External List Management Handbook

13/03/2018 External List Management Handbook
(http://w
ww.sap.c
Products
om/) Industries
(https://www.sap.com/products.html) Industries (https://www.sap.com/industries.html)
Support (https://www.sap.com/support.html)
Training (https://www.sap.com/trainingcertification.html)
Community (https://www.sap.com/community.html)
Developer Partner
(https://www.sap.com/developer.html) Partner (https://www.sap.com/partner.html)
About (https://www.sap.com/corporate/en.html)
 
Home (https://www.sap.com) / Community (https://www.sap.com/community.html) / Archives (/) / Documents + Actions
Archive (/documents) / SAP CRM: Marketing (/documents/space/crm/marketing)
External List Management Handbook
EXTERNAL LIST MANAGEMENT
For business scenarios there is a deal with large amounts of data, customers require solutions that are
scalable and robust. This is vital especially in the case of marketing where newsletters and special
campaigns are addressed to millions of customers through communication channels like email or
SMS. ELM serves for this purpose.
External List Management is used to pull data from external sources such as Flat files (text, csv) and
upload the same in System for Creation of Business Partners or Marketing Prospects, Activities,
Leads, and Target Groups.
https://archive.sap.com/documents/docs/DOC-69361 1/27
The Steps involved in ELM are:
1. Get the data from the data source.
2. Map the data as per the requirement
3. Create Business Partner or Business Transactions
The data comes from the different source with different formats. It is categorized and mapped with
the corresponding fields. Therefore, before uploading we need to know the headers to which it is
mapped. Hence mapping format comes into picture.
MAPPING FORMAT:
The use of mapping format is to create a header for the data that is uploaded in the ELM.
First, let us see the WebUI part and then move on to the functionality and the code involved.
Go to Transaction code “CRM_UI” in SAPGUI
Choose “Marketing PROF” in the business role.
Select “Marketing” from the left panel
Choose “Create Mapping Format”.
The above image is the page from creating the Mapping Format.
The field “ID” is mandatory, in some systems it has to start with ‘0’ (optional).
The next field “Mapping Format” gives the description of it.
The field “Filter Criterion” tells how the field names are categorized.
The field “Category” helps users to find products or fields, which is most, related to their interests.
The different types of category available are:
Addresses:
An address is a contact address. It consists of addressrelevant data about the person (for example, the
first and last name) or the organization (for example, the company name), and the postal address (for
example, the postal code and city).
Activity:
The time during the CRM lifecycle. The business activities keep a record of any interaction that has
taken place between your company and its customers.
For more: http://help.sap.com/saphelp_crm50/helpdata/en/57/e90d3888a11c10e10000009b38f8cf/frameset.htm
(http://help.sap.com/saphelp_crm50/helpdata/en/57/e90d3888a11c10e10000009b38f8cf/frameset.htm)
Leads:
A lead is a business transaction which describes, stores, updates, and manages the potential interest of
(and interaction with) a business partner over a certain timeframe. In other words, a lead represents a
potential chance to make business.
For more: http://help.sap.com/saphelp_crm50/helpdata/en/42/b66d0ad5951d65e10000000a1553f6/frameset.htm
(http://help.sap.com/saphelp_crm50/helpdata/en/42/b66d0ad5951d65e10000000a1553f6/frameset.htm)
Marketing prospects:
If marketing attributes are need in the ELM, then MP comes into picture. A marketing prospect is a
potential customer. Marketing prospect is a new category of mapping format added to support the
upload of large amounts (highvolume) of address data in an efficient manner.
For more: http://scn.sap.com/community/crm/marketing/blog/2014/01/03/usemarketingprospector
businesspartnerforstoringprospectdatainsapcrm
(http://scn.sap.com/community/crm/marketing/blog/2014/01/03/use-marketing-prospect-or-business-
partner-for-storing-prospect-data-in-sap-crm)
Note: The combination of above categories display all their fields under Available Target Fields.
In this mapping format, we can also create some fixed values or constants for certain fields.
For example, if the person who involves in this activity is ‘Male’, then each time in the file we do not
need to specify that it is male. We can assign it as a constant value. You use the mapping rule
"Constant" to assign a constant value to a field.
All mapped records will then get the value you enter in the Constant field, irrespective of the field's
original value in the external list.
Select the row for which you need the constant.
Click on the “Add Mapping Rule”.
Select “Constant” under the Mapping Rule.
Assign the constant value and click on back button, which is on the left.
You use the mapping rule "Values" to assign certain values to a mapped field.
You use the mapping rule "Code" to maintain ABAP code for mapping fields that need data or value
conversion before mapping.
Finally once the constants or values or code is applied the Mapping Format page looks like this
(below).
Functionalities involved in Mapping Format:
Once the mapping format is created, each and every unit(like fields, constants, codes, etc…) have
