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Peppa Pig
Peppa Pig
Neville Astley
Mark Baker
Written by
Phillip Hall
Neville Astley
Mark Baker
Directed by Phillip Hall (2011)
Joris van Hulzen (2011)
Release
Original
Channel 5
network
Picture format HDTV
Original release 31 May 2004 – present
Chronology
Related shows Ben & Holly's Little Kingdom
External links
Website
Peppa Pig is a British preschool animated television series directed and produced by Astley
Baker Davies in association with Entertainment One, which originally aired on 31 May
2004. It went on a hiatus for just over two years before re-premiering on 14 February 2015.
Four seasons have been aired, with a fifth airing.
Contents
1 Background
2 Characters
3 Episodes and DVD releases
4 Books
5 Film and "cinema experience"
6 Peppa Pig World Theme Park
7 Merchandise
8 Criticism, controversy, and safety concerns
9 Awards and nominations
10 Software
o 10.1 Peppa Pig: The Game
o 10.2 Peppa Pig: Fun and Games
11 References
12 External links
Background
Peppa Pig is a children's television programme broadcasting on Channel 5 and Nick Jr. in
the UK, Nickelodeon/Nick Jr. in the USA, ABC 4 Kids in Australia and Discovery Kids in
Latin America, including Brazil. Each episode is approximately 5 minutes long. The show
revolves around Peppa, an anthropomorphic female pig, and her family and friends. Each of
her friends is a different species of mammal. Peppa's friends are the same age as she is, and
Peppa's younger brother George's friends are the same age as him. Episodes tend to feature
everyday activities such as attending playgroup, going swimming, visiting their
grandparents, cousins, going to the playground or riding their bikes.
The characters wear clothes, live in houses, and drive cars, but still display some
characteristics of the animals on which they are based. Peppa and her family snort like pigs
during conversations in which they are speaking in English, the other animals make their
respective noises when they talk, with some exhibiting other characteristics, such as the
Rabbit family's communications of squeaking sounds and their enjoyment of carrots. The
Rabbits are also the sole exception to the rule of human-like habitation, in that they live in a
burrow in a hill, although it does have windows and is furnished in the same way as the
other houses. The characters also blush when embarrassed and their mouths are used to
express other emotions such as sadness, happiness, irritation, bewilderment and confusion.
Although the mammals are anthropomorphic, other animals are not, for example, Tiddles
the tortoise, Polly Parrot, and the ducks. In addition, the narrator of the series John Sparkes
reinforces the action and humour, saying things like "Oh, dear" when something
unfortunate happens (such as George starts crying) or "Look out!" when a character is
doing something unsafe (such as Peppa riding her bicycle without looking where she's
going).
The first series of 52 five-minute episodes started on Channel 5 on 31 May 2004, and had
its American première as part of Cartoon Network's Tickle-U preschool television
programming block on 22 August 2005, redubbed with American actors,[2] and Noggin in
December 2007 and January 2008. As of 2014, the series currently airs on the Nick Jr.
channel in the US. In the United Kingdom, it can also be seen on Nick Jr., the same with
Portugal, Italy, Benelux, Scandinavia and Australia. In Taiwan, the show can be seen on
Playhouse Disney. The second series of 52 episodes began on Channel 5 on Monday 4
September 2006, with Cecily Bloom replacing Lily Snowden-Fine as Peppa, amongst other
cast changes. The third series started broadcasting on the Channel 5 kids block, Milkshake!
on 4 May 2009 with Harley Bird replacing Cecily Bloom and Lily Snowden-Fine as Peppa.
Characters
Main article: List of Peppa Pig characters
A second film, branded a "cinema experience" was released on 16 March 2017, and was
shown in cinemas on 7 April 2017. It features nine exclusive new episodes, four of which
share the same theme, Peppa's holiday in Australia. Between the episodes are segments
with a live-action host named Daisy and Peppa and George as 3D puppets, based on the
Peppa Pig Live stage show.
