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UXDi

scover
y:OurPr
ocess
pr
oven8-
poi
ntdi
scover
ypr
ocess

I
DENTI
FYYOURUSERS
Whoarethey
,whatarethei
r
pai
npoi
ntsandf
rust
rati
ons

BUSI
NESSGOALSand
USERNEEDS
Ar
etheyal
i
gned?

I
DENTI
FYYOURSTAKEHOLDERS
Whoaret
heyandwhattotheyst
andto
gai
nfr
om t
aki
ngauser
-center
edappr
oach?

COMPETI
TORANALYSI
S
Whoar
ethey,whatar
etheydoing
andwhatcoul
dtheydobet
ter?

FOCUSGROUPS
Askquest
ions,sett
askand
expor
esoluti
ons

JOURNEYMAPPI
NG
I
dent
if
ygreenr
outst
omakethe
cust
omerjour
neyf
reeofobst
acl
es

ANALYTI
CS
Usedat
atomeasur
e,
measur
eandmeasureagai
n

COLLATE&REPORT
Pr
esentf
indi
ngs

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