SUMMARY

INSTITUTIONAL PARTICIPANTS 5

MAROC EXPORT 7

MAIN SECTORIAL INDICATORS 11

EXHIBITORS COMPANIES 29

COOPERATIVE AFOULKI 31
DARI COUSPATE 33
GIE TARGANINE 35
KAYNAGROUP 37
LESIEUR CRISTAL 39
MIM ASIAN MARKET (EMP) 41
MARRAKECH TAZAKOURT 43
NOUNEMAROC SARL 46
TAJINI 47
INSTITUTIONAL
PARTICIPANTS

5
MAROC EXPORT

Who Are We?

The Moroccan Center for Export Promotion is a governemental institution founded on December 17, 1976 (Hija 25, 1396)
by Dahir NO 1-76-385.

The Center is in charge of promoting the export of industrial and agricultural products, services, and any products that
do not fall under the jurisdiction of other administrations or organizations, by virtue of law or regulation.

In fact, handicrafts and tourism promotion are governed respectively by The House of Handicrafts and The National
Office of Tourism.

Contact :
Add: 23, rue BnouMajed EL Bahar 20000, Mrs. Zahra MAAFIRI
Casablanca MOROCCO Managing Director
Phone : +212 5 22 30 22 10 Mrs. Nadia RHAOUTI
Fax : +212 5 22 45 05 57 Sectorial Manager
Web : www.marocexport.gov.ma E-mail : rhaouti@marocexport.gov.ma
Mrs. Hasnaa ALAOUI
Communication Director
Mrs. Loubna Alqoh
Head of Agribusiness Department
E-mail : alqoh@marocexport.gov.ma
Mrs. El Mahi Mariame
Export Advisor
elmahi@marocexport.gov.ma

7
MAROC EXPORT

Our Strategic Missions

• Promoting Moroccan exportable goods in international markets, in accordance with national sectorial
strategies;
• Expanding markets for Moroccan exports;
• Supporting the internationalization of Moroccan companies;
• Organizing business information systems at the international level, in collaboration with economic and
trade representations abroad
• Conducting studies on the exportability of Moroccan products and on the characteristics of foreign markets;
assisting exporters in their marketing efforts and advertising Moroccan products abroad;
• Providing input in the development of global trade policies and a consistent program for promoting the
exportation of manufactured products;
• Assisting export-promotion, credit system and export credit insurance institutions, simplifying and
standardizing export-related documentation and procedures;
• Guiding public and private investors towards products that can be quickly assimilated into foreign markets
with the best possible conditions;
• Contributing to the training of foreign trade professionals in export promotion techniques, information and
marketing;
• Proposing legislative and regulatory texts necessary for the accomplishment of its mission.
MAROC EXPORT

Our Activities

• We organize Moroccan participation to professional international sector-based fairs to increase international

exposure for the products and services oriented export;
• We set up business missions with B-to-B meetings for direct marketing towards foreign customers in
targeted markets;
• Our high level institutional missions target decision makers of major international prime contractors in
order to strengthen their sourcing from Morocco.
• Our large-scale multi-sectorial missions facilitate the penetration of Moroccan exporters into the sub-
Saharan and MENA markets;
• Our Sectorial communication campaigns guarantee a better positioning of the Moroccan products and
services oriented export on international markets;
• Our Business-to-Consumer (B-to-C) operations facilitate the referencing of Moroccan agricultural products
with major international retail chains;
• We invite foreign decision makers to Morocco in order to promote Moroccan quality and know-how.
• We conduct training and information sessions to help identify the Moroccan products and services oriented
export.

9
MAIN SECTORIAL
INDICATORS

11
Processed fruits and vegetables

Olives : 65 Thousand 1,1 billions 55

tons of exports dhs turnover Operators

Export Markets Export Regions

Maghreb 6% Other 1%
Other 5%
Gharb Saiss: 12%

NAFTA 24%
EU 64% Centre: 23%

Tensift: 64%
Processed fruits and vegetables

Capers / Pickles :
16 Thousand 392 Millions 30
tons of exports dhs turnover Operators