GUID which is seen in the package “CRM_MKTLIST_MAPPING_DESIGN”.
Once the mapping format is created, the following table are affected:
CRMD_MKTLIST_MA [Marketing attributes] >>> Affected when there is “Marketing
Attributes” in the ‘Filter Criterion’.
CRMD_MKTLIST_MF [Mapping format] >>> Contains the fields name and the position of
the field name.
CRMD_MKTLIST_MH [Mapping Header] >>> Holds description, tells about the type of
format
CRMD_MKTLIST_MS [Mapping survey] >>> If there is any Questionaire purpose
CRMD_MKTLIST_MT [Mapping Header Description] >>> Same as MH, but describes about
the language.
CRMD_MKTLIST_MV [Mapping Value] >>> for values assigning.
Let us consider the following example:
A mapping format (ID: 0ARA0) [in AG3 system] is created. Now let us see what are the tables
affected on creation of this format.
Once the Mapping format is created, its details (like Mapping format ID, Description, format type)
are stored in the CRMD_MKTLIST_MH table and a GUID is created for this. This is the starting
point for us to trace the entire case.
With the help of Format GUID, it is easy to find what the fields associated with it.
The fields are found in the table CRMD_MKTLIST_MF. The “Position_Source” in this table tells at
which position the field is located.
In the mapping format, which we took as example, contains Marketing Attributes (MA), so the table
CRMD_MKTLIST_MA is also registering this activity.
Similarly, if the mapping formats contains any Questionnaire or survey question,
CRMD_MKTLIST_MS will be reflected.
The table CRMD_MKTLIST_MT is same as the CRMD_MKTLIST_MH but the extra thing it has is
the language.
Let us assign some values to the mapping format for the field “TITLE”.
The table CRMD_MKTLIST_MV stores these values.
External List Management
In short, External List Management involves procuring external data, defining mapping formats,
checking and preparing the data, updating existing data, creating business partners, creating
marketing prospects, using these business partners and marketing prospects in marketing campaigns,
and analyzing (reporting) the methods used.
The data from external providers could include information on:
Business partner and marketing prospect addresses
Marketing attributes of business partners and marketing prospects
Business transactionsrelated information, such as activities and leads
Survey details
Implement Workflow Customizing
Before you go to ELM step you need to go to SWU3 (Tcode) for automatic Workflow customizing
and make proper settings.
You need to go to PFTC and open WS14000029 then go to Workflow builder then go to its Basic
Data and in Agent assignment Task you need to check “General Task”.
Understanding WebUI
The field “ID” is mandatory.
The field “External List Origin” tells from whom the data is taken or collected.
The field “External List Type” tells how the data is collected the data either created or rented or
bought.
You can also use the External List for certain number of days by specifying the date in field
“Permitted EndofUse”.
The field “Permitted No. of Uses” tells how many times the External List can be used.
The next field is “Mapping Format”, which describes which type of mapping format you are going to
use. (Either for creating Business Partners or Business Transactions).
The “Delimiter” is a character used to specify the boundary between separate, independent regions in
plain text or other data streams. The commonly used delimiters are: comma, semicolon, tabulator. But
the user can also use any delimiter by choosing the option “other characters”.
Then, if the Mapping Format is of type “Address”, the process steps shown are:
If it is of type “Marketing Prospects”,
If it is of type “Activity” or “Lead”,
If it is of type “Addresses and Activity” or “Addresses and Lead”, the responsible steps are combined.
Read File: This will read the data from the file and store the data in the CRM system
Map Data: This will start mapping the data from the file using the map that you created in the the
system to the BP information
Maintain Business Partner: This will Create BP if the mapping format is meant for creating a new ID
to the person or Maintain the BP information if BP already existing.
Create Marketing Prospects: Similar to BP Creation, involved when Mapping format is concerned
with marketing prospects.
Create Business Transactions: This will create leads or activities when creating or uploading the BP
information.
Check for Duplicates: The previously mapped data is read from the tables holding data and checked.
Check for Postal Correctness: You check the address data for postal correctness. The system scans
through the address data and if the postal data is found to be incorrect or incomplete, the data is
marked as erroneous and not used to create business partners.
Once the file is uploaded, the Scheduling must be set to either “Immediately” (if the process wants to
run at once) or “Date & Time” (if the process wants to run on particular date and time).
Once all the process are done, the resulting page is shown below:
Delete list in CRM:
The user marks the step for the deletion of the list, gives a start date / time and saves the
list. A workﬂow is started that processes the data.
Understanding the Tables
As already stated, for each unit a GUID is created. The below table diagram shows where the various
GUID’s are stored.

