OPTAsmt2_ElectingNextPresident

State a b Electoral Votes

Florida 0.085 0.31 25
Gerogia 0.117 0.27 13
California 0.098 0.21 54
Texas 0.125 0.28 32
Illinois 0.128 0.26 22
New York 0.105 0.22 33
Virginia 0.134 0.24 13
Michigan 0.095 0.38 18

State Florida Gerogia California Texas

Visits V1 V2 V3 V4
Visits 1 1 5 1
>= >= >= >=
1 1 1 1
<= <= <= <=
5 5 5 5

BUDGET D1 D2 D3 D4
BUDGET 2.2470042114 2.2087 3.20034 2.862139347
>= >= >= >=
0.5 0.5 0.5 0.5

FORMULATIONS

Decision Variables

Speinding D1 + D2 + D3 + D4 + D5 + D6 + D7 + D8 <= 15

Visits V1 + V2 + V3 + V4 + V5 + V6 + V7 + V8 <= 21

Constraints

Visits per state 1 <= V1 <= 5

1 <= V2 <= 5
1 <= V3 <= 5
1 <= V4 <= 5
1 <= V5 <= 5
 1 <= V6 <= 5
1 <= V7 <= 5
1 <= V8 <= 5

Spending per state D1 >= 0.5

D2 >= 0.5
D3 >= 0.5
D4 >= 0.5
D5 >= 0.5
D6 >= 0.5
D7 >= 0.5
D8 >= 0.5

Max available budget D1 + D2 + D3 + D4 + D5 + D6 + D7 + D8 <= 15

Max visits possible V1 + V2 + V3 + V4 + V5 + V6 + V7 + V8 <= 21

% votes per state 1 – EXP( - a1 * V1 - b1 * D1 ) >= 0.51

1 – EXP( - a2 * V2 - b2 * D2 ) >= 0.51
1 – EXP( - a3 * V3 - b3 * D3 ) >= 0.51
1 – EXP( - a4 * V4 - b4 * D4 ) >= 0.51
1 – EXP( - a5 * V5 - b5 * D5 ) >= 0.51
1 – EXP( - a6 * V6 - b6 * D6 ) >= 0.51
1 – EXP( - a7 * V7 - b7 * D7 ) >= 0.51
1 – EXP( - a8 * V8 - b8 * D8 ) >= 0.51

Objective =

Maximize the Votes Maximize Sum of ( % votes per state * Electoral Votes per state)
%of Votes = 1-exp(-aVk-bdk) Min required Electoral votes received (=F4*E4)
0.542313719 >= 0.51 13.5578429746
0.51 >= 0.51 6.63
0.6871623035 >= 0.51 37.1067643897
0.6040229473 >= 0.51 19.3287343138
0.51 >= 0.51 11.22
0.5108391008 >= 0.51 16.8576903279
0.51 >= 0.51 6.63
0.51 >= 0.51 9.18

Illinois New York Virginia Michigan

V5 V6 V7 V8
4 4 4 1
>= >= >= >=
1 1 1 1
<= <= <= <=
5 5 5 5

D5 D6 D7 D8
0.7744226457 1.3412 0.738957866 1.627236547
>= >= >= >=
0.5 0.5 0.5 0.5

in million

Visits = Integers
 Electoral Votes
25 We have not used these values
13 as constraints as this value is
54 multiplied with percentage
32
22
33
13
18

Electoral Votes per state)

TOTAL ELECTORAL
120.51

TOTAL VISITS

21 Max Campaigns
=
21

TOTAL AVAILABLE BUDGET

14.9999999999
<=
15
 A B
1
2
3
4 Advertisement
5 Camp. 1
6 Market Share for Prod 1 0.50
7 Market Share for Prod 2
8
9 Advertisement
10 Camp. 1
11 Actual Spent ($ in millions) 13.33
12
13
14
15
16
17
18 FORMULATIONS
19
20 Decision Variables: Money allocated for each advertisement campaign are as belo
21 X1
22 for Product 1
23
24 D V Formulae Market share for Prod 1 =
25 Market share for Prod 2 =
26
27 Constraint
28
Formulating the formula with PenaltiesMarket share for Prod 1 =
29
Market share for Prod 2 =
30
31
32 Max budget available
33 Min to use for Adv 3
34
35 Weightage for goal of Product 1 1
36 Weightage for goal of Product 2 1
37
38
39
40 Objective = Minimize (Penalties)
 A B
41
42 Product 1 Penalty: Over = d1+
43 Product 2 Penalty: Over = d2+
 C D E F
1 OPTAsmt2_AlbertFrankoCo
2
3 Market Share per $ million Goals
4 Advertisement Advertisement Level
5 Camp. 2 Camp. 3 Achieved
6 0.20 15.00 >=
7 0.30 0.20 8.33 >=
8
9 Advertisement Advertisement
10 Camp. 2 Camp. 3 Total spent
11 0 41.67 55
12 >= <=
13 10 55
14
15
16
17
18
19
ocated for each
20 advertisement campaign are as below
21 X2 X3
22 for Product 2 General
23
24 0.5 X1 + 0.2 X3
25 0.3 X2 + 0.2 X3
26
27

