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Ikea PR Lattjo Collection Fy16
Ikea PR Lattjo Collection Fy16
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INTRODUCING
LATTJO PLAY COLLECTION
This November, IKEA is launching a play collection
that inspires both young and old to play more
together – every day. With a wide range of games and toys,
spanning from active play via indoor and role play to
music, a recipe book for play and an app for playing
together even when apart there’s nothing stopping the
coming winter from being a really fun one. Welcome to
the colorful and inviting world of LATTJO!
LATTJO collection. Dart game $12.99 903.149.87 Insect hat $6.99 303.127.50
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The Stockholm-based illustrator duo Maja Sten and Before taking the visual ideas further by starting the
Tyra von Zweigbergk were part of the early design actual product design, the design team from IKEA met up
process and invented the world where all things LATTJO with American play researcher Dr. Stuart Brown who’s
origins: spent most of his life studying play and the effect it has
“It consists of three parallel worlds – the mysterious on all of us.
underground, the magic garden and a castle – inhabited “Plenty of play in childhood makes for happy, smart
by all kinds of fantastic creatures”, says Tyra. adults – and keeping it up can make us smarter at any
The characters, inspired by insects, roots and age”, says Stuart, who among other things is the founder
vegetation, pop up in different parts of the collection – of the National Institute for Play in the US (and who
like in the jigsaw puzzle that has pieces in three different works out of his office treehouse). MAJA STEN AND TYRA VON ZWEIGBERGK, ILLUSTRATORS.
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SIGGA HEIMIS,
DESIGNER
LATTJO tangram puzzle $6.99 603.022.31
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FOUR DIMENSIONS
OF LATTJO
The LATTJO collection makes it easier to get started
on playing together, regardless of what you fancy
doing. The toys range is divided into four parts –
there are toys that are perfect for active play,
outdoors as well as indoors, while others are
brilliant for making music, for game nights or for
role play.
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INDOOR
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INDOOR
THE GAME IS ON
You can never tell in advance whether it will be one of
those calm, quiet game nights or a thrilling duell all
the way to checkmate. (Or if someone in the party will
let a win go to their head, turning someone else into a
terribly bad loser.) Following the motto that practice makes
perfect the LATTJO collection contains lots of board
games that, apart from being great to gather around,
teach both young and old about winning some, losing
some. And if you’re tired of competition, there are jigsaw
puzzles to lay on your own or together.
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CHECKMATE
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LATTJO collection. Strike/target game $19.99 203.022.33 Dice, inflatable $14.99 503.022.36 LATTJO strike/target game $19.99 203.022.33
ACTIVE PLAY
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ACTIVE PLAY
PULL IT TOGETHER
Itchy legs and restless heads? Never mind if it’s pouring
down outside, the LATTJO toys work fine anyway.
Set up your own laser circuit between a couple of chairs
or start a fierce tug-of-war in the bedroom. As soon as
the sun comes out it’s a piece of cake to move the whole
thing outdoors.
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ON A ROLL
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ROLE PLAY
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ROLE PLAY
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BE A BAT-RAT
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LATTJO collection. Rat nose and tail $4.99 703.127.53 Paws $6.99/pair 103.127.46 LATTJO collection. Insect hat $6.99 303.127.50 Bat hat $6.99 503.116.60 Bat cape $12.99 603.116.50
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LATTJO collection. Queen arms $6.99/pair 103.116.43 Queen crinoline and skirt $19.99 003.116.34 Robot arms $7.99/pair 003.116.48 Paws $6.99/pair 103.127.46
MUSIC
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MUSIC
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A PLAY-TOGETHER-WHEN-
APART-APP
The LATTJO app is designed for playing together even
when you’re not in the same place.
“We wanted to find new ways of playing together and
were curious about how to allow for it from a distance.
The app is designed in a way that connects the digital
world with the physical, a prolonging of the collection
of products, where you create something together
regardless of where you are”, says Nils Larsson, creative
leader for the LATTJO app.
Since developing digital products is new territory, IKEA
teamed up with the Stockholm-based design agency
Acne early on in the process.