Merchandise
Peppa Pig, the Entertainment One (eOne) brand, grossed over £200 million in UK
merchandise sales in 2010, far exceeding the 2009 figure of £100 million. Additionally, for
the first time in the brand's history, NPD figures for the year reveal that Peppa Pig was the
number one pre-school property in the total toy market for 2010 – moving up four places
from its previous position in 2009. Now in its seventh year, new licensees continue to join
the Peppa Pig licensing programme, which currently has 63 licensees on board.[9]
In addition to episode DVDs, a variety of licensed Peppa Pig products are available, play
including video games and other toys such as playsets, playing cards, vehicles, and stuffed
toys. Merchandise has also been expanded to include household items such as bathroom
products, stationery,[10] bed-linens, food, drink, clothing, and jewellery. Licensees include
Holland Publishing in the United Kingdom.
Peppa and her family did not wear seat belts in the first two series. After receiving several
complaints, Astley Baker Davies announced that all future animation would include
characters wearing seat belts, and that the relevant scenes in the first two series would be
re-animated to include them.[11] Similar changes were also made to early episodes with
characters riding bicycles to add cycle helmets, which were not included in the original
versions.[12]
In 2012, the Australian Broadcasting Corporation received a complaint that the episode
"Mister Skinnylegs" was not appropriate for Australian audiences, since it encouraged
befriending spiders. Given the toxicity of some common Australian spiders, notably the
Redback Spider, the complaint was upheld and the episode not aired again.[13]
In late May 2014, the Australian Broadcasting Corporation's Mark Scott expressed fears
about the future of Peppa on Australian television, given Australian federal budget cuts to
ABC funding that were said to affect its ability to pay for, and broadcast, overseas media
products such as Peppa Pig. Australian media noted the character's appeal to Australian
toddlers and echoed concerns about the future of her Australian distribution rights.
Australian Federal Agriculture Minister Barnaby Joyce made reference to the character as a
menu item at a Thai restaurant, while conservative columnist Piers Akerman thought that
Peppa "pushes a weird feminist line".[14] On 28 May 2014, then-Minister for
Communications Malcolm Turnbull quelled fears about the future of Peppa Pig on
Australian TV, by tweeting that: "Contrary to media rumours, Peppa's is one snout we are
happy to have in the ABC trough".[15]
During September 2015, the cartoon once again entered the realm of political parody, as
commentators referenced it when making light of the supposed Piggate scandal revolving
around David Cameron.[16] Earlier in 2015, former UK health minister Norman Lamb said
that programmes such as Peppa Pig should include gay characters, because having arbitrary
boundaries as to what relationships are acceptable in children's television was "not
equitable".[17]
The British Medical Journal carried a light-hearted article in its Christmas 2017 edition,
which suggested that although the programme includes numerous "positive public health
messages, encouraging healthy eating, exercise, and road safety", it ran the risk of
"contributing to unrealistic expectations of primary care" by depicting general practitioner
Doctor Brown Bear as making out-of-hours home visits as soon as contacted about
apparently trivial illnesses, and dispensing medicines rather too freely.[18] The media
company responsible for Peppa Pig offered no comment when contacted about the article
by the BBC.[19]
In May 2018, content relating to Peppa Pig was blocked on the Chinese video app
Douyin.[20] At least 30,000 clips referenced under "#PeppaPig" were removed by the
site.[21] The ban was a result of Peppa Pig's popularity within shehuiren subculture, which
used Peppa Pig as a subversive "gangster" icon, with members of the subculture creating
memes and getting tattoos using images from the cartoon.[22] Although original Peppa Pig
cartoons remain accessible on the platform, digitally manipulated images are banned.
Despite this, Peppa Pig is incredibly popular within mainstream Chinese culture, as two
Peppa Pig theme parks are set to open in Beijing and Shanghai in 2019.[23]
Nominations
Software
Peppa Pig: The Game
Peppa Pig: The Game was developed by Ubisoft and published by Pinnacle Inc. It was
released on 27 November 2009 for the Nintendo Wii console and Nintendo DS hand-held
game system. It is a children's video game to learn and play, and it contains 11 games and
activities.
