Birla Sun Life Insurance Company Limited

A STUDY ON PRODUCT AND PERFORMANCE ANALYSIS
CHAPTER:1
INTRODUCTION
The Aditya Birla Group is an Indian multinational conglomerate named after Aditya Vikram
Birla headquartered in the Aditya Birla Centre in Worli Mumbai India. It operates in 40
countries with more than 120,000 employees worldwide. The group was founded by Seth Shiv
Narayan Birla in 1857. The group interests in sectors such as viscose staple fibre, metals, cement
(largest in India), viscose filament yarn, branded apparel, carbon black, chemicals, fertilizers,
insulators, financial services, telecom (third largest in India), BPO and IT services. The group
had a revenue of approximately US$41 billion in year 2015.
INTRODUCTION OF THE STUDY:
Marketing strategy and product performance:
This study was conducted to investigate the nature of relationship between marketing strategy
and product performance with a special focus on the food and beverage industry in Nigeria.
The study used primary data gathered from 284 randomly selected staff of ten selected
companies. These companies are quoted on the Nigerian stock exchange. To do this, a
questionnaire was adopted as research instrument. The data gathered was subjected to factor
analysis and regression analysis. The results show that indeed marketing strategy impacts
product performance of the observed firms. More so, of all the factors considered (promotion
strategy, Product strategy, Distribution strategy, General marketing strategy and Pricing
Strategy) promotional factors were found to be most important, then product strategy while
pricing mix account for the least variation. This paper therefore recommends that business
organisation should accord necessary attention to the element of marketing strategy by
designing market strategies driven by a sound marketing management, targeting and strategic
positioning.
ALLUM KARIBASAPPA INSTITUTE OF MANAGEMENT, BALLARI Page 1

NEED FOR THE STUDY:

A human being is an income generating asset. One’s income generating ability depends on one’s
skills, (manual, professional, problem solving, entrepreneurial, etc.) These are the assets the
value of which can be measured by considering the income that is generated by the person
concerned. The concept of human life values provided by insurance enables the determination of
the asset value of the human life and therefore, the amount of life insurance required. Life
insurance emphasizes the preservation of the economic value of the human asset in the event that
these assets may be lost through unexpectedly early death or through sickness and disabilities
caused by accidents.7 Insurance as a social security tool – The United Nations Declaration of
Human Rights 1948 provides that “Everyone has a right to a standard of living adequate for the
health and wellbeing of himself and his family, including food, clothing, housing and medical
care and necessary social services and the right to security in the event of unemployment,
sickness, disability, widowhood or other lack of livelihood in circumstances beyond his control”.
When the bread winner dies, to that extent, the family’s income dies. The economic condition of
the family is affected, unless other 7Koller Michael, Life Insurance Risk Management Essentials,
Springer Publications, 2004 7 arrangements come into being to restore the situation. Life
insurance provides such an alternate arrangement. Under a socialist system, the responsibility of
full security would be placed upon the State to find resources for providing social security. In the
capitalistic society, provisions of security are largely left to the individuals. The society provides
instruments which can be used in securing this aim. In India, social security finds a place in our
Constitution. As per the law and the directions of the regulatory authorities, insurance companies
in India are obliged to extend insurance benefits to economically weaker sections of the society
in the unorganized sector.8 This research aims at finding out the impressions of the public about
the basic need for life insurance. An attempt has been made to establish a relationship between
person’s realization for the need for life insurance and the time when he actually purchases the
policy. It is of absolute importance for an individual who is a bread winner to realize that the
value his life holds in terms of the economic gain that it brings to his family can be protected
only through life insurance. If this does not happen, his family would be pushed into the lower
strata of society. The lower strata create a cost on society since the poor bring additional cost to
the nation by way of subsidies. Life insurance business helps to reduce such costs. In this sense,
the life insurance business is complimentary to the State’s efforts in social management.

Scope of the Study:

The present study is conducted in Kolhapur district, data is collected from the various insurance
companies, residing in the different areas of Kolhapur district. Nine top insurance companies,
returns are compared to the life insurance company from 2000 to 2010. The study beneficial to
understand the comparative rate of return of insurance companies further it is important from
insurance companies point of view. What are the difficulties and limitations faced by them, it
also helps to understand the role performed by the advisor to achieve the desired goal through
planned strategy.
OBJECTIVES
➢to know various products available at ABLI
to determine the performance of ABLI products
➢To determine and analyze the Market Potential of the Birla Sun Life Insurance Company.
➢To study and determine the competitor position in the market
RESEARCH METHODOLOGY
Research means a search for knowledge or gain some new knowledge and methodology
can properly refer to the theoretical analysis of the methods appropriate to a field
of study or to the body of methods and principles particular to a branch of knowledge.
Research Design : A research design is the arrangement of conditions for the
collections and analysis of data in a manner that aims to combine relevance to research purpose
with economy in procedure.
Universe
The universe of the study is Navy-Mumbai.
Sample Unit

