CHAPTER-4

DATA ANALYSIS AND

INTERPRETATION

1
 1. What type of connection do you have at your home?

50

45

40

35

30

25

20

15

10

0
Cable TV DTH DD National None

Interpretaion:

The above mention graph represents that Cable TV subscribers are 45, DTH
subscribers are 30, DD National subscribers are 20.It shows that there are more
Cable TV subscribers as compare to DTH and DD national subscribers.

2
 2. How many DTH connections do you have at your home?

70

60

50

40

30

20

10

0
One Two Three Four or More

INTERPRETATION:

It is observed that there are 70% subscribers who have single DTH connection in
their home and 20% subscribers have Two DTH connections in their home
And 5% subscribers have Three DTH connections.

3
 3. How much do you like to pay for your DTH connection per month?

10

15
40 150
250
300
350 or more

35

INTERPRETATION:

The above mention graph shows that there is 40% subscribers’ buys RS.150
package, 35% subscribers buys RS.250 package, 15% subscribers buys Rs.300
package and 10% subscribers buys Rs.350 package for their DTH connection.

4
 4. Which DTH network do you own?

40

35

30

25
40
20
30
15
20
10
10
5

0
Dish TV Tata Sky Big Tv Others

INTERPRETATION:
The above mention graph represents that there are 30%: 20%: 10%: 40% this ratio
represents the no. of subscribers who have Dish TV, Tata Sky, Big TV and others
connections.

5
 5. From where did you come to know about your DTH service provider?

45

40

35

30

25
45
20

15 30

10 20

5
5
0
Newspaper Banners Magazine Referrel

INTERPRETATION:
The above mention graph shows that there are 45% people out of 100 knows about
DTH connections via newspaper, 30% via banners, 5% via Magazine and 20% via
Referral.

6
 6. How many channels do you get in your package?

40
40
35
35

30

25

20
15
15
10
10

0
Around 50 Around 100 Around 150 Morethan 150

INTERPRETATION:
In the above mention graphs 40% subscribers have Around 50 channels in their package, 35%
have 100 channels, 15% have 150 channels and 10% subscribers have More than 150 channels in
their package.

7
 7. Scale your satisfaction from your DTH?

10
25

Bad
Average

35 Good
Excellent

30

INTERPRETATION:
In the above mention graph it shows that 10% subscribers does not satisfied from DTH
connection, 35% says its an Average connection, 30% is satisfied and 25% is more than
satisfied.

8
 8. What things you don’t like about your DTH service?

40
40

35
30
30
25
25

20

15

10
5
5

0
Price poor Service Picture Quality Other

INTERPRETATION:
In the above mention graph shows that 25% says that it has higher prices, 30% says that it
provides poor services, 5% says that poor picture qualiy and 40 % have other related
problems/issues.

9
9. What do you like most about your DTH service?

10
20

Clearity
Value for money
30
Features
All of these

40

10
 10. Do you easily get recharge for your DTH service provider?

30

yes
no

70

INTERPRETATION:
In the above mention chart it represents that 70% public out of 100 says easily they recharge
their packages of DTH and 30% says that they get difficulty when recharge their pack.

11
 11. What all feature are you looking for in your next DTH provider?

40

35

30

25

20 40

15 30

10 20

5 10

0
Interactive Quality Service All

INTERPRETATION:
40% subscribers says that they looking for interactive services from a DTH provider
10% consider the quality of picture provide by the DTH service provider
30% consider the better services by the provider
20% consider all of the above.

12
 12. Which DTH service provider will you switch to?

30

25

20

30
15
25 25
20
10

0
Airtel Digital Tv Dish Tv Tata Sky Other

INTERPRETATION:
In the above mention graph it represents that 20% wants to move to Airtel Digital TV
30% switch to Dish TV, 25% switch to TATA SKY, and 25% wants to switch to
other DTH service providers.

13
13. Which marketing scheme attracts you most?

35
35

30
25 25
25
discount
20 Promotional Offers
15
Service Package
15
Brand Image
10

INTREPRETATION:
In the above, discount scheme is more likely selected by the public as compare to promotional
offers, service packages, and brand image.

14
14. What recommendations would you like to make?

45
40
40

35

30
25
25
20
20
15
15

10

0
A B C D

A) They should improve their customer care service.

B) They should introduce new schemes to attract customers.
C) They should find new ways to advertise their product.
D) They should introduce new services like internet which can make them unique in their
category.

15
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