Export Markets Export Regions

NAFTA 7% Other 6%
Other 9%
Centre 13%

other Gharb-Saiss 45%

American
countries 13%
EU 70%
Tensift 36%

13
Processed fruits and vegetables

Canned fruits : 10 186 Millions 37

Thousands tons dhs turnover Operators
of exports

Export Markets Export Regions

Maghreb 13% Other 6%

Other 25%

Centre 50%

EU 81% Tensift 25%

 Processed fruits and vegetables

Canned vegetables : 4 136 Millions 49

Thousands tons dhs turnover Operators
of exports

Export Markets Export Regions

Maghreb 5% Other 4%
NAFTA 5%

Other 15%

Centre 30%

Souss 23%

EU 86%

Gharb Saiss 32%

15
Processed fruits and vegetables

Juices : 8,5 64 Millions 8

Thousands tons dhs turnover Operators
of exports

Export Markets Export Regions

Other
9%

Other 20%

EU 44%

Maghreb 36%
Centre 91%
Processed fruits and vegetables

Fruits and 71 826 Millions 43

Vegetables frozen : Thousands tons dhs turnover Operators
of exports

Export Markets Export Regions

Other 2%
Asia 2%
Other 6%

Centre 25%

North 73%
EU 96%

17
Processed fruits and vegetables

seeds –legumes : 4,2 52,2 Millions 25

Thousands tons dhs turnover Operators
of exports

Export Markets Export Regions

Other 8%

Other 15%

Maghreb 20%

EU 53% North 17%

Centre 68%
other european
countries 19%
Processed fruits and vegetables

Spices / MAP (Plants

aromatic and
50,2 973 Millions 120
Thousands tons dhs turnover Operators
medicinal) : of exports

Export Markets Export Regions

Other 5%

North 10%
Other 21%

other european
countries 7%

EU 64% Centre 85%

NAFTA
8%

19
Processed fruits and vegetables

Vegetable oils : 23 490 Millions 98

Thousands tons dhs turnover Operators
of exports

Export Markets Export Regions

Other
Other 18%
15%

EU 42%

Gharb-Saiss
Other African 20%
countries 19% Centre 65%

NAFTA 21%
Biscuit chocolate and confectionery

Biscuit Industry,
Chocolate and 17 300 Billions 10
Thousands tons
confectionary : of exports
dhs turnover Opérators

Export Markets Export Regions

Other 7% Other 10%

Asia/Middle East
13%

Africa 80% Centre 90%

21
Fishery Products

Canned fish : 122 4,2 Billions 58

Thousands tons dhs turnover Operators
of exports

Export Markets Export Regions

Other 9% Other 12%
Middle East 10%

Other African
countries 43%
Safi 27%

Souss 61%

EU 38%
Fishery Products

Semi-preserved 19,6 1,3 Billions 39

Thousands tons
anchovy : of exports
dhs turnover Operators

Export Markets Export Regions

NAFTA 7% Other 3% Other 9%

Souss 34% North 57%

EU 90%

23
Fishery Products

16 808 Billions 88
Fish / Shellfish fees : Thousands tons dhs turnover Operators
of exports

Export Markets Export Regions

Other 1%

Other 16%

EU 99%

Centre 11%

North 73%
Fishery Products

Fish / Shellfish 193 5,5 Billions 228

Thousands tons
Frozen of exports
dhs turnover Operators

Export Markets Export Regions

Other 5%

Other 30%
UE:
EU99%
44%
Souss 50%

South 45%

Other African
contries
12% South
America 14%

25
Fishery Products

Fish Flour : 89 Thousands 924 Millions 17

tons of exports dhs turnover Operators

Export Markets Export Regions

Other 9%
Middle
East 7%

Other 16%

CEEC 14%
Souss 15%

EU 70%
South 69%
27
EXHIBITORS COMPANIES

29
COOPERATIVE AFOULKI

Company Profile :
The Afoulki cooperative is in the middle of the Moroccan arganeraie (forest of Date of creation :
argan trees) 50 km in the northeast of the Agadir city. Afoulki is exclusively
female, it gathers more than 150 women; her main radius of action is the
production and the commercialization of the biological 100 % natural cosmetic • 2004
and culinary argan oil, and its by-products. The cooperative also offers to her
customers an outfit of natural products of an excellent quality: essential oils, Products :
soap, rose water etc...
• Argan oil
Uses and properties
The argan tree delivers an exceptionally precious oil for human health, it is rich • Prickly pear seed oil
in unsaturated fatty acids; essential fatty acid (omega 3 & 6) and tocopherols
(natural vitamin E) it has several anti-oxidants qualities; Argan oil can help Export :
you to reduce cholesterol, decrease blood level of Triglycerides and lower
blood pressure. Extracted from lightly roasted almonds it is very appreciated • Worldwide
by Chefs of great restaurants around the world.