The sample unit pertaining to the study is 100 respondents of Navy-Mumbai region.
Sample Size
The sample size of 100 served the purpose of the study.
Sample Method
The sampling method used is non-probability convenience sampling
Research Design :
This part of the thesis seems to be an important one. There are many definitions of research
design and no one definition imparts the full range of important aspects. A research design is the
arrangement of conditions for collection and analysis of data in a manner that aims to combine
relevance to the research purpose with economy in procedure (Clair). It is also called the plan,
structure and strategy of investigation conceived so as to obtain answers to the research question
and to control variance. Whatever definitions, it indicates two things. The first is the plan of the
research and second is the strategy or blue print specifying the approach that will be used for
gathering and analyzing the data. Before going into the plan and the strategy of research, it
would be appropriate to discuss the classification of research design. Different perspectives of
research are considered keeping in mind the present thesis. The first perspective is that of degree
of problem crystallization. A study can be viewed as exploratory or formalized. The exploratory
study is ill structured and much less focused can predetermined objective whereas the formalized
study has much more structure. All studies have elements of exploration in them. Here the
degree of problem is focused and the element of exploration is within that focused boundary. The
researcher believes that comparison of various insurance players is required to select the best
insurance service provider and to find out the factors affecting to buying and renewing decision
are crucial to know the mind set of people towards the insurance. 110 From the perspective of
relationship among the variables the present study is descriptive one because: • It begins with
hypothesis or questions and involves precise procedures and data source specifications. •
Researcher is attempting to describe the variables pertaining to Insurance Investors. • The goal of
this study is to test the hypothesis or answer the Research Questions based on the variables. It is
again important to mention that the study is mainly divided into two parts. The first part of the

study deals with the relative analysis of major insurance players through secondary data.
Comparison is done by considering the different aspects of profit & loss account and balance
sheet, and it is mentioned that what the performance of major insurance players. This analysis is
very important from the insurance investors, point of view because it is very long investment
decision. The second part of the research focuses upon the factors which considered to buy and
to renew the insurance policy (life insurance, health insurance and vehicle insurance), which is
done through the primary data. Questionnaire is developed by considering the different variables
of the study, which are filled up by either insurance investor or by key decision taker. Data
collection is followed by data analysis through developing the necessary hypothesis and testing
of hypothesis to come at proper interpretation. Apart from these, insurance experts are
interviewed to know more about the scheme framing policy of insurance players.
Methods of data collection:

Data collection
The word data means any raw information, which is either quantitative or qualitative in
nature, which is of practical or theoret ical use. The task of data collection
begins aft er a research problem has been defined and research design chalked out. While
deciding about the method of data collection, the researcher should keep in mind that there are
two types of data primary and secondary.
Primary data
This is those, which are collected afresh and for the first Time, and thus happen to be original in
character. There are many ways of data collection of primary data like observation
method, interview method, through schedules, pantry Reports, distributors audit, consumer
panel etc. The Team Managers and employees of both the Department were consulted to get
information about procedure of bot h the online and off line share trading. But the
method used b y us for the primary data collection was through questionnaires
Questionnaire method:
For the collection of primary data I used questionnaire method. A formal list of questions, which
are to be asked, is prepared in a questionnaire and questions are asked on those bases. There are

some merits and demerits of this method. These as under: -Merits: -1. Low cost even when
universe is large.2. It is free from bias of interviewer.3. Respondents have proper time to
answer.4. Respondents who are not easily approachable can also be reachable.5. Large samples
can be made.
Secondary data:
Thes e are those dat a, which are not collect ed afresh and are used earlier als o
and thus the y cannot be considered as ori gi nal in charact er. There are
man y wa ys of data collection of secondar y data like publicat ions of the st ate a
nd central government, reports prepared by researchers, reports of various associations
connected with business, Industries, banks etc. And the method, which was used by us, was with
the help of reports of the company.
Sample Size:
I have met 250 people, to know about their perception regarding companies and there
policie safter that I have taken 25 People they have fill up the questionnaire and given response.
LIMITATIONS OF INSURANCE:
➢Lack of awareness among the people – This is the biggest limitation found in this
sector. Most of the people are not aware about the importance and the necessity of
the insurance in their life. They are not aware how useful life insurance can be for their
family members if something happens to them.
➢Perception of the people towards Insurance sector – People still consider insurance just as a Tax
saving device. So today also there is always a rush to buy an Insurance Policy only at the end of
the financial year like January, February and March making the other 9 months dry for this
business.
➢Insurance does not give good returns – Still today people think that Insurance does not
give good returns. They are not aware of the modern Unit Linked Insurance Plans which are
offered by most of the Private sector players. They are still under the perception that if they take
Insurance they will get only 5-6% returns which is not true nowadays. Nowadays most1

