorial guidelines and enforcement
 In February 2010 successfully increased 5a-9a Morning News ratings in the key 25-54 demo by 35%
 In February 2010 successfully increased Good Day/9am ratings in the key 25-54 demo by 28%
 In August of 2008 helped lead staff in breaking station record number of page views on
myfoxorlando.com (10.8 million for the month)

UCF ALUMNI ASSOCIATION COMMUNITY VOLUNTEERS CHAPTER MARCH 2007-PRESENT

COMMUNICATIONS MANAGER APRIL 2008- APRIL 2009
 Wrote, edited news releases to send to print, radio and broadcast agencies to promote projects
 Helped to develop and organize the chapter's annual spring time event, the Jefferson Awards Program
 Created special video presentations to recognize and honor Jefferson Award Lifetime Achievement Award winners
 Promoted projects for the group on social media sites
 Increased the profile and image of the group leading to television and print coverage for the first time in the
chapter's history, as a result I became the media spokesperson for the chapter
 Access to nearly 100,000 Alumni in the greater Central Florida Area
 SCOTT MAURO
EMP LOYME NT/E XPER IENC E HI GH LIG HTS (CONTIN UE D)

WFTX-TV, FOX 4, FORT MYERS/NAPLES, FL

EXECUTIVE PRODUCER APRIL 2002-MARCH 2007
 Worked with team to develop and manage 11:00pm newscast and Fox 4’s Morningshow in 5 years
 Built a large cache of contacts in Southwest Florida to help increase newscast viewership
 Managed strict editorial guidelines and enforcement
 Developed and managed 2006 November Election Special
 Filled in as News Director in 2003 and 2004, and helped to lead our corporate budget presentation retaining
98% of our budget items
 Played key role in research-based strategic planning and implementation

WLUK-TV, FOX 11, GREEN BAY, WI

SPORTS PRODUCER AUGUST 2000-APRIL 2002

KVBC-TV, NBC 3, LAS VEGAS,NV

PRODUCER & EDITOR JUNE 1998-AUG. 2000

UCF INSTRUCTIONAL RESOURCES , ORLANDO, FL

OPS CLERK AUGUST 1994-DECEMBER 1994
 Write and proof all sportscasts for daily newscasts
 Play-by-play radio broadcaster for UCF Baseball & Basketball
 Assigned other duties as needed by news director

SUNSHINE NETWWORK (NOW SUNSPORTS TV), ORLANDO, FL

MEDIA RELATIONS INTERN/PRODUCTION ASSISTANT DEC. 1993-DEC. 1994
 Wrote, edited and proofed news releases on programming information regarding Florida Marlins, Tampa Bay
Lightning and Orlando Magic broadcasts
 Wrote, edited and proofed articles for monthly Sunshine Network News Releases
 Production assistant work on Tampa Bay Lightning and Orlando Magic broadcasts, including but not limited to
audio and video cable, assistant floor director with scripts and helping to set up pre-game lighting
 Other duties as assigned by the Media Relations Director

E DUCAT ION
UNIVERSITY OF CENTRAL FLORIDA, ORLANDO 1994
Bachelor of Arts in Radio and Television/Communications

UNIVERSITY OF CENTRAL FLORIDA, ORLANDO Expected Graduation Summer 2019

Pursuing Master’s in Education Leadership, GPA: 3.9
Student Personnel Development

S OFT WARE
 Microsoft Power Point
 Microsoft Works
 Microsoft Office
 Windows98 & XP
 Microsoft Word
 Microsoft Excel
 Adobe Illustrator, Photoshop
 Adobe X Pro
 Share Point

RE FEREN CES : AVAIL AB LE UP ON RE QUE ST