Peppa Pig: Fun and Games was developed by Ubisoft and published by Pinnacle Inc. It
was released on 22 October 2010 for the Nintendo Wii console and Nintendo DS hand-held
game system.
References
1. "Peppa Pig moved from Labour event". BBC News. 27 April 2010.
2. "Cartoon Network Launches Tickle U To Humor Preschoolers". Animation World
Network. 22 August 2005. Retrieved 23 May 2017.
3. "Personalised Peppa Pig Childrens Books". PeppaPigAndMe. Retrieved 18
December 2015.
4. "PEPPA PIG: THE GOLDEN BOOTS". British Board of Film Classification.
Retrieved 18 December 2015.
5. Simmy Richman (13 February 2015). "TV cartoon Peppa Pig – now worth $1bn a
year – is making the leap to the big screen". The Independent. Retrieved 18
December 2015.
6. "Peppa Pig: The Golden Boots review". Den of Geek. Retrieved 18 December 2015.
7. "Peppa Pig: The Golden Boots - International Box Office Results". Box Office
Mojo. Retrieved 18 December 2015.
8. "Paultons Family Theme Park - Home of Peppa Pig World - New Forest".
Retrieved 18 December 2015.
9. "Record-breaking year for Peppa Pig". LTW Magazine. Retrieved 26 September
2013.
10. "Personalised Childrens Books". Penwizard. Retrieved 18 December 2015.
11. "Peppa Pig in seatbelt safety row". BBC. 15 January 2009.
12. Loveday, Samantha (14 December 2010). "ABD adds seatbelts to Peppa Pig
episodes | Latest news from the licensing industry". Licensing.biz. Retrieved 26
September 2013.
13. "About the ABC: Peppa Pig, (received), 6th August 2012".
14. Maley, Jacqueline (28 May 2014). "Peppa Pig held aloft as sacrifice to god of
prosperity". The Age. Retrieved 29 May 2014.
15. Malcolm Turnbull [@TurnbullMalcolm] (28 May 2014). "Contrary to media
rumours, Peppa's is one snout we are happy to have in the ABC trough" (Tweet) –
via Twitter.
16. "Peppa Piggate: the trial of David Cameron". The Poke. Retrieved 18 December
2015.
17. Murphy, Joe (1 July 2015). "Give Peppa Pig gay friends to diversify children's TV,
says Lib-Dem hopeful". London Evening Standard. p. 13.
18. Bell, Catherine (2017). "Does Peppa Pig encourage inappropriate use of primary
care resources?". British Medical Journal (Christmas 2017).
doi:10.1136/bmj.j5397.
19. Westbrook, Ian (12 December 2017). "Peppa Pig's GP visits copied by fans, says
doctor". BBC News. Retrieved 14 December 2017.
20. "China bans Peppa Pig because she 'promotes gangster attitudes'". The
Independent. 2 May 2018. Retrieved 23 May 2018.
21. Ong, Thuy (1 May 2018). "Peppa Pig blocked on popular Chinese video app for
association with counterculture". The Verge. Retrieved 23 May 2018.
22. Jie, Shan (30 April 2018). "Chinese video app removes Peppa Pig, now a
subculture icon in China". The Global Times. Retrieved 23 May 2018.
23. Haas, Benjamin (1 May 2018). "Peppa Pig, subversive symbol of the
counterculture, in China video site ban". The Guardian. Retrieved 23 May 2018.
24. "2012 Children's Pre-School Animation | BAFTA Awards". BAFTA. Retrieved 5
September 2014.
25. "2011 Children's Pre-School Animation | BAFTA Awards". BAFTA. Retrieved 5
September 2014.
26. "2005 - The Cristal for a TV production". AIAFF. Retrieved 5 September 2014.
27. "Children's in 2013 | BAFTA Awards". BAFTA. Retrieved 6 September 2014.
External links
v
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