of the modern Unit Linked Insurance Plans gives returns which are many times more
than that of bank Fixed deposits, National saving cert ificat e, Post office
deposits and Public provident fund.
➢Lack of awareness about the earning opportunity in the Insurance sector – People still
today are not aware about the earning opportunity that the Insurance sector gives. After
the privatization of the insurance sector many private giants have entered the insurance
sector. These pri vat e companies in order to beat the competit ion and to increase
their Insurance Advisors to increase their reach to the customers are giving very high
commission rates but people are no taware of that.
➢Increased competition –
Today the competition in the Insurance sector has became very stiff. Currently there
are 14 Life Insurance companies working in India including the LIC (life insurance
Corporation of India). Today each and every company is trying to increase their
Insurance Advisors so that they can increase their reach in the market. This situation has created
a scenario in which to recruit Life insurance Advisors and to sell life Insurance Policy has
became very- very difficult

CHAPTER-2:
COMPANY PROFILE
Profile of Life Insurance Companies in India:
All private life insurance companies and public sector company operating in India during 2000-
01 to 2009-10 were taken for the study. Life Insurance Corporation which is the only public
sector life insurer and twenty two private sector life insurers, most of them joint ventures
between Indian groups and global insurance giants, were taken for the study.
Savanna D
Branch Manager at Aditya Birla-sun life Insurance Company Ltd
Bengaluru, Karnataka, India
Insurance
1. Navistar Incorporation,
2. AEGON Religare Life Insurance Co.Ltd.,

3. HDFC Standard Life Insurance
1. Ymca sports school & College
Company Profile of Aditya Birla sun life Insurance :

1. Bharti AXA Life Insurance
Bharti AXA is a joint venture between Bharti Enterprises, a trusted brand name which is the
largest in the telecom industry with a strong financial base and AXA, world leader in financial
protection and wealth management and largest in the insurance industry (in terms of revenue).
Promoter:
Sunil Bharti Mittal, Founder, Chairman and Managing Director of Bharti Group can be labeled
as the most ambitious telecom entrepreneur in India. Bharti Cellular Limited (BCL) was formed
by Mittal in the year 1995, to offer cellular services under the brand name Airtel. Within a few
years Bharti became the first telecom company to cross the 2-million mobile subscriber mark.
Now Mittal heads a successful empire focused on different areas of business with a market
capitalization of approximately $2 billion, employing over 5,000 people and still growing.
Bharti AXA Life

Bharti AXA Life Insurance Company Limited started operations on 22nd Aug, 2006. The
company has sold 1, 65,703 numbers of policies as on 31st Dec, 2008. The premium received by
the company in the year 2008 was Rs.183 crore and the growth rate was 263%. It was ranked
13th in 2008 as against 15th in 2007. The company is operating in 192 branches in India. 21
Professionalism, innovation, team spirit, pragmatism and integrity are some of the values of
Bharti AXA.
Strategies adopted in Bharti AXA Life:

• To achieve a top 5 market position in India through a multi-distribution, multi-product
platform.
• To adapt AXA’s best practice blueprints as a sound platform for profitable growth.
• To leverage Bharti’s local knowledge, infrastructure and customer base.
• To deliver high levels of shareholder return.

• To build long term value with their business partners by enhancing the proposition for their
customers.
• To be the employer of choice to attract and retain the best talent in india
• To be recognized as being close and qualified by their customer
heen
VISION:
‘a trans- nationally competitive financial conglomerate of significance to societies and pride of
india
Every day we wake up to the factthat more than 220 million lives are part of our family called lic
We are humbled by the magnitude of the responsibility we carry and realize that the lives that are
associated with us are very valuable indeed
Although this journey started five decades ago, we are still conscious of the fact that, while
insurance may be a business for us, being part of millions of lives every day for the past 52 years
has been a process called trust
MISSION:
‘explore and enhance the quality of life of people through financial security by providing
products and services of aspired attributes with competitive, and by rendering
OBJECTIVES
➢to know various products available at ABLI
to determine the performance of ABLI products
➢To determine and analyze the Market Potential of the Birla Sun Life Insurance Company.
➢To study and determine the competitor position in the market

Logo
HEADQUATERS: Elphinstone Road Mumbai, India
BRANCHES :
1 Aditya Birla sun life Insurance (.NAGAPUR)
2. Aditya Birla sun life Insurance (solapur)
3 Aditya Birla sun life Insurance (.Hyderabad)
4 Aditya Birla sun life Insurance (Maharashtra)
5 Aditya Birla sun life Insurance(.Delhi)
Competitors:
1.Bajaj Alianj
2.Realince Life Insurance
3.SBI Life insurance
4.Met Life india Insurance
5.Max New York Life Insurance

Awards and recognition:
 'Gold Trophy' for Financial Reporting by The Institute of

 Chartered Accountants of India (ICAI) in 2012.
 Media Abby Awards at Goa Fest Advertising Agencies Association of India & Advertising
Club Bombay (2011)
 Grand Midas at the Midas Awards 2013 in Public Service Category for work titles as 'Death
Track'.

