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New 2018 MEDIA KIT

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ABOUT ADVERTISING EXAMPLES CONTACT

ABOUT

Metro Media Partners is the largest out-of-home media

provider in Fort Wayne, IN. From downtown to every
outlying area, our diverse portfolio includes hundreds
of static and moving displays, primarily located in high
traffic areas and at key touch points. We provide over 1
million daily impressions across the Fort Wayne market.
The scope and depth of our presence around the
community provides advertisers with the ability to
engage with both mass and targeted audiences at many
different locations throughout their daily travels.

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 ABOUT
Why Go Out-of-Home
Audience
OOH Media connects brands with their
audience while they're on the move and
provides the ability to target a message
where ever you choose within a market.
It allows brands to pinpoint accurately
who they need to reach, then reach them
consistently- up to 5 or more times each
day. Out of home allows you to target
consumers while they are making
purchasing decisions throughout their
day.
ADVERTISING
Location
Control where your message is seen
whether you are trying to target the
masses or a particular area. This allows
you to reach your audience and reach
them repeatedly. Target downtown,
hospitals, shopping centers, malls,
colleges, affluent neighborhoods, and
business districts.
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EXAMPLES CONTACT
Viewability
OOH is 100% viewable taking your
message and brand into the environment
where consumers spend 70% of their
time. It ensures your message is seen
and seen often.
 ADVERTISING EXAMPLES CONTACT

How Does It Work

Out of home Media helps build confidence in consumers, creates top of mind awareness, and
provides repeated exposures over the course of a consumers day or throughout their week.
Out of home is a low CPM with high ROI either as a stand -alone or part of a media mix.

My experience with Metro Media Partners has been extremely

valuable to my company. We added out of home to our marketing
for the first time this past year and with their direction, started a
re-brand process to bring all of our advertising full circle. Our
sales were up 20% for the year. I look forward to future growth
with Metro Media Partners and would recommend this company to
anyone...except my competitors! - Jared C Belyew, President

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 ABOUT ADVERTISING EXAMPLES CONTACT

Media Products and Services

Street Furniture Advertising
Take your brand and your advertising to the streets where consumers are spending on
average 70% of their time. Our products provide companies with low CPM and high ROI.
Metro Media Partners has made it their mission to improve communities with functional
and attractive street furniture that also allows businesses to promote their products or
services.
Curbside Billboards
Curbside Billboards are just inches from streets at eye level and are located on main roadways in the city
at consumer destinations and in residential areas. Curbside Billboards provide 24-hr visibility to vehicular
and pedestrian traffic at high circulation locations. They can be used for general market coverage for an
entire area, and in some cases Curbside Billboards can be hand-selected to target a specific demographic
or geographic area.

Bench Advertising
Bench advertising offers a wide canvas for ads to deliver street level impact throughout cities and
shopping centers. Located in high traffic areas, these eye level advertisements demand attention. This
low cost advertising is a great way to target different areas without needing a large budget.

Additional Media Products and Services

Transit Advertising in the FORT WAYNE market, mobile (Digital + Outdoor), Vehicle Wraps and Signage.

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 ABOUT ADVERTISING EXAMPLES CONTACT

By the Numbers
58% 45% 24%
Learned about a of People notice street of consumers say that out of
restaurant from Outdoor level advertisements home media is the most
Advertising. each month trustworthy advertising

Consumers time spent with out of home media increased to 66 minutes per day in 2017 Outdoor
advertising costs 80% less than TV & Newspaper, & about 50% less than radio. Consumers are 2X
more alert and likely to act when they see an ad out of home.

70%
of consumers time is spent
out of home yet 70% of
marketing budget is spent on
TV.
63%
of consumers rely on Outdoor
Advertising whey they travel to
direct them to attractions,
lodging, and restaurants.

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 ABOUT ADVERTISING EXAMPLES CONTACT

Dupont Road

Wallen

Cook

Washington Center St Joe Center Bench Shelter

Location Posters

Coliseum Blvd. Stellhorn

Trier

East State
West State

Lake
New Haven

Jefferson
U.S. 30/24
Creighton
Pontiac
Covington

Downtown

Jefferson Pointe

Paulding

Apple Glen Crossing

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ABOUT ADVERTISING EXAMPLES CONTACT

Examples

Street Furniture

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ABOUT ADVERTISING EXAMPLES CONTACT

Curbside
Examples Billboards
Eye level ADVERTISING that generates
1000’s of daily impressions
Proven EFFECTIVE
and ExtremelyAFFORDABLE

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 ABOUT ADVERTISING EXAMPLES CONTACT

C o n s ume r s sp e n d 70%
o f th e i r ti m e Ou t - o f - H o m e

Do you have a plan to

connect with your
customers during their
daily travels?

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ABOUT ADVERTISING EXAMPLES CONTACT

Bench Advertising

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 ABOUT ADVERTISING EXAMPLES CONTACT

C o n s u m e r s a r e 2 X mo r e a l e r t a n d
l i k e ly to ac t w h e n t h e y s e e an a d
out of home.

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 ABOUT ADVERTISING EXAMPLES CONTACT

Digital + Outdoor
Website
R e ta r g e t i ng

Users That Visit Your Site

After consumers visit your site,
we ‘tag’ their device and serve
them ads for your business for
up to 30 days as they continue
their online activities.

S e a r c h Ta r g e t i ng

People Searching For Your

Products Or Services
“Golf Courses Fort Wayne”
If they’re searching for your
services, we can serve them an ad.
Based on consumer behavior
we will serve them ads for your
business for up to 30 days as they
continue their online activities.
G e o f e nc i ng
Using the GPS of a mobile device, we place targeted ads on their
phones once that phone has entered a defined geographical location.
Ads are served to them on their mobile device for the next 30 days.
• Set up ads around your competitors (Conquesting)
• Set up ads around your current Metro Media Ads
• Target specific locations and demographics that best match your target consumers.

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ABOUT ADVERTISING EXAMPLES CONTACT

Contact
Please contact
Office
260.445.3450
info@metromediapartners.com
919 S. Harrison St. Suite 250
Fort Wayne, IN 46802

Get Started Today

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