The above example is taken for the demonstration.
The table CRMD_MKTLIST_H contains the GUID for the External List, which is said as
LIST_GUID, which represents the whole date that is uploaded in ELM.
The table CRMD_MKTLIST_PH contains the GUID for Package. (Here, the package is collection of
Mapping format ID, ELM ID, Target Group, Separator and the file that is uploaded)
The table CRMD_MKTLIST_S contains the steps that are done during ELM process step and the
status of each step.
The table CRMD_MKTLIST_I contains the Item GUID for the Business Partner for Person,
Organization. Moreover, flag for Postal Check and the Duplicate Check is set in this table.
The table CRMD_MKTLIST_T contains the text language of ELM.
The table CRMD_MKTLIST_L maps the LIST_GUID and PACKAGE_GUID.
The table CRMD_MKTLIST_C contains the actual data record.
The table CRMD_MKTLIST_PER, CRMD_MKTLIST_ORG, CRMD_MKTLIST_ADR contains

the person details, organization details and address details respectively, which is uploaded via ELM.
Check for Duplicates: The previously mapped data is read from the tables like
CRMD_MKTLIST_ORG, CRMD_MKTLIST_PER, CRMD_MKTLIST_ADR and checked if
records of the lists exist already as business partner in the system.
Delete list in CRM:
The data in the tables
CRMD_MKTLIST_E
CRMD_MKTLIST_C
CRMD_MKTLIST_ORG
CRMD_MKTLIST_PER
CRMD_MKTLIST_ADR
CRMD_MKTLIST_S
CRMD_MKTLIST_L
CRMD_MKTLIST_PH
CRMD_MKTLIST_I
are deleted.
In the table CRMD_MKTLIST_H, the delete flag is set.
This step is optional for the processing of the data. It is necessary for rented data.
If errors occur, the step can be repeated for the erroneous records.
Where Data’s are exactly stored?
The data of the organization and person must be in a single record in the file.
The table below lists details of organizationrelated and personrelated mapping fields.
The column BP Table contains a list of table names where mapped entries are stored
during business partner processing.
Mapping Field Description BP Table

ORGANISATION
ORG_TITLE_KEY Title of the business partner BUT000
ORG_NAME1 Name 1 of the business partner BUT000
ORG_LEGALFORM BP: Legal form of the business partner BUT000
ORG_FOUND_DATE Founded on date of the organization BUT000
ORG_TELEPHONE Telephone: Dialing code number of the business ADRC

partner
ORG_TEL_EXT Telephone: Extension of the business partner ADRC
ORG_FAX Fax number: Dialing code number of the ADRC

business partner
ORG_FAX_EXT Fax number: Extension of the business partner ADRC
ORG_URI URI, for example, homepage or ftp address of the ADR12

business partner
ORG_LANGUAGE Business partner language BUT000
ORG_URI_TYPE Indicator for URI type ADR12

ORGANISATION
ADDRESS
ORG_CITY City of the business partner ADRC
ORG_POSTL_COD1 City postal code of the business partner ADRC
ORG_POSTL_COD2 PO box postal code of the business partner ADRC
ORG_PO_BOX PO box of the business partner ADRC
ORG_PO_BOX_CIT PO box city of the business partner ADRC
ORG_STREET Street of the business partner ADRC
ORG_HOUSE_NO House number of the business partner ADRC
ORG_COUNTRYISO Country ISO code of the business partner ADRC
ORG_REGION Region (state, province, county) of the business ADRC

partner
ORG_ID_NUMBER Identification number of the business partner BUT0ID
ORG_NATION ID of the international address version of the ADRC

business partner
Person Title of the business partner BUT000

PERS_TITLE_KEY
PERS_FIRSTNAME First name of business partner BUT000
PERS_LASTNAME Last name of business partner BUT000
PERS_INITIAL Second forename of the person BUT000
PERS_TITLE_ACA1 Academic title: Key of the business partner BUT000