 Gold Midas Awards 2013 in Direct Mail/Collateral competition for work titled as 'Karva
Chauth'.
 In pursuit of our leadership vision

o We are among the Top 5 Private Diversified NBFCs in India
o We are one of the largest Private Life Insurance Companies in India
o We are one of the largest Asset Management Companies in India
o We are one of the largest General Insurance Brokers in the country
 In pursuit of our desire to be a role model

o We are today, a leading non-bank financial services player with a strong focus on quality of
growth
o We are renowned for risk management, people practices, sales management, investor education,
product innovation & fund management capabilities
o We are among the best 3 financial services players to work for [As per a study by Great Place to
Work Institute, 2016]

 We have continued to build a Broad based & Integrated financial services

business
o We continue to be one of the few players in the industry with a diversified portfolio that allows
us to meet almost any customer need across the entire spectrum of his / her lifecycle
o Our integrated play has helped us gain a competitive edge by allowing us to share best practices,
derive cross-business synergies & provide our talent pool an opportunity to grow their career
through cross-functional and cross-sectoral experience
o Our distributors and partners see tremendous value in association with our businesses
o We are successfully expanding the market for our offerings, along with our market share in each
of our businesses
 Financial Achievements as of March 31, 2017

o AUM - Rs. 2,463 billion has registered 34% y-o-y growth
o Our Consolidated Lending Book has grown over 40% Y-o-Y to Rs 388 billion

Departments:
1.Administative Service
2.Health Reform Information
3.Consumer Protection
4.Legal Services
5.Property and casualty
6.Local Government Premium Tax

PRODUCTS
Life is unpredictable. But in face of adversity, our responsibilities towards our parents, children
and loved ones need not be compromised. Insurance pl anning equips you to
smooth out the uncertainties and adversities that life might send your way, so that the best
that life has to offer, secure in the knowledge that your beloved ones are well provided
for. BSLI offers a complete range of insurance products
.
1. Protection Plans
Secure your family's future in this increasingly uncertain world and don't leave their dreams to
fate.
If your dream for yourself and your loved ones is to live life on your own terms, then you will
need to ensure that this dream comes to fruition. The best way to do this is to take term
insurance. Aditya Birla Sun Life Insurance Company Limited (ABSLI) offers you the chance to
take term insurance plans that go a long way in ensuring that your family is cared for even when
storm clouds gather over the horizon.
ABSLI's Protection Solutions offer plans that provide complete financial security for your
family. One simple step you take today - of taking term insurance will offer you the chance to
get sizeable life coverage at low premiums.
ABSLI Protector Plus Plan
ABSLI Future Guard Plan
ABSLI Protect Ease Plan
ABSLI Income Shield Plan
ABSLI DigiShield Plan

2. Savings Plans
Savings with Protection
The purpose of any responsible person's life is to create sufficient wealth and security for the
future. Every person works hard throughout life so that he and his loved ones may enjoy every
material comfort and not want for anything. This often entails compromising on small joys in the
present to enjoy a good life later.
But what if there was a way to enjoy a good standard of living and also save consistently for
future use? ABSLI savings with Protection Solutions offers you the chance to steadily save
money in small amounts, with the added advantages of a large life cover and tax free returns on
the endowment insurance plan. These small savings secure your future, and your loved ones can
be assured of stability even in your absence.
ABSLI Vision MoneyBack Plus Plan Know More MEET AN ADVISOR
ABSLI Vision Life Income Plan Know More MEET AN ADVISOR
ABSLI Vision Endowment Plan Know More MEET AN ADVISOR
ABSLI Savings Plan Know More MEET AN ADVISOR
ABSLI Vision Life Secure Plan Know More MEET AN ADVISOR
ABSLI Income Assured Plan Know More MEET AN ADVISOR
ABSLI Vision Regular Returns Plan
ABSLI Vision Endowment Plus Plan
ABSLI Guaranteed Future Plan

ABSLI Guaranteed Milestone Plan
ABSLI Secure Plus Plan
3. Child Plans
Children's Future Solutions
Your child brings you unceasing joy, and your entire life is focused towards helping your child
realize his every ambition. You work tirelessly to help your child realize his every dream and
every life goal…and a major part of your life is dedicated to ensuring that you have the financial
wherewithal to meet future expenses for your child.
These expenses include funding your child's foreign education, helping with capital to set up a
small home-based business or even paying for a lavish wedding. The best way to raise essential
funds for these expenses is to invest in child insurance plans. To this end, Aditya Birla Sun Life
Insurance Future Solutions extends a helping hand to parents who wish to convert their children's
every dream to reality.
ABSLI Vision Star Plan
4.Wealth with Protection Solutions
It is important to have a dream in life, but it is even more important to have a plan that makes
your dream come true. Your dream could encompass anything – having a sports car, buying a
villa, taking a foreign vacation every year, starting a profitable business with your day job, et al.
Merely dreaming the dream will not make it come true, you will need a solid plan to back your
vision.
This plan will come through unit linked insurance plans under the aegis of the Aditya Birla Sun
Life Insurance Wealth with Protection Solutions. There are five plans on offer, which provide a
sizeable life insurance cover and help you save money regularly for the future.

