(GROUP 1)

• Rohit Dhoundiyal • Devendra Malviya

• Vikram Bhopi • Nisha Bhagat

• Amey Koli • Kazim Rizvi

• Monika Gaikwad • Akash Juikar

• Ankita Kamalkar • Kiran Adkar

 Genesis of Ashok Leyland

• Formed in the year 1948 by “Mr. Raghunandan Saran” as “ASHOK

MOTORS”, to assemble Austin Cars.

• Renamed & Started Mfg. Commercial Vehicles in 1955 with equity

participation by “LEYLAND MOTORS”.

• 2nd Largest Commercial vehicle company in India.

• Market Share of 28% (2007-2008) in Medium & Heavy Commercial

Vehicle.

• Market Leader in Bus Segment , and Claims to carry 60 Million

Passengers Daily.
 B.O.D

MR. DHEERAJ G. HINDUJA MR. R. SESHASAYEE MR. VINOD K. DASARI

(CHAIRMAN) (EX. VICE CHAIRMAN) (MANAGING DIRECTOR)
 PRODUCTS

 Buses

 Trucks

 Light Vehicles

 Defence Vehicles

 Power Solutions
 MISSION
• Large Production.

• Modernization.

• Global Benchmarking our Product, Process & People.

• Identifying with Customer.

• Good Relationship Management.

 VISION

• Leadership in Medium & Heavy segment.

• Significant presence in World Market.

• Customer Satisfaction.
Performance Highlights
 Success Formula

It has been able to achieve all this capitalizing on his strengths of:

 Providing Superior Value proposition to the Customer .

 Having the largest distribution & Service network.

 To increase it’s reach to rural India.

 Continuous expansion of network partners.

 It’s overall portfolio consists of 11 basic models & over 150

variants spanning across all segments of the industry.

 It’s foray is into Alternate fuel segment.

 Ashok Leyland's Future Plans

Consequently, additional investment in the areas of R&D and

Marketing & Customer interface has been announced.
 Competitor Analysis

Major Competitor of Ashok Leyland : -

• TATA MOTORS
• EICHER MOTORS
6% 6% Market Capital

ASHOK LEYLAND
TATA MOTORS
EICHER MOTORS

88%
 Sales Turnover Net Profit
1%
7%
19%
29%

64%
80%

ASHOK LEYLAND ASHOK LEYLAND

TATA MOTORS TATA MOTORS
EICHER MOTORS EICHER MOTORS
 Automobile Industry In India
• Sixth largest car and commercial vehicle
mfg. industry in India.

• India mfg. 11 million vehicles every year.

• 34 Billion Dollar turnover.

• Provides Employment to 13 Million people directly & indirectly.

• Automobile Industry is 5% of the Total GDP of India.

• By 2015, Annual vehicles sales has been projected to increase to

20 million .
 Vehicle Composition

16%

CARS
9%
COMMERCIAL & 3 WHEELER

75% 2 WHEELER

• 91% Vehicles sold are used by Households.

• 9% Vehicles sold are for Commercial Purpose.

 CONCLUSION

Ashok Leyland provides Commercial Vehicles with World Class

Technology that is relevant, appropriate & affordable.
In an Atmosphere that nurture’s Creativity & Innovation, 1000+
Product development Team seeks to Harness and Adopt
Technology that provide value to Consumers as well as Safety
and Environmental Issue.
ANY QUESTION