Lyceum of the Philippines University  Objectively to reinforce good behaviors in an

Manila Campus organization by isolating four separate areas that needs

Muralla St, Intramuros, Manila, 1002 Metro Manila to be analyzed.
The Claro M. Recto Advanced Studies  Defined as a performance metric used in strategic
Second Trimester management to identify and improve various internal
S.Y. 2017-2018 functions of a business and their resulting external
outcomes. It is used to measure and provide feedback
Topic: PERFORMANCE EVALUATION & REPORTING to organizations.
Subject: Corporate Social Responsibility
Professor: Dr. Maria Ortiz
Date: March 3, 2018
Reporters: Jordan M. Cabaguing
Marilyn L. Tesorero

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Introduction
Literature stipulated that Hospitality and Tourism
industry makes countless decisions within the framework of their
work on the market, and each of these decisions ideally should MEASUREMENT AND EVALUATION OF PERFORMANCE
focus on ethics towards the three pillars, namely: Economic,  Global Reporting Initiative (GRI) the world’s most
Environment, and Social. comprehensive Sustainability Reporting Framework to
enable greater organizational transparency. The
In like manner, hospitality and tourism industry is greatly
Framework, including the Reporting Guidelines, sets out
viewed as a biggest contributor to economic stability and progress
the Principles and Indicators organizations can use to
of a particular country; as such, every nation is giving emphasis
measure and report their economic, environmental, and
on tourism and hospitality. However, as the industry grows it
social performance.
significantly affect on the environment, a reason that several
studies has been conducted to investigate the applicability of CSR
and the programs and projects that are suitable for the industry to  Environmental Management System (EMS) should be
implement for environmental sustainability. part of the integrated management system (quality,
environment and occupational health and safety
PERFORMANCE. It is defined as perceptively a dependent management)
determination based on what is being considered good or bad by  Environmental, Economical and Social corporate data
stakeholders, either internal or external. and information are being monitored, codified, registered
and aggregated into Key Performance Indicators
CATEGORIES OF PERFORMANCE (KPIs). This fact indirectly indicates that in the case of
such needs the organization is able to aggregate these
1. Quality of management data and incorporate it into the corporate sustainability
2. Quality of good and services or environmental report.
3. Capacity to innovate
4. Quality of marketing CASE STUDY
5. Ability to retain top talent Melia Hotel International implemented a strategy that
6. Community and environmental responsibility resulted in an increased return on capital from 6% to
7. Financial soundness 16%, and an improved operating cash flow of over $1
8. Value by long-term investment billion per year. This dramatic improvement in financial
9. Use of corporate assets results was achieved in just three years, and was aided
by a Balanced Score Card implementation to help focus
ASPECT OF PERFORMANCE and align the organization. In 1994, MHI began a BSC
project as a means to help communicate and implement
1. Language to express results a strategic organizational change.
2. Specifications of objects to which the result will apply 1. Increase volume and revenues of premium products;
3. Standardization for transferability between organizations and
or overtime 2. Reduce costs and improve value chain productivity.
4. Accuracy and control to permit evaluation. 3. Help control environmental damage and poverty
reduction in the community
SOCIAL ACCOUNTING. An inclusive field of accounting for
social and environmental events which arises as a result of, and References and Further Readings
are intimately tied to the economic actions of organizations. It is 1. Crowther,David & Aras, Guler (2008). Corporate Social Responsibility,
often presented in non-financial terms, and are like to be a e-book, downloaded from: www.bookboon.com, retreived February
24,2018.
combination of quantified non-financial information and 2. Chen, Y., Wang, W. & Chu, Y (2011).Case Study on the Business
descriptive non-quantified information. Performance of Hilton Hotel. International Business Research, vol. 4
no.2, accessed from www.ccsenet.com ,retreived February 26,2018
MEASURING PERFORMANCE USING SOCIAL ACCOUNTING 3. Lorec, Martin (2010). Corporate Social Responsibility in Hospitality
Industry. Master’s Thesis at Aalborg University.
4. Hrebicek,J.,Štencl, M., Trenz, O., Soukopova, J. (2015). Corporate
1. Consumer surplus Performance Evaluation and Reporting. Recent Advances in Applied &
2. Economic Rent Biomedical Informatics and Computational Engineering in Systems
3. Environmental Impact Applications, accessed from
:https://www.researchgate.net/publication/26221792 , retrieved February
4. Non- monetary values 26,2018
5. Martínez, Patricia& del Bosque, Ignacio Rodríguez (2013). Perspectives
THE BALANCED SCORE CARD and Practices of CSR in The Hospitality Industry: Analyzing a Case
Study. Tourismos: An International multidisciplinary journal of tourism
 Introduced by Dr. Robert Kaplan and Dr. David Norton volume 8, number 2, autumn 2013, pp. 1-19.
in 1992