ABSLI Wealth Max Plan Know More MEET AN ADVISOR
ABSLI Wealth Secure Plan Know More MEET AN ADVISOR
ABSLI Wealth Assure Plan Know More MEET AN ADVISOR
ABSLI Fortune Elite Plan Know More MEET AN ADVISOR
ABSLI Wealth Aspire Plan
5 Retirement Plans
Retirement Solutions
The retirement years are a time of blissful rest and enjoyment of hobbies. But it also brings with
it a dreadful fact: your income stops, but your expenses continue unabated. Suddenly, you begin
to feel the financial pressures of daily living, as you realize that your carefully cultivated savings
are quickly whittled away to run your household expenses.
Inflation, rising living costs, dwindling savings…how will you combat these eventualities? You
can trust the Aditya Birla Sun Life Insurance Retirement Solutions , a retirement pension plan
that answers every financial conundrum that retirement may pose. With three excellent
retirement plans on offer, you can build a sizeable fund of money that will last you all through
your post-retirement stage.
ABSLI Empower Pension Plan Know More MEET AN ADVISOR
ABSLI Immediate Annuity Plan Know More MEET AN ADVISOR
ABSLI Empower Pension - SP Plan Know More MEET AN ADVISOR

Medical costs have skyrocketed over the years, and often we find ourselves struggling to arrange
for funds required during a medical emergency. Such unforeseen events can play havoc with our
financial planning and cause sleepless nights.
Here's when Aditya Birla Sun Life Insurance Health & Wellness Solutions come to the rescue.
Now you can focus on getting quality treatment, rather than having to worry about organizing the
funds. Our plans offer various options to insure yourself and your family for an adequate sum,
covering hospitalization, major illnesses and injuries.
ABSLI Hospital Plus Know More MEET AN ADVISOR

Plan
ABSLI Cancer Shield Know More MEET AN ADVISOR BUY ONLINE

Plan
ABSLI CritiShield Plan

CHAPTER-4
THE Various products available at ABLI

1. Protection Plans
2. Savings plan
3. Child plan
4. Wealth with protection solution
5. Retirement plan
6. Health plan
The performance of ABLI products
To determine and analyze the Market Potential of the Birla Sun

Life Insurance Company.

To study and determine the competitor position in the market
COMPANY COMPANY LEADERSHIP CEO SCORE EMPLOYEES REVENUE

BIRLA SUNLIFE 80/100 119 $<1M
Pankaj Razdan
CEO
HDFC LIFE 46/100 15,333 $7.3B
1 Amitabh Chaudhry
CEO
ICICI 76/100 10664 $2.9B
2 PRERDENTION Sandeep Bakhshi
CEO
SBI LIFE 84/100 417 $68.8M
3 Sanjeev Nautiyal
CEO
LIC 87/100 1757 $380M
4 Usha Sangwan
Managing Director
BAJAJ 85/100 965 $80M
5 Anuj Agarwal
CEO
PNB MET LIFE 88/100 8500 $10.7M
Ashish
6 Kumar Srivastava
CEO
INDIA FIRSST -- 107 $13.7M
7 Vishakha R M

CEO
EXIDE LIFE 61/100 196 $1.5M
8 INSURANCE Kshitij Jain
CEO
Examples of High Risk
 Smoking: The Center for Disease Control and Prevention reveals that 45.3 million
adult Americans over the age of 18 smoke cigarettes. This habit accounts for 1 in 5
deaths in the U.S. annually, equivalent to 443,000 people.
 Skydiving: In 2012, the U.S. Parachute Association reported 21 fatalities; 1,308
association members reported injuries requiring medical attention.
 Multiple sclerosis: In 2011, The National Multiple Sclerosis (MS) Society reported
that nearly 400,000 people in the U.S. have been diagnosed with the disease. The
majority of MS symptoms first appear between 20 and 40 years of age.
What Is High Risk Life Insurance?
High risk life insurance is life insurance coverage that is available for those who are
considered a higher risk to insure than other people. What defines a risk category? There
are several categories that are considered high risk. They include:
 High risk professions: Many occupations can put you into the higher risk category.
People in high risk professions include underwater welders, underground miners
and firefighters.
 High risk hobbies: You may work at a safe job during the week, but you may still be
considered high risk if your weekends involve hobbies such as skydiving, scuba
diving or racing cars.
 High risk habits: Some of your lifestyle habits might be high risk, such as smoking
cigarettes or cigars, or chewing tobacco.