Specifications Booth location :

100% Pure, Organic Argan Oil for food, culinary Certified ECOCERT Organic
Agriculture (MA-BIO-154), USDA NOP , IGP, FDA. N4-A010

Contact :
COOPERATIVE AFOULKI, Village Aït Hssaïne,
Commune Idmine, Km 50 Route de - Marrakech -
80302 Agadir - MOROCCO -
E-mail : info@cooperativeafoulki.com
Web : www.cooperativeafoulki.com
M. Mohamed FAOUZI
Dir Marketing Communication
Mobile : +212 6 20 92 08 25
+212 6 60 73 80 11
E-mail : m.faouzi@cooperativeafoulki.com

31
DARI COUSPATE

Company Profile :
DARI is the Morocco’s leading company in Couscous & Pasta Markets, it is Date of creation :
also the largest exporter. DARI Couscous is available in more than 42 countries
(USA, Canada, Brazil, France, UK, Netherlands, Spain, Italy, Russia, and • 1995
other European countries, Australia, China, Japan...) and is listed main retail
chains in Europe like Carrefour, Auchan, Leclerc and Metro. DARI is currently
expanding its distribution outside Europe, especially in USA and Canada. Products :

DARI is specialized in premium quality couscous, with a wide range of products : • Premium Couscous
Premium Moroccan Couscous, Barley Couscous, Whole Wheat Couscous, • Pasta
Corn Couscous, Pearled Couscous and Organic Couscous. • Barley couscous
DARI is listed in Casablanca Stock Exchange since 2005 and operates currently • Whole Wheat couscous
under international quality standards such as ISO 9001 and ISO 22000. • Corn couscous.

In 2012, DARI was awarded “Best Moroccan Brand” during The “Morocco Export :
Awards”, an annual competition organized by Ministry of Trade and Industry
which promotes the best moroccan brands. • Europe
Certifications : ISO 9001 v2008, ISO 22000 v2005, HACCP, FDA compliant. • Asia
• Africa
• USA
• South America
Contact : • Australia
DARI COUSPATE, Quartier Industriel Zahra M. Hassan Khalil
El Oulja - Sale - MOROCCO - Chief Executive Officer
Phone : +212 5 37 80 87 21/38 Booth location :
+212 5 37 81 11 15/19
Fax : +212 5 37 80 87 43 N4-A010
E-mail : info@couscousdari.com
Web : www.couscousdari.com

33
GIE TARGANINE

Company Profile :
GIE TARGANINE is a groupement of 6 cooperatives producing organic argan oil, it Date of creation :
is created on october 2003.
• 2003
The GIE Targanine aims to help cooperatives to market and promote their
products. Also to impove the socioeconomic situation of the rural populations,
especially women and yong girls. Products :

Targanine rusures you the products of quality and the traçability of the raw • Argan oil
material . • Cactus oil
• Sweet almond oil
Our products are:
• Essential oils
ARGANATI : for culinary organic argan oil, • Amlou
• Honey
ARGANIUM : for cosmetic organic argan oil. • Soap
• Ghassoul and black soap

Export :

• Europe
• Asia
Contact : • Gulf Countries
GIE TARGANINE , Rue de Marrakech Mrs. Latifa Anaouch
N°33, Bloc 3, Q.I. 80 000 - Agadir - MOROCCO Export Manager
• USA
Phone : +212 5 28 21 16 55 Mobile : +212 6 61 20 62 75
Fax : +212 5 28 23 57 33 Booth location :
E-mail : info@targanine.com
Web : www.targanine.com
N4-A010

35
KAYNA GROUP

Company Profile :
KAYNA GROUP is a large company that produces and sells pasta, couscous, Date of creation :
semolina and flour. The Production unit has one of the most advanced
technologies with monthly production capacity of around 2,400 tons between • 2008
pasta and couscous. Our knowledge and our selection of High quality
raw materials allow us to become a major player on the nationally and
internationally. Products :

The group already has its four active mills durum wheat, one for wheat, two • Pasta (durum wheat)
others for barley, a unit of pasta and couscous. KAYNA GROUP is being certified • Couscous (durum
for hygiene and foo@ll stages of manufacturing (HACCP and ISO 22000 version wheat, barlely)
2008).
• Flour (durum wheat,
soft wheat, barley)
• Semolina (durum
wheat, barley)

Export :

