eXHiBit p, q PRODUCT CATEGORY p-Value q-Value

This exhibit
summarizes the Agricultural
estimated values of the Artificial insemination 0.014 0.437
p and q parameters Bale hay 0.010 0.519
of the Bass model Corn 0.039 1.005
Hybrid corn 0.000 0.798
for various product
Tractor 0.007 0.118
categories. For each
product, the reported Consumer Electronics
values here are the Cable TV 0.021 0.270
Calculator 0.053 0.263
average values of these
Camcorder 0.044 0.304
parameters obtained Cassette deck 0.013 0.227

o.
from an exhaustive CD player 0.028 0.368
search of the Cell telephone 0.005 0.506
literature. (Compiled Cordless telephone 0.002 0.388

rn
by Christophe Van den Digital watch 0.016 0.394
Bulte). Diskdrive 0.021 0.995
Kodak instant camera 0.138 0.000

te
Polaroid instant camera 0.092 0.000
Radio 0.017 0.377
Recording media (records, cassettes, CDs) 0.009 0.328

in
Telephone 0.008 0.082
Telephone answering machine 0.016 0.423
Turntable 0.058 0.210
TV (Black & White) 0.065 0.335
TV (Color)
TV (Projection)
o 0.021
0.016
0.583
0.188
us
VCR 0.010 0.608
Videogames 0.020 0.307
Household Appliances
Automatic coffee maker 0.011 0.226
o

Blender 0.005 0.381

Broiler 0.001 0.156
ól

Can opener 0.019 0.290

Clothes dryer 0.017 0.389
Clothes washer 0.010 0.084
.S

Coffee maker ADC (Automatic Drip Coffee) 0.077 1.106

Curling iron 0.060 0.454
Deep fryer 0.034 0.740
Dishwasher 0.013 0.185
75

Disposer 0.010 1.087

Electric coffee maker 0.022 0.203
Electric knife 0.115 0.275
Electric toothbrush 0.110 0.548
-2

Fluorescent lamp 0.001 0.055

Fire extinguisher 0.069 0.160
Food processor 0.018 0.563
IV

Fondue 0.166 0.440

Freezer 0.023 0.138
Frypan 0.222 0.000
Hair setter 0.131 0.350
IC

Heating pad 0.027 0.222

Hot plates 0.076 0.072
Knife sharpener 0.066 0.500
Lawn mower 0.007 0.310
Microwave oven 0.018 0.337
Mixer 0.000 0.148
Power leaf blower (gas or electric) 0.013 0.315
Range 0.038 0.033
Range (built-in) 0.041 0.227
Refrigerator 0.012 0.297
Room AC 0.010 0.454
Shaver 0.000 0.234
 PRODUCT CATEGORY p-Value q-Value

Household Appliances (cont.)

Slow cooker 0.044 0.597
Steam iron 0.036 0.318
Styling dryer 0.078 0.253
Toaster 0.039 0.131
Trash compactor 0.075 0.292
Vacuum cleaner 0.021 0.209
Waffle iron 0.013 0.430
Water softener 0.018 0.297
Information Technology
8-bit microprocessor 0.008 0.585

o.
Mainframe computers (number of units installed) 0.059 0.384
Mainframe computers (units of computing
performance) 0.028 0.723

rn
Personal Computer (PC) 0.003 0.253
Static Random Access Memory (SRAM) chips 0.026 1.101
Supercomputer 0.071 0.175

te
Medical
CT scanner for head only 0.041 1.090
CT scanner for whole body 0.034 1.390

in
CT scanners (all types for hospitals with 50-99
beds) 0.040 0.461
CT scanners (all types for hospitals with >100
beds) 0.035 0.261
Mammography
Population using fluorinated water (community o
0.005 0.704
us
adoption) 0.265 0.335
Ultrasound imaging (adoption by hospitals) 0.003 0.506
Antihypertensive 0.045 0.000
Beta Blockers 0.002 0.503
Diuretic 0.011 0.066
o

Transportation
ól

Diesel cars in Europe 0.006 0.140

ABS (Antilock Braking) 0.003 0.241
Electronic fuel injection 0.003 0.625
.S

Other Products
Bed cover 0.006 0.151
Blanket 0.003 0.260
Boat trailer 0.009 0.376
75

Diaper 0.024 0.268

Drillbit 0.110 0.415
Milkpack (containers for milk) 0.001 0.396
Nylon cord 0.004 0.234
-2

Oxygen steel furnace (USA) 0.001 0.456

Plastic milk containers (1 gallon) 0.012 0.333
Plastic milk containers (half gallon) 0.011 0.301
IV

Retail scanner equipment (POS Scanners) 0.004 1.174

Structural wood panel (plywood, waferboard) 0.017 0.035
Styling mousse 0.203 0.986
IC

Toothbrush 0.083 0.130

Universal Product Code (UPC) 0.008 0.181
Services
Accelerated program (educational innovation) 0.003 0.913
ATM machines (adoption by banks) 0.008 0.197
Foreign language (educational innovation) 0.003 0.619
HoJo (Number of restaurants) 0.021 0.258
McDonalds (Number of restaurants) 0.018 0.538
Motel 0.011 0.338
Phone Banking 0.014 0.884
Solar energy (BTU generated) 0.060 0.033

Average (across all products) 0.035 0.390