 High risk diseases: If you have been diagnosed with a serious or life threatening
disease such as cancer, pancreatic disease, epilepsy, diabetes, or Alzheimer’s, you
are most likely considered high risk.
The good news is that there are a number of insurance companies that specialize in high
risk life insurance coverage. This means that getting the life insurance you need is not out
of the question, regardless of your profession, hobbies, habits, illnesses or advanced age.
What Do High Risk Life Insurance Companies Look For?
Each life insurance category has its own requirements and restrictions set by the insurance
companies. If you fall into a high risk category, there are many different factors that a life
insurance company will consider depending on the particular risk involved, and this can
also vary considerably from company to company.
The following are a few examples to give you an idea what life insurance companies look
for before they offer high risk insurance quotes for you to consider.
 High risk profession: With a high risk job such as a logger or seagoing fisherman
and many other high risk occupations, life insurance companies usually consider
two key factors in putting together a quote:
o Reports based on the U.S Department of Statistics that provide detailed
information and injury/death statistics per occupation.
o Experiences that company has insuring people in these higher risk

professions.
 High risk hobbies: Again, it depends on the hobby and the risk involved, but as an
example here are some questions a high risk life insurance company might ask you
if you scuba dive:
o How many dives do you do each year, on average?
o What is the average depth of your dives and what is your deepest dive?

o Do you scuba dive in an overhead environment such as a shipwreck, cave,

under ice or perform underwater salvage?
o Do you perform rescue diving or dive for pay?
o Do you have any certifications?
 High risk habits: If you are a regular smoker of cigarettes or cigars, you will fall
into the high risk category. Here are some important things to know:
o If you’ve quit for a period of time such as a year or more you can typically
get better rates.
o Some life insurance companies will give you preferred rates if you only
smoke occasionally (less than a few per year) and this can apply to cigarettes,
cigars or chewing tobacco.
o Remember, being truthful with your insurance company when asked

questions about your health and habits is crucial, or you may risk having
your policy canceled. Life insurance policies are subject to a two-year
contestability period during which your life insurance company can cancel
your policy or deny a life insurance claim if you are found to have falsified
information on your application.
 High risk illness: If you have been diagnosed with a high risk disease, you will also
be asked an assortment of health questions that pertain to the particular illness. For
example, if you have cancer, an insurance company might ask the following:
o When were you first diagnosed?
o If in remission, how long?
o What medications are you currently taking?
o Do you have any other existing medical conditions?
o What was the date of your last treatment?
o What was the result of any further medical follow-ups?

In the case of a high risk illness, such as cancer, the insurance company will likely obtain
any medical records from your doctors, copies of treatment plans that may document how
well you followed up on the doctor’s recommendations, as well as the pathology report
from your oncologist.
There are many variables high risk life insurance companies use to make a
decision. insurance may be hard to find in these scenarios, so your best bet is to work with a
member agent in the Trusted Choice network. These agents have access to many insurance
companies and can look for companies that may cover you. Independent agents advocate
for you and will make every attempt to find a plan that meets your individual needs.
Why Talk to an Independent Agent About High Risk Insurance?
High risk life insurance is complicated because it can involve so many different variables,
and no two insurance companies will view them the same way. An independent agent can
provide guidance and get answers to your questions.
Contact an agent today and get started finding the right life insurance plan for you.
RETURNS
ABSLI Vision Regular Returns Plan
We work hard for our loved ones & strive to provide the best to them. At ABSLI we understand your needs and help you to plan
better to achieve your financial goals and realize your dreams with ABSLI Vision Regular Returns Plan, an affordable savings
and life insurance plan. ABSLI Vision Regular Returns Plan is a traditional participating endowment plan. With survival benefits
payable every year from 5th policy anniversary till maturity and life insurance benefit, this plan offers a perfect combination of
liquidity, savings and financial protection of your family.
Let's understand this plan with the help of an example.
Rahul is 25 years old. He wants to invest his money that offers returns on his investment & also earn an additional source of
Income that can take care of his growing responsibilities in future. He chooses to secure his life for a 20 year term with the
ABSLI Vision Regular Return Plan.