(organization)
PERS_BIRTHDATE Date of birth of business partner BUT000
PERS_SEX Gender of business partner BUT000
PERS_MARITALSTAT Marital status of business partner BUT000
PERS_TELEPHON Telephone no.: Dialing code number of the BUT051 (B2B) ADRC

business partner (B2C)
PERS_TEL_EXT Telephone no.: Extension of the business partner BUT051 (B2B) ADRC

(B2C)
PERS_FAX Fax number: Dialing code number of the BUT051 (B2B) ADRC

business partner (B2C)
PERS_FAX_EXT Fax number: Extension of the business partner BUT051 (B2B) ADRC

(B2C)
PERS_E_MAIL Email address of the business partner BUT051 (B2B) ADR6

(B2C)
PERS_PAGER Pager information stored as telephone number ADR13

with an SMS indicator
PERS_LANGUAGE Business partner language BUT000
PERS_LANGU_CORR Correspondence language of the business partner BUT000
Person address City of the business partner ADRC

PERS_CITY
PERS_POSTL_COD1 City postal code of the business partner ADRC
PERS_POSTL_COD2 PO box postal code of the business partner ADRC

PERS_PO_BOX PO box of the business partner ADRC
PERS_PO_BOX_CIT PO box city of the business partner ADRC
PERS_STREET Street of the business partner ADRC
PERS_HOUSE_NO House number of the business partner ADRC
PERS_COUNTRYISO Country ISO code of the business partner ADRC
PERS_REGION Region (state, province, county) of the business ADRC

partner
PERS_ID_NUMBER Identification number of the business partner BUT0ID (B2C)
PERS_NATION ID of the international address version of the ADRC

business partner
Description of CP_FUNCTIONNAME Function name of the

function business partner
CP_FUNCTIONKEY Function key BUT051
The table below lists details of activityrelated mapping fields. The column Activity Table
contains a list of table names where mapped entries are stored during business transaction
creation.
Mapping Field Description Activity Table
Activity ID of activity template CRMD_ORDERADM_H

TEMPLATE_ID
PROCESS_TYPE Business transaction type CRMD_ORDERADM_H
DESCRIPTION Transaction description CRMD_ORDERADM_H
ACTUAL_DATE_FROM Actual date from SCAPPT
ACTUAL_TIME_FROM Actual time from SCAPPT
ACTUAL_DATE_TO Actual date to SCAPPT
ACTUAL_TIME_TO Actual time to SCAPPT
USER_STATUS Object status CRM_JEST
PRIORITY Priority of the activity CRMD_ACTIVITY_H
CATEGORY Category of the activity CRMD_ACTIVITY_H
The table below lists details of leadrelated mapping fields. The column Lead Table contains a
list of table names where mapped entries are stored during business transaction creation.
Mapping Field Description Lead Table
Lead ID of lead template CRMD_ORDERADM_H

TEMPLATE_ID
PROCESS_TYPE Business transaction type CRMD_ORDERADM_H
DESCRIPTION Transaction description CRMD_ORDERADM_H
START_DATE Lead: Start date SCAPPT
EXP_END_DATE Lead: Expected end date SCAPPT
USER_STATUS Object status CRM_JEST
LEAD_PRIORITY Opportunity/lead priority CRMD_LEAD_H
LEAD_GROUP Lead group CRMD_LEAD_H
MANUAL_QUAL_LEV Lead qualification level (manual) CRMD_LEAD_H
ORIGIN Origin of opportunity/lead CRMD_LEAD_H
The table below lists details of responserelated mapping fields. The column Table contains a
list of table names where mapped entries are checked against the tables under Table and the
fields under Field during data mapping.
Mapping Field Description Table
Response CRM Marketing: ICRH personalized response code CRMD_IM_ML