“This collaboration is a first step in creating innovative
products that engages families and friends to interact
with each other. It’s a unique opportunity for Acne to
combine our creative talent with IKEA’s incredible know-
how”, says Johan Holmgren, Creative Director Acne.
Washing-up liquid
Syrup
INGREDIENTS: Soapy water. A blower. BUBBLE FUN
WHERE: Outdoors or in the bathroom. > Blow bubbles in different temperatures and
Water
Glycerine
weathers. Moisture is good, and blowing
Icing sugar
Straw
TIP! nose in a minute?
> Washing-up liquids can vary a lot. Keep
trying and find the best combination of
water and washing-up liquid.
> The soapy water will be even better if you BLOWERS
For normal-sized bubbles you can use a straw or some
leave it covered at room temperature for other kind of tube. You can also make a loop of any size
a few hours before use. using, say, a pipe cleaner, a twig or some steel wire.
> Rainwater contains no chalk so it works
Take some time to
better than tap water.
really study the
> Don’t blow bubbles indoors if you have
bubbles. They contain
sensitive furniture or other stuff you want
all the colours of the
to look after. Bursting bubbles can make
Straw blower
rainbow and are
things wet and leave marks.
beautiful in the right
> Blow bubbles in the shade – direct sunlight
light!
can burst them.
Wire blower
HIDE AND SEEK 62-63
VARIATIONS
Hide and seek in the dark – turn the lights
off or wait till the sun goes down.
Sardines – only one person hides. As
each person finds them, they have to get
in the hiding place with them.
Hide and seek with a home base – choose
a home base, such as a tree. When the
seeker finds a hider, they both run back to
INGREDIENTS: Hiding places. Speed. Good the home base to see who gets there first.
observation.
WHAT TO DO:
One of you is the seeker. Close your eyes
and count to 100 while the others run
and hide. The first person to be found
gets to be seeker the next time.
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LATTJO collection. Bat hat $6.99 503.116.60 Paws $6.99/pair 103.127.46 Wig $7.99/ea 503.127.54 Puzzle, globe $7.99/ea 503.085.54
Tambourines $9.99/2pk 903.102.58 Tongue drum $9.99/ea 503.102.60 Eagle mask $6.99 303.116.37
LATTJO collection. Numbered bands $2.99/10pk 503.022.22 LATTJO throwing game $14.99 903.013.29 LATTJO collection. Insect hat $6.99 303.127.50 Bat hat $6.99 503.116.60
Ball $3.99 403.022.32 Bat cape $12.99 603.116.50 Paws $6.99/pair 103.127.46
LATTJO family games $12.99 LATTJO dart game $12.99 LATTJO yoyo $3.99/ea LATTJO cones $9.99/4pk Recommended LATTJO elastic ribbon $2.99/ea
WARNING: CHOKING HAZARD - small Recommended for ages 6 years and older. WARNING! Not suitable for children under for ages 6 years and older. Folds flat; WARNING! Not suitable for children under
parts. Not for children under 3 years of Includes: one dartboard (Ø23⅝") and 36 months due to long cord strangulation space-saving when not in use. Tip! Place 36 months due to long cord strangulation
age. Recommended for children 6 years nine balls (Ø2"). 100% polyester and hazard. Recommended for children 6 years a water-filled plastic bottle inside the cone hazard. Recommended for ages from
and older. Includes: three double game 100% polypropylene. Imported. 903.149.87 and older. Develops your child’s concen- to make it stand steady. 100% polyester 6 years. Polyester/rubber. Imported.
boards - for backgammon, checker/chess, tration skills and hand-eye coordination. and 100% polyproylene. Imported. L79". Assorted colors 803.022.30
Halma, Ludo, Nine Men’s Morris and solitaire Painted and clear lacquered solid birch. Ø3". W14½×H20¾". 903.022.39
(12¼×12¼"), five dice and 128 game pieces. Assorted colors 303.102.56
100% recycled solid paper board and
plastic. 103.013.28
CONTACT
November 2015