He chooses a sum assured of Rs.1,000,000 and his premium is set at Rs.62109 annually. He will receive Guaranteed Survival
Benefit every year 5th year onwards as per the defined rate(refer to the table under survival benefit) starting from Rs. 15,625 to
Rs. 181,537 in 20th year & Non Guaranteed Survival Benefit i.e. 6.25% of accrued bonus along with Guaranteed Survival
Benefit. At maturity, he can expect to receive Rs. 5,59,137 at 8% pea and Rs. 362,477 at 4% pa. inclusive of total survival benefit
& maturity benefit at the end of 20 year term. Plus In case of Rahul's untimely demise, the total Death Benefit his family can
expect will be to the tune of Rs.1771363 at 8% pa and Rs. 1387227 at 4% pa
Key Advantages
 Growth to your savings – Enhance your savings by accrued bonuses starting from the first policy year.
 Easy liquidity at regular intervals – You receive survival benefits every year starting from end of five years till the end of
policy term.
 Tax Benefits – under Section 80C, 80D and Section 10(10D) of the Income Tax Act, 1961.
 Safety to your loved ones – Comprehensive financial protection of your family depending on your choice of Sum Assured.
Quick View
Entry Age (Age on last birthday) : 13 – 45 years
Policy Term : 20 years
Premium Paying Term : Same as policy term
Minimum Sum Assured : Rs. 2,00,000
Annual - for all ages

Premium Frequency :
Semi-annual, Quarterly and Monthly – for ages less than equal to 40 years


Disclaimer
This policy is underwritten by Aditya Birla Sun Life Insurance Company Limited (ABSLI). This is a traditional participating
endowment plan. All terms & conditions are guaranteed throughout the policy term, except for the bonuses which would be
declared at the end of each financial year. Service Tax and Education Cass and any other applicable taxes will be added (extra) to

your premium and levied as per extant tax laws. An extra premium may be charged as per our then existing underwriting
guidelines for substandard lives, smokers or people having hazardous occupations etc. This brochure contains only the salient
features of the plan. For further details please refer to the policy contract. Tax benefits are subject to changes in the tax laws. For
details on risk factors, terms and conditions, please read the sales brochure carefully before concluding the sale.
Some benefits are guaranteed and some benefits are variable with returns based on the future performance of the company
(ABSLI). If your policy offers guaranteed returns then these will be clearly marked “guaranteed” in the illustration table on this
page. If your policy offers variable returns then the illustrations on this page will show two different rates of assumed future
investment returns. These assumed rates of return are not guaranteed and they are not the upper or lower limits of what you might
get back as the value of your policy is dependent on a number of factors including future investment performance
DEATH CLINT
List of Documents
Standard Requirement (Non-early claim - Natural Death)
 Copy of Death Certificate issued by Municipal Authority / Gram Panchayat.

 Claimant's Statement along with KYC - ID Proof / Relationship Proof
 Original Policy Document / Indemnity Bond ( In case Original Policy document is lost)
 Cancelled Cheque with NEFT details
Additional Documents Required(Early Claim - Natural Death)
 Medical Attendant Certificate

 Employer’s Certificate - In case Life Assured is Employed
Additional Documents Required(Early /Non-early claim - Unnatural Death)
 First Information Report

 Post Morterm Report
Additional Documents Required(Early / Non-early claim - Waiver of Premium Death)
 Proposed Policyowner Form

 Deed of Relinquishment to be executed on Rs. 200/- stamp paper duly nota

SUMMARY OF FINDINGS:
Summary
Summer internship program is conducted by every school as a part of their curriculum so that the
students get an exposure to the real corporate world. The internship enables the student to get a
feel of the walking environment a big corporate houses. This report provides the outline of my
work till now as a part of the summer the practical business world. For my industrial spotlight
and a first exposure to the corporate world , I had selected Aditya birla sun life insurance
I joined ‘ADITYA BIRLA SUN LIFE INSURANCE’ on 5-01-2018 January. I have been given
chance to work in the advisory department. On my first day I met my company guide ‘MISS.
CHANDRIKA’, who is the ‘AGENT’ head of region. I had initial discussion about my project
with her. She explained me in brief the workings of the departments.
The project is all about comparative analysis of different insurance products of the company. The
objective of the product was to check the awareness level of insurance and attitude of the people
towards insurance in the current market. Survey also done regarding the perforamence of
insurance sector depending on the age group (whether they prefer private players are public
companies).
In the beginning we gain an insight about the company and its values and inherit them in our life.
And then studied different types of insurance plan like ULIP’s turm plans endowment plan, and
various other plan
Now, on to the statistical part, we designed a questionnaire that will provide a base for studying
the awareness level and perception of the life insurance. The project helped mean developing
my communication skill and interpersonal skills. During the tenure my internship I learned a lot
from my seniors, colique etc. but above all I learned a lot from own personal experience

