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INDIA BUSINESS INSIGHT | 15 Jul, 2018

Institution Name: Indian Institute of Management - Calcutta


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Search Keyword: furniture (1 Result/s )

1. OFFLINE GROWTH HELPS LIFT PEPPERFRY'S TOPLINE, LOSSES COME DOWN 17% (to
Rs129 crore in 2016-2017 from Rs155 crore in 2015- 2016)

Source: Economic Times; 08 Dec 2017;Pg 4.


Companies: Pepperfry.com.
Business Terms: Sales; Financial performance.
Summary:
Pepperfry has reduced its loss by 17 percent in 2016-2017 driven by growth in revenues. It has
recorded a revenue of Rs127.5 crore in 2016-2017, up 30 percent year-on-year. Its loss dropped to
Rs129 crore in 2016-2017 from Rs155 crore in 2015-2016, while total expenses stood at Rs256
crore (Rs253 crore) marketing and advertising costs at Rs138 crore (Rs155 crore). The furniture
and home furnishing marketplace plans to open 25 more studios by Mar 2018 in addition to 23
studios in 11 cities now.

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