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Case Study - Assortment Analysis
Case Study - Assortment Analysis
com
The Perishables
Group enabled the
Background
bakery supplier to
A major bakery supplier asked the gory. PG conducted an assortment use the assortment
Perishables Group (PG) to identify study to help the major bakery sup-
the optimum number and attribute plier identify key cookie sizes and knowledge both
mix of items that should be carried flavors in successful cookie catego-
internally and with
in an in-store bakery cookie cate- ries for 10 retail accounts.
their retailer
accounts to
How many Relative demonstrate their
Regional Seasonal importance of
year-round and
preferences in preferences in year-round
category leadership
seasonal
cookies to size and color size and flavor versus seasonal
carry cookie items
Approach
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