2017 Overview and Partnership Opportunities

Southern Wisconsin Regional Airport, Janesville, WI

Join us for Sonic Boom  September 30 – October 1, 2017  Southern Wisconsin Regional Airport
• Sonic Boom Attendance
• 2014: 8,500
• 2015: 15,500
• 2016: 17,250 per day
• Median Age: 35
• Gender: 73% Male/27% Female
• Annual HH Income: 59% $50K +
• Education: 71% college educated
• Employment: 86% are employed
• Home Ownership: 62% own/38% rent
• Audience Composition: 67% A25-54/60% A18-34
• Sonic Boom has become one of the most popular events in the Midwest attracting over 35,000 people.
• This two-day event brings over 30 national active rock bands to two stages.
• Concert-goers enjoy activities all day including games, interactive music stations, vendors, food and beverages.
• Hosted by WJJO – Madison, a nationally award winning radio station, owned and operated by Mid-West Family
Broadcasting.
• Held at the Southern Wisconsin Regional Airport in Janesville, WI, this unique facility is just 27-miles north of the
Illinois/Wisconsin border and is easily accessible to both Chicago and Milwaukee.
October 1 & 2, 2016 September 26, 2015
• Created over a two million dollar economic impact on local businesses during the event.
• Over 12,000 pounds of food was donated to local food pantries with ticket for donation programs.
• Several local charity groups work during the event and have raised over $10,000 for their programs.
• Active and retired military are offered discounts on concert tickets and have a special area where they get recognized for
their service. Local military service organizations are encouraged to promote their services to Veterans.

Working with JJO Sonic Boom over the past few years has
been a true pleasure. This is a large event for our
community, creating nearly a million dollars in economic
impact for local businesses each year. An event this size has
many moving parts, but JJO’s professionalism, organization
and spirit of partnership keeps all aspects of the event
running smoothly every step of the way from working with
local businesses to partnering with community nonprofits for
the fundraising portion of their event.
food donations! The lines easily had a couple hundred
Christine I. Rebout, Executive Director
Janesville Area Convention
& Visitors Bureau, Inc.
Julie Cunningham The Salvation Army in Janesville is so lucky to
Volunteer & Special Events partner with WJJO on the Sonic Boom ticket
The Salvation Army
giveaways. Summers are a crucial time at the Food
Pantry when donations slow down, but with kids
home from school, the need becomes greater. Last
summer our Food Pantry was giving away 600-800
grocery orders per month, that is a lot of
food! Sonic Boom ticket give away came at a perfect
time; we received 11 barrels of food, that is 2,750
pounds! What a godsend!
Over the past 3 years JJO stopped by to hand out
tickets to Sonic Boom in exchange for non-perishable
people each and tickets were gone within 15-30
minutes both times! Food donations are always slow
during the summer months and the food donated
helped us out greatly. Over 3,000 pounds of food and
$1,000+ was raised for ECHO. Each year, ECHO assists Jessica Locher
Associate Director ECHO, Inc.
over 3,500 households in our community. Without
donation drives, this would not be possible.
JJOSONICBOOM.COM RADIO
January - December, 2016 Ads and ticket giveaways run May through October across the
• 528,135 page views Midwest
• 381,049 unique page views • Madison, WI
Data collected from Google analytics • Eau Claire, WI
• Racine, WI
PRINT AND ONLINE NEWSPAPER • La Crosse, WI
Janesville Gazette • Wausau, WI
• 66,222 total reach of 18+ • Green Bay, WI
• 84.9% of readers are homeowners • Racine, WI
GazetteXtra.com • Rockford, IL
• 215,000 unique users per month on average • Springfield, IL
• 100,303 impressions on three ads placed Sept-Oct • Springfield, MO
• St. Joseph, MI
SOCIAL MEDIA PAGES – JJO Sonic Boom & 94.1 JJO
64,297 likes Paid Advertising for Ticket Sales
• 253,388 reach
7,216 followers • 861,248 impressions
• 34,661 clicks
Diamond
Brand and Custom Partnership Messaging
• Branding on all advertising and promotions
throughout the Midwest crafted to fit your needs.
On-site Brand Activation Space
• Create your own unique brand-space or activation
zone to connect your brand directly to the Sonic
Boom attendee.
Sponsor Lounge Branding
• Opportunities include content/messaging to be
shown in digital monitors within lounge,
secondary activation space inside/near lounge,
exterior and interior physical branding presence.
Digital Content
• Branding/messaging on all social media and
online promotion with home page banner ad.
Branding on Tickets
• Sponsor name on all tickets and advertising space
on all print-at-home tickets.
Logo/Name Recognition
• Sponsor banners at concert venue, on stage
banners, and stage announcements.
Sponsor and Guest Credentials
• Credentials entitle bearer to full access in the
reserved Sponsor Lounge area, including
complimentary food and beverages.
Tickets and Parking
• Tickets for employees and parking passes to
special sponsor parking area.
Advertising on all Parking Passes
• Logo/coupon inclusion on all parking passes
handed out at event.
Titanium Platinum
On-site Brand Activation Space On-site Brand Activation Space
• Prime venue location for key patron engagement and • Venue location for key patron engagement and interaction.
interaction.
Branding on Tickets Digital Content
• Advertising space on all print-at-home tickets. • Branding/messaging on social media and online promotion.
Digital Content
• Branding/messaging on all social media and online Logo/Name Recognition
promotion. • Name inclusion on advertising and promotions and sponsor
Logo/Name Recognition banners at concert venue.
• Name inclusion on advertising and promotions and sponsor
banners at concert venue. Credentials, Tickets and Parking
Sponsor and Guest Credentials • Tickets for employees and parking passes for sponsor parking
• Credentials entitle bearer to full access in the reserved area. Credentials for Sponsor Lounge.
Sponsor Lounge area, including complimentary food and
beverages.
Tickets and Parking
• Tickets for employees and parking passes to special sponsor
parking area.
Advertising on all Parking Passes
• Logo/coupon inclusion on all parking passes handed out at
event. Custom partnerships available!
Military Appreciation Area
A space where we honor Veterans with special take
home items, freebies and information on local
Veteran resources.
Parent’s Tent
Bringing your kid to the show but don’t want to go to
the show? Here’s the adult space to hang out!
VIP
An upgraded experience for concert-goers with
covered tables, private restrooms, TV’s and more.
Shuttle
Free shuttles will run during the duration of the show
from area Janesville locations.
Other custom activations available!
Motorcycle Parking
Special parking area for our two and three-wheeled
friends. Sponsorship includes logo on collector Sonic
Boom kick plates!
Autograph Tent
Space where concert-goers can get autographs from
their favorite bands throughout the day.
Crowd Sourcing Clean-Up
Fans exchange a full bag of garbage for an exclusive
take home item like a t-shirt, water bottle, etc.
Lost and Found
The place to find all lost people and things during the
day.
Lock in your partnership today with Lyndsey Bishop, Lyndsey.Bishop@wjjo.com or 715-828-7734