Marketing Report on:

(Name)

by:
Students’ names
Registration ID’s

(Date)

Submitted as mandatory requirement for the course “Principles of Marketing” in the Program,
Master/Bachelor of Business Administration
 Header: Name of the Company

Table of Contents

Introduction .....................................................................................................................................
Organization Structure (Emphasizing the Marketing Function).....................................................
Product Description ......................................................................................................................
Market Segmentation & Target market........................................................................................
Promotion Strategy ------------------------------------------------------------------------------------------
Positioning....................................................................................................................................
Pricing Strategy............................................................................................................................
Marketing Channels/Distribution Strategy....................................................................................
Conclusion....................................................................................................................................

Note: The page numbers given above are only for demonstration; they should not be
taken as recommended length of a section/part.

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Introduction

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Organization Structure

Organization structure gives the differentiation as well as reporting relationships in an

organization. Particular emphasis must be placed on the Marketing Structure within the
organization.

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Product Description

This part gives a complete description of the product.

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Market Segmentation and target market

A detailed profile of the segmentation approach/basis used by the company (e.g. geo-
demographics, life styles etc.) and targeted customer groups

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Promotion Strategy

Promotional mix being used by the company with special reference to current advertising
campaigns. A mention of the advertising/media partners is also recommended.

Positioning

A product’s unique points of difference are communicated by way of a positioning strategy. In

case of a broad product mix, positioning basis for a few of its brands may be cited to serve as
examples.

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Pricing Strategy

Explains the pricing options/tactics being used by the company to attract the customers and
create revenue streams.

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Marketing Channels/Distribution Mix

Gives the distribution channels being employed by the company to effectively distribute and
sell its various market offerings.

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Conclusion
Overall impression about the company based on an analysis of its Marketing Program.

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FORMATTING & WRITING INSTRUCTIONS:

1. Report must be typed in Times New Roman

2. Font size is 12 for the text, 16 for main headings, 14 for Sub-headings, and 12 for Side-

headings

3. Line spacing = 2.0

4. Keep the text left-aligned

5. Apart from Vision/Mission statements, please do not quote verbatim from websites or

any other source; apply paraphrasing (use your own words/expression).

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