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UX Di Scovery: Our Process: PR Oven 8-Poi NT Di Scover y PR Ocess
UX Di Scovery: Our Process: PR Oven 8-Poi NT Di Scover y PR Ocess
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I
DENTI
FYYOURUSERS
Whoarethey
,whatarethei
r
pai
npoi
ntsandf
rust
rati
ons
BUSI
NESSGOALSand
USERNEEDS
Ar
etheyal
i
gned?
I
DENTI
FYYOURSTAKEHOLDERS
Whoaret
heyandwhattotheyst
andto
gai
nfr
om t
aki
ngauser
-center
edappr
oach?
COMPETI
TORANALYSI
S
Whoar
ethey,whatar
etheydoing
andwhatcoul
dtheydobet
ter?
FOCUSGROUPS
Askquest
ions,sett
askand
expor
esoluti
ons
JOURNEYMAPPI
NG
I
dent
if
ygreenr
outst
omakethe
cust
omerjour
neyf
reeofobst
acl
es
ANALYTI
CS
Usedat
atomeasur
e,
measur
eandmeasureagai
n
COLLATE&REPORT
Pr
esentf
indi
ngs