• Europe
• Africa
• Canada
Contact : • USA
KANYA GROUP Lot.N°7, Industrial Area M. Nour Eddine Bahji • Russia
26100 - Berrechid - MOROCCO - Export Manager
Phone : +212 5 22 32 60 40/55 E-mail : bahji@kaynagroup.com
Fax : +212 5 22 32 60 44 Booth location :
Web : www.kaynagroup.com
E-mail : co@group.com
N4-A010

37
LESIEUR CRISTAL

Company Profile :
EDIBLE OIL REFINING AND PACKING Date of creation :
Lesieur Cristal is the leading company in its field in Morocco and one of the • 1937
biggest agro alimentary companies in North Africa. Lesieur Cristal produces
over 260.000T of edible oil yearly.
Products :
Lesieur Cristal has two olive plantations, SEO in Marrakech and DOMAINES
JAWHARA in Meknes, Over 1175 Ha, producing about 3000T of premium • Soybean oil
quantity of extra virgin olive. • Sunflower oil
• Olive oil
Lesieur Cristal has a large range of products, packed in PET and glass content. • Natural body soap &
We sell our products in over 40 countries. laundry soap

Export :

• Europe
• Africa
• Canada
• Asia
• UEA
Contact : • USA
LESIEUR CRISTAL, 1, Rue Caporal Corbi Mrs. Rajae Lahbabi • Middle East
Roches Noires - BP 3095 20300 - Casablanca - MOROCCO - Head of Department Export
Phone : +212 5 22 67 93 49 E -mail : lahbabi@lesieur-cristal.co.ma Booth location :
Fax : +212 5 22 35 45 78 Mobile : +212 6 46 11 43 40
Web : www.lesieur-cristal.ma
N4-A010

39
MADE IN MOROCCO ASIAN MARKET
(EMP)

Company Profile :
Export Moroccan Products (EMP) as a Group Purchasing entity located in Casablanca Date of creation :
(Morocco) works in Exclusive Corporation with Made In Morocco (MIM) Asian market,
provides any food item made uniquely by Morocco Food Makers for Asian market.
• 2014
Ensuring your required products quality & certification wise, strengthening your supply
& logistic matter to match your expectations to cooperate with a reliable partner. Products :

Brands: Marrakech Tazakourt, Dari, Citruma, Orientines, Aiguebelle, VCR-SODALMU, • Moroccan cakes
Cartier Saada, Agrofood industry. • Extra virgin olive oils
• Whole olives
• Couscous and pasta
• Halal baby products
• Fruit juice
• Confectionery
• Salt
• Ketchup
• Vinegar
• sauces

Export :

Contact : • Asia
MIM ASIAN MARKET (EMP), M. Mehdi Laraki
24 rue Brahim Lamtouni E-mail : laraki@icloud.com
Oasis - Casablanca - MOROCCO - M. Jean Soghonian Booth location :
Phone : +212 5 22 98 26 71/41 E-mail : j.soghonian@gmail.com
Mrs. Sara EL HADAD
N4-A010
E-mail : selhadad@gelacom-group.com

41
MARRAKECH TAZAKOURT

Company Profile :
Marrakech Tazakourt is a company specializing in the production of extra Date of creation :
virgin olive oils. Our pride lies in the production of extra virgin olive oil tasty
and healthy while using the method of cold pressing in Marrakech ocher land.
• 2011
Our fields are located in the region Tazakourt : an area of 57 hectares with
28,000 trees planted, and the Oum Rabia area : 140 acres with 24,000 trees
planted. Products :
Marrakech Tazakourt gives particular attention to the entire extraction process
of olive oil and, directly from the orchard to the bottling, while emphasizing • Extra virgin olive oil
quality.
• Flavored oils
Our Olive Oil is top category obtained directly from olives and solely by
processes that allow it to retain all its aromas and fruity. That is why it is very
balanced and extremely low acidity is <0.5% , knowing that the standards are <0.8 %. Export :
Our product ranges from multitudes of varieties of olive trees as the Moroccan
Picholine , the Arbequina, Aglandou .... • Asia
We have received several awards in various national and international • Europe
competitions, such as the price of our brand “ La Goutte d’Or “ which is registered
in the name of our Gelacom group of international tasting competitions oils • USA
ITQI and the National Price agronomic Research for the year 2013. • Middle East

Booth location :

Contact :
N4-A010
MARRAKECH TAZAKOURT, 24 rue Brahim Lamtouni M. Mehdi Laraki
Oasis - Casablanca - MOROCCO - CEO
Phone : +212 5 22 98 26 71/41 E-mail : laraki@gelacom-group.com
Fax : +212 5 22 98 26 38 laraki@icould.com
Mrs. Sara El Hadad
Sales Responsible
E-mail : selhadad@gelacom-group.com