28 0.5 X + 0.2 X + d - - d + = 0.15 (15%)

1 3 1 1

29 0.3 X + 0.2 X + d - - d + = 0.1 (10%)

2 3 2 2

30
31
32 X1 + X2 + X3 = 55
33 X3 >= 10
34
35
36
37
38
39
40
 C D E F
41
42 Penalty: Under = d1-
43 Penalty: Under = d2-
 G H I J K L M N
1
2
3 Goals Deviation Levels Constraints
4 Penalty Penalty Balance
5 Goal d+ d- (Level-Over+Under) Goal
6 15.00 0.00 0.00 15.00 = 15.00
7 10.00 0.00 1.67 10.00 = 10.00
8
9
10 Penalty Deviation Levels Weighted Sum
11 Weights d+ d- Total Deviations
12 Goal for Prod 1 1 1.67
13 Goal for Prod 2 1
14
15
16
17
18
19
20
21
22
23
24
25
26
27

28

29

30
31
32
33
34
35
36
37
38
39
40
 A B
1
2
3
4 Advertisement
5 Camp. 1
6 Market Share for Prod 1 0.50
7 Market Share for Prod 2
8
9 Advertisement
10 Camp. 1
11 Actual Spent ($ in millions) 5.00
12
13
14
15
16
17
18 FORMULATIONS
19
20 Decision Variables: Money allocated for each advertisement campaign are as belo
21 X1
22 for Product 1
23
24 D V Formulae Market share for Prod 1 =
25 Market share for Prod 2 =
26
27
28
29
30 Constraint
31
Formulating the formula with PenaltiesMarket share for Prod 1 =
32
Market share for Prod 2 =
33
34
35 Max budget available
36 Min too use for Adv 3
37
38
39 Objective = Minimize (Penalties)
40
 A B
41 Product 1 Penalty: Over = d1+
42 Product 2 Penalty: Over = d2+
 C D E F
1 OPTAsmt2_AlbertFrankoCo
2
3 Market Share per $ million Goals
4 Advertisement Advertisement Level
5 Camp. 2 Camp. 3 Achieved
6 0.20 12.50 >=
7 0.30 0.20 10.00 >=
8
9 Advertisement Advertisement
10 Camp. 2 Camp. 3 Total spent
11 0 50.00 55
12 >= <=
13 10 55
14
15
16
17
18
19
ocated for each
20 advertisement campaign are as below
21 X2 X3
22 for Product 2 General
23
24 0.5 X1 + 0.2 X3
25 0.3 X2 + 0.2 X3
26
27
28
29
30

31 0.5 X + 0.2 X + d - - d + = 0.15 (15%)

1 3 1 1

32 0.3 X + 0.2 X + d - - d + = 0.1 (10%)

2 3 2 2

33
34
35 X1 + X2 + X3 = 55
36 X3 >= 10
37
38
39
40
 C D E F
41 Penalty: Under = d1-
42 Penalty: Under = d2-
 G H I J K L M N
1
2
3 Goals Deviation Levels Constraints
4 Penalty Penalty Balance
5 Goal d+ d- (Level- (d+) + (d-) ) Goal
6 15.00 0.00 2.50 15.00 = 15.00
7 10.00 0.00 0.00 10.00 = 10.00
8
9
10 Penalty Deviation Levels Weighted Sum
11 Weights d+ d- Total Deviations
12 Goal for Prod 1 1 0.00
13 Goal for Prod 2 1
14 New Hard constraint d2- = 0.00 0
15
16 New Minimization d1- 2.50
17
18
19
20
21
22
23
24
25
26
27
28
29
30

31

32

33
34
35
36
37
38
39
40