Professional Documents
Culture Documents
Beats 180207082910
Beats 180207082910
Beats 180207082910
SWOT ANALYSIS
Strengths Weaknesses
Opportunities Threats
Poter‘s Five Forces
Threats of New Entry
Medium Pressure
Threats of Substitutions
Speakers & Embedded Speakers
Low Pressure
Many competitors exist in this industry: not only those brands whose
price is similar with Beats, but also those which can be quite cheap own
their market shares.
Poter‘s Five Forces
Low Pressure
Someone who does not care about Someone who does not have the
earphone habit of using earphone
Designedfor: Designedby: Date: Version:
TheBusinessModelCanvas
Canvas
• High quality product
• Ad platform online music streaming
• Fashion identity • Young generation
service
• Identity • Music lovers
• Fashion-hunting
KeyResources Channels
• Apple Store
• Distribution network
• Online store(Apple,
• Brand Taobao)
• Ad coorperation • distribution (e.g. CD
• Online music copyright Warehouse, Broadway,
HKTV Mall)
CostStructure RevenueStreams
Ch
y
cit
bli
Pu
ion
tat
en
gm
Se
u ct
od
Pr
ce
an
ar
pe
Ap
lity
ua
Q
ne
To
ice
Pr
Average Point
Strategy
Ocean
Beats
Apple
Bose
Blue
The Strategy Canvas of [Beats]
• Selling premium
headphones, • Acquisition
earphones and
Blue
(new customer)
speakers • Retention
• Young generation
• Subscription-based (existing customer)
• High quality product • Music lovers
online music streaming
Ocean
• Fashion identity • Fashion-hunting
service
• Identity
Strategy
Average Point
Beats • Product sales
Eliminate Raise
Reduce Create
Thank You