Case Study

AGENDA
• A Brief Story
• Values, Vision, Mission, 3B’s
• Five Forces Analysis
• KSF
• Strategic Group Map
• Operational Excellence
• Serving the Customers
• Serving the Employees
• Serving the Franchises
• Serving the Country
• Leadership
• Globalization
• Let’s Discuss
 A BRIEF STORY

Jollibee’s story timeline

 VALUES
• Always customer first
• Excellence through teamwork
• Spirit of family and fun
• Frugality
• Honesty and Integrity
• Humility to listen and learn
 MISSION

“ We bring great taste and

happiness to everyone.”
VISION
 3Bs

The three ‘B’s ensure the attainment of the vision:

• Boost the standards of the fast-food industry
• Build brand satisfaction
• Broaden our reach to customers
 FIVE FORCES ANALYSIS
Barrier Strength Result
Economic Of Scale High Low
Learning Curve Effect Medium Medium