PERS_RESP_CODE character
COUPON_CODE Coupon code CRMD_MKTPL
CAMPAIGN_ELEMENT Campaign element CGPL_TASK
ORG_NUMBER Business partner number of organization BUT000
PER_NUMBER Business partner number of person BUT000
Classes, Function Modules and Reports for ELM
Process Steps:
The steps involved in this process belongs to Function Module
CRM_MKTLIST_STAGING_PROCESS
1. Upload
Calls the method UPLOAD
In this function module the data (given by form routine UPLOAD) is saved into the database table
CRMD_MKTLIST_C.
2. Map Data
Calls form routine CONVERT
This function creates the items for the table CRMD_MKTLIST_I.
The form routine CONVERT_DATA_CACHE distinguishes two cases:
If the mapping format contains fields or advanced mapping rules (values mapping etc.) the
function module CRM_MKTLIST_MAP_CONVERT is called.
If the mapping format contains no fields and no advanced mapping rules the BAdI method
MAP_AND_CONVERT_DATA is called.
3. Postal Check
Calls form routine POSTAL_CHECK
In the form routine ranges are built. The range describes the first record number and the last record
number of entries in table CRMD_MKTLIST_C.
4. Duplicate check
Calls form routine DUPLICATE_CHECK
number of entries in table CRMD_MKTLIST_C. This range is used in the following function module.
BADI_CALL_DUP_CHECK
In this form routine the BAdI method DUPLICATE_CHECK is called. In the default implementation
of this BAdI method the function module CRM_MKTLIST_DUP_CHECK_INT is called.
5. Maintain Business Partner
Calls form routine CREATEBP
number of entries in table CRMD_MKTLIST_C. This range is used in the following function module.
Calls function module CRM_MKTLIST_STAGING_CREATE_BP
In this function module the records (described in the range table) are read from the different tables of
the staging area, dependent on B2B or B2C data records.
6. Create Business Transaction
Calls form routine BADI_CALL_CREATEBTX
In this form routine the BAdI method CREATE_BUSINESS_TRANSACTIONS is called. In the
default implementation of this BAdI method some private methods are called in order to create
activities or leads.
7. Maintain Target Group
Calls form routine MAINTAINTG
In the form routine a new profile set is built (if needed)
Calls function module CRM_MKTLIST_STAG_MAINTAIN_TG
In this function module a new target group is created (if needed).
Calls BAdI method AFTER_TG_CREATION
In the default implementation this BAdI method is empty.
8. Delete List
Calls form routine DELETE
Calls function module CRM_MKTLIST_STAGING_DELETE
In this function module the content of the staging area is read. The created business partners are
checked (because only rented business partners can be deleted).
BAdI Methods:
The first place where the breakpoint hits is CL_DEF_IM_CRM_MKTLIST_BADI
Thanks for your patience to read the above document.
>>> Aravindanne.
Tags: elm, crm_mkt_eal, crm, external_list_management, external_list, eal, mapping_format
(https://people.sap.com/aravindanne)
Aravindanne S (https://people.sap.com/aravindanne)
December 15, 2015 at 12:39 PM
2 Likes
1 replies
(https://people.sap.com/kevin.wang9)
Kevin Wang (https://people.sap.com/kevin.wang9)replied April 01, 2016 at 03:13 AM
Hello, Aravindanne
Very helpful document, thank you.
Regards,
Kevin
Sh & F ll
Share & Follow
(https://www.facebook.com/sapcommunity) (https://twitter.com/SAPCommunity)
(https://www.youtube.com/c/SAPCommunities) (https://www.linkedin.com/company/sap)
(https://plus.google.com/+SAPCommunities) (https://instagram.com/sap/) (http://www.slideshare.net/SAP)
Privacy (http://go.sap.com/about/legal/privacy.html) Terms of Use (http://go.sap.com/corporate/en/legal/termsofuse.html)
Legal Disclosure (http://go.sap.com/about/legal/impressum.html) Copyright (http://go.sap.com/about/legal/copyright.html)
Trademark (http://go.sap.com/about/legal/trademark.html) Sitemap (http://www.sap.com/sitemap/index.html) Newsletter
(https://go.sap.com/registration/newsletter.html)

External List Management Handbook

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

External List Management Handbook

Uploaded by

Copyright:

