ACKNOWLEDGEMENT

At the times when “Human values are been questioned” and ulterior
mottoes have dominated one’s personality here is an occasion rather my
privilege to introduce and express my gratitude to some of the exceptions
personalities with whom I have shared association, during my project task
and who prove the above statement “Human values being questioned” as
and only baseless but wrong.

I express my thanks to the company and its staff who gave me opportunity
to this project. I express my thanks to Mr. Vijay Khanna the General
Manager(Sales and Marketing) of the company.

Mr. Ajay Singh (Training and Development Manager) and Mr. Aditya
Sharma (Marketing Development Manager) give me such a brilliant
opportunity to work under their amiable presence and in such a broad
organization.

I express my sincere thanks to Mr.Rajat Mahajan (Marketing Executive&

Our Project Guide) and Mr.Vayapak Sharma (Customer Executive).Jai
Beverages Pvt. Ltd . Jammu for their sincere and proper guidance,
direction and encouragement given to me for the successful completion of
this project.

NIKHIL SLATHIA
 DECLARATION

I NIKHIL SLATHIA a student of MASTER OF

BUSINESS ADMINISTRATION, INSTITUTE OF
MANAGEMENT SCIENCES, JAMMU UNIVERSITY,
hereby declare that all information, facts and
figures published in this report are based on
my own findings and experience at JAI
BEVERAGES PVT. LTD. BARI BRAHMANA
JAMMU. This information has been purely used
for academic purpose.

I also declare that all information gathered by

me during the course of the project will be
kept strictly confidential and will not be
disclosed without the prior consent of JAI
BEVERAGES PVT. LTD. BARI BRAHMANA
JAMMU.

NIKHIL SLATHIA
PEPSI BOTTLING PLANT AT JAMMU

A) NAME OF THE UNIT

JAI BEVERAGES PVT. LTD

B) LOCATION/ ADDRESS OF THE UNIT

Sidco Industrial Complex, Ismailpur Road,

Bari Brahmana, Jammu-181133
Phones:20284,21384 Fax:01923-20183-20184
E-mail:jbpl@nde.vsnl.net.in
Website: www.jaibeverages.com
Regd. Office:52, Janpath, New Delhi-110001
Phones: 3321098, 3353625, Fax: 3324769

C) HISTORY OF THE UNIT AND PRESENT POSITION

The year was 1999 and Pepsi Company in India was very eager to improve its extremely
poor market share(less than 3% in the state of Jammu and Kashmir). That was when it
approached the soft drink maestros of India- the Jaipuria family, Mr. C.K Jaipuria in
particulars, for starting a plant in J&K in spite of all the odds, the non-inductive climate
in the state for a new business venture, he took a bold step and went ahead with accepting
the challenge and taking the franchise in the name of his elder son-Mr. Anurag Jaipuria,
and Jai Beverages Pvt. Ltd. Was born.

From the day of the decision to this day in 2007, there has been no looking back. In this
short span of time, the company has been formed, sprawling compound of erstwhile M/S
HINUSTAN LEVERS LTD. Taken over from a supportive SIDCO, a prestigious unit in
J&K, after an initial investment of Rs. 27.1 crores, has been established with full backing
of the ministry of Industries (J&K govt.) and an ultra modern plant which releases all the
effluent water after full treatment at a very reasonable, and much under
the pollution boards max acceptable BOD and COD levels. In fact, work is on to stop all
the treated effluent going out and instead to utilize this water internally for horticulture.
In the other words, the water is being put back in to the earth to retain the water table.
Further, work has been done to grow more trees within the premises, in the line with the
universal endeavor of making the earth green.

With coming of this prestigious plant, there has been an upsurge in the economy of the
people of the area in particular, and the state in general. The direct, and indirect
employment generated by the unit has already surpassed a figure of 650 and is growing
steadily. The excise deposited to the govt. exchequer has already crossed an amount of
Rs. 361 lakhs, and is again growing. The once semi deserted main road of the industrial
Complex has become very busy and would soon be required to be widened.

In short, coming of the Jai beverages pvt. Ltd. Into the state of J&K and surely made a
big mark into the industrialization of the state with many big industrial houses watching
eagerly the outcome of this prestigious unit.

Jai beverages pvt. Ltd. is a part of diversified Jaipuria group being the major franchise of
the Pepsi in India. The group has 22 Pepsi’s bottling plant in India and Nepal.

The new beverages plant having state of art machinery from Krones, KHS, O&H, Gaulin
& Magplast among the international industrial giants and Hildon, Tula IDMS etc among
the Indian manufacturers. The fully automatic plant is being run by team of professionals
who have already made a mark for themselves by creating history in the international
Pepsi system by achieving the gold medal in the first year of operations from over 400
plants worldwide.

D) COMPANY’S VISION

“To be the best consumer products company in the eyes of our suppliers, customers,
consumers, employees and stake-holders.
Pepsi Logos

The Pepsi logo has changed many times over the years. Here's a chronological history of
the various logos.