Q1.

What factors are affecting competition, product development, and marketing requirements in the
3D printing market?

Answer: Industry Size in 2012: $2.25 Billion

Industry Size in 2014: $3 Billion

Markets: Automobiles, Aerospace, Medical/dental

Factors affecting competition are:

 Price, due to technological advancements
 Salesforce
 Product Portfolio (high Quality products demand has increased)
 Market Segment (High End/ Low End)

Product Development
Market Potential
Price
Ease of Use
Reliability
Performance
Functionality

Marketing Requirement
Percentage of Sales
Sales Period/Process
Size of Equipment
Sales Force Commission
Type of product
Relations with hospitals
Profitability to hospitals