CONCLUSION:
The market potential for private insurance companies is found to be greater in the long
run almost of the Indians are of the opi nion that, privat e insurance compani es
would be abl e to perform well in the future. The private and foreign insurance companies
have to take immediate steps in appointing more number of agents and/or advisors in addition to
the employees as it has been found out that agents are the best channel to re ach the
general public regarding selling of insurance products. The private and foreign
insurance companies have to concentrate on the factors like 'Prevention of Loss',
'Assured Returns' and 'Long term Investment'. They can also focus on an insurance
amount of Rs. 1 – 2 lakhs with 'money back policies'. , the markethas potential. The
private and foreign insurance companies that are taking immediate steps can tap it easily
& rapidly
RECOMMENDATIONS
1) Even though most of the policy holders are satisfied with policies, plans they have
but some new attractive insurance plans should be introduce to bind them not to switch
over to other companies insurance plans.
2) The company should find out the no. of people who are not having any of the insurance
plansthrough an intensive market research and motivate them to get insured.
3) Leveraging technology to service customers quickly, efficiently and conveniently.
4) Developing and implementing superior risk management and investment strategies
to offer sustainable and stable returns to our policyholders.
5) Company should target each and every class of the society
6) Company should provide full information to the customers before targeting so they
can take interest



Birla Sun Life Insurance Company Limited

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A STUDY ON PRODUCT AND PERFORMANCE ANALYSIS

INTRODUCTION OF THE STUDY:

Marketing strategy and product performance:

ALLUM KARIBASAPPA INSTITUTE OF MANAGEMENT, BALLARI Page 1

NEED FOR THE STUDY:

ALLUM KARIBASAPPA INSTITUTE OF MANAGEMENT, BALLARI Page 2

Scope of the Study:

ALLUM KARIBASAPPA INSTITUTE OF MANAGEMENT, BALLARI Page 3

ALLUM KARIBASAPPA INSTITUTE OF MANAGEMENT, BALLARI Page 4

Methods of data collection:

ALLUM KARIBASAPPA INSTITUTE OF MANAGEMENT, BALLARI Page 5

ALLUM KARIBASAPPA INSTITUTE OF MANAGEMENT, BALLARI Page 6

ALLUM KARIBASAPPA INSTITUTE OF MANAGEMENT, BALLARI Page 7

ALLUM KARIBASAPPA INSTITUTE OF MANAGEMENT, BALLARI Page 8

3. HDFC Standard Life Insurance

1. Ymca sports school & College

Company Profile of Aditya Birla sun life Insurance :

Bharti AXA Life

Strategies adopted in Bharti AXA Life:

ALLUM KARIBASAPPA INSTITUTE OF MANAGEMENT, BALLARI Page 9

➢To study and determine the competitor position in the market

ALLUM KARIBASAPPA INSTITUTE OF MANAGEMENT, BALLARI Page 10

HEADQUATERS: Elphinstone Road Mumbai, India

2. Aditya Birla sun life Insurance (solapur)

3 Aditya Birla sun life Insurance (.Hyderabad)

4 Aditya Birla sun life Insurance (Maharashtra)

5 Aditya Birla sun life Insurance(.Delhi)

ALLUM KARIBASAPPA INSTITUTE OF MANAGEMENT, BALLARI Page 11

Awards and recognition:

 'Gold Trophy' for Financial Reporting by The Institute of

 In pursuit of our leadership vision

o We are one of the largest Private Life Insurance Companies in India

o We are one of the largest Asset Management Companies in India

o We are one of the largest General Insurance Brokers in the country

 In pursuit of our desire to be a role model

ALLUM KARIBASAPPA INSTITUTE OF MANAGEMENT, BALLARI Page 12

 We have continued to build a Broad based & Integrated financial services

 Financial Achievements as of March 31, 2017

ALLUM KARIBASAPPA INSTITUTE OF MANAGEMENT, BALLARI Page 13

ALLUM KARIBASAPPA INSTITUTE OF MANAGEMENT, BALLARI Page 14

ABSLI Protector Plus Plan

ABSLI Future Guard Plan

ABSLI Protect Ease Plan

ABSLI Income Shield Plan

ABSLI DigiShield Plan

ALLUM KARIBASAPPA INSTITUTE OF MANAGEMENT, BALLARI Page 15

ABSLI Vision MoneyBack Plus Plan Know More MEET AN ADVISOR

ABSLI Vision Life Income Plan Know More MEET AN ADVISOR

ABSLI Vision Endowment Plan Know More MEET AN ADVISOR

ABSLI Savings Plan Know More MEET AN ADVISOR

ABSLI Vision Life Secure Plan Know More MEET AN ADVISOR

ABSLI Income Assured Plan Know More MEET AN ADVISOR

ABSLI Vision Regular Returns Plan

ABSLI Vision Endowment Plus Plan

ABSLI Guaranteed Future Plan

ALLUM KARIBASAPPA INSTITUTE OF MANAGEMENT, BALLARI Page 16

ABSLI Guaranteed Milestone Plan

ABSLI Secure Plus Plan

ABSLI Vision Star Plan

4.Wealth with Protection Solutions

ALLUM KARIBASAPPA INSTITUTE OF MANAGEMENT, BALLARI Page 17

ABSLI Wealth Max Plan Know More MEET AN ADVISOR

ABSLI Wealth Secure Plan Know More MEET AN ADVISOR