43
NOUNEMAROC SARL

Company Profile :
To the top of the last technology in the estate of the Fish farming of EELS in Date of creation :
closed circuit.
• 2011
Aquicultural industry has a strong potential of increase his share of the world
market, together, we will be able to continue building a sustainable industry Products :
that will be flourishing for the futur generations.
• Farming EELS
breeding of eel in recycled system in of high technology, economy in controlled • Scientific name:
qualit water, constant renewed, saving of energy, without treatment. anguille anguilla
• Family : Anguillidés
• Species :
NOUNEMAROC, Activity of eel farming,, a closed system, breeding of eel in anguilla-anguilla.
recycled system in of high technology, economy in controlled qualit water,
constant renewed, saving of energy, without treatment, nounemaroc produces
350 Tonnes of eels per year.
Export :
Supply in the shape of granulated, different size in accordance with the stages
of growth of the Anguilla.
• Asia
• North America
• Russia
Contact :
NOUNEMAROC SARL, Quartier Municipal Industriel Mrs. Asmae El Bakkali Booth location :
Lot 71 - KENITRA - MOROCCO - CEO
Phone : +212 5 37 37 89 64 Mobile : +212 6 61 16 56 84 N4-A010
+212 5 37 32 19 34 M. Jérôme Gurruchaga
E-mail : nounemaroc@yahoo.fr Technical Director
noune.maroc@menara.ma Mobile : +33 6 80 37 80 92
E-mail : jeromegurruchaga@yahoo.fr

45
TAJINI

Company Profile :
TAJINI is the first Moroccan company producing simmer sauce and ready Date of creation :
meals. Since 2009 after the simmer sauce, TAJINI is still the first innovating
with a new range of ready meals in trays and in jars.
• 2008
TAJINI ready meals are made with only natural and fresh product . The product
are shelf stable and are GMO and PRESERVATIVE FREE.
TAJINI has committed to a quality approach allowing to export in several Products :
countries, the production of TAJINI takes place in the region of Rabat.
TAJINI opened a new manufactury in august 2012, and in August 2013, TAJINI • Ready meals
is being certified for hygiene and food safety : ISO 22000 V2005, HACCP and
• Simmer sauce
ISO 9001 V2008.
• Vegetarian ready meals
Products : • Soup
• Ready meals : Couscous with 7 vegetables and chicken, tajine with meatballs • Couscous sauces
and potatoes, Tajine with chicken carrots and confits lemons. • Tajine sauces
• Simmer sauce : Tajine raisins and onions, Tajine Olives and confits lemons,
tajine with red pepper tomatoes and confit lemons, tajine with onions and
tomatoes. Export :
• Vegetarian Ready meals : couscous Sauce with 7 vegetables, ready meals
with carrots, olives and confits lemons. • Europe
• Soup : Moroccan Harira with chickpeas and vermicell. • Gulf Countries
• North AMERICA
Contact :
TAJINI, 8207 Agdal - Rabat -10080 - MOROCCO - M. Jamil BENHASSAIN Booth location :
Phone : +212 5 37 85 02 93/98 CEO
Fax : +212 5 37 85 02 84 Mobile : +212 6 61 17 88 74
Web : www.tajini.com E-mail : j.benhassain@tajini.com
N4-A010
Skype : jamil_benhassain3

47
Ministry Delegate to the Minister of Industry, Trade, Investment
and the Digital Economy, in charge of Foreign Trade.

Mr. Mohamed ABBOU

Minister Delegate to the Minister of Industry, Trade,
Investment and the Digital Economy, in charge of Foreign Trade.

Address: 63, avenue Moulay Youssef, 10000 - Rabat

Phone: +212 5 37 70 06 22 / +212 5 37 70 63 21
Fax: +212 5 37 72 05 53

The Embassy of the Kingdom of Morocco in China

Address: 16 San Li Tun Road Beijing 100600

Phone: +86 10 65 32 14 89/17 96
Fax: +86 10 65 32 14 53
Email: sifama.beijing@moroccoembassy.org.cn
Web: www.moroccoembassy.cn
 23, rue Bnou Majed EL Bahar
20000, Casablanca - MOROCCO
Phone : +212 522 302 210
Fax : +212 522 450 557
Email : info@marocexport.gov.ma
www.marocexport.gov.ma