Available Formats

13/03/2018 External List Management Handbook

The table CRMD_MKTLIST_PER, CRMD_MKTLIST_ORG, CRMD_MKTLIST_ADR contains

Mapping Field Description BP Table

ORG_TITLE_KEY Title of the business partner BUT000

ORG_NAME1 Name 1 of the business partner BUT000

ORG_NAME2 Name 2 of the business partner BUT000

ORG_NAME3 Name 3 of the business partner BUT000

ORG_LEGALFORM BP: Legal form of the business partner BUT000

ORG_FOUND_DATE Founded on date of the organization BUT000

ORG_TELEPHONE Telephone: Dialing code number of the business ADRC

ORG_TEL_EXT Telephone: Extension of the business partner ADRC

ORG_FAX Fax number: Dialing code number of the ADRC

ORG_FAX_EXT Fax number: Extension of the business partner ADRC

ORG_URI URI, for example, homepage or ftp address of the ADR12

ORG_LANGUAGE Business partner language BUT000

ORG_URI_TYPE Indicator for URI type ADR12

ORG_CITY City of the business partner ADRC

ORG_POSTL_COD1 City postal code of the business partner ADRC

ORG_POSTL_COD2 PO box postal code of the business partner ADRC

ORG_PO_BOX PO box of the business partner ADRC

ORG_PO_BOX_CIT PO box city of the business partner ADRC

ORG_STREET Street of the business partner ADRC

ORG_HOUSE_NO House number of the business partner ADRC

ORG_COUNTRYISO Country ISO code of the business partner ADRC

ORG_REGION Region (state, province, county) of the business ADRC

ORG_ID_NUMBER Identification number of the business partner BUT0ID

ORG_NATION ID of the international address version of the ADRC

Person Title of the business partner BUT000

PERS_FIRSTNAME First name of business partner BUT000

PERS_LASTNAME Last name of business partner BUT000

PERS_INITIAL Second forename of the person BUT000

PERS_TITLE_ACA1 Academic title: Key of the business partner BUT000

PERS_BIRTHDATE Date of birth of business partner BUT000

PERS_SEX Gender of business partner BUT000

PERS_MARITALSTAT Marital status of business partner BUT000

PERS_TELEPHON Telephone no.: Dialing code number of the BUT051 (B2B) ADRC

PERS_TEL_EXT Telephone no.: Extension of the business partner BUT051 (B2B) ADRC

PERS_FAX Fax number: Dialing code number of the BUT051 (B2B) ADRC

PERS_FAX_EXT Fax number: Extension of the business partner BUT051 (B2B) ADRC

PERS_E_MAIL E­mail address of the business partner BUT051 (B2B) ADR6

PERS_PAGER Pager information stored as telephone number ADR13

PERS_LANGUAGE Business partner language BUT000

PERS_LANGU_CORR Correspondence language of the business partner BUT000

Person address City of the business partner ADRC

PERS_POSTL_COD1 City postal code of the business partner ADRC

PERS_POSTL_COD2 PO box postal code of the business partner ADRC

PERS_PO_BOX PO box of the business partner ADRC

PERS_PO_BOX_CIT PO box city of the business partner ADRC

PERS_STREET Street of the business partner ADRC

PERS_HOUSE_NO House number of the business partner ADRC

PERS_COUNTRYISO Country ISO code of the business partner ADRC

PERS_REGION Region (state, province, county) of the business ADRC

PERS_ID_NUMBER Identification number of the business partner BUT0ID (B2C)

PERS_NATION ID of the international address version of the ADRC

Description of CP_FUNCTIONNAME Function name of the

CP_FUNCTIONKEY Function key BUT051

Mapping Field Description Activity Table

Activity ID of activity template CRMD_ORDERADM_H

PROCESS_TYPE Business transaction type CRMD_ORDERADM_H

DESCRIPTION Transaction description CRMD_ORDERADM_H

ACTUAL_DATE_FROM Actual date from SCAPPT

ACTUAL_TIME_FROM Actual time from SCAPPT

ACTUAL_DATE_TO Actual date to SCAPPT

ACTUAL_TIME_TO Actual time to SCAPPT

PERS_E_MAIL Email address of the business partner BUT051 (B2B) ADR6

Response CRM Marketing: ICRH personalized response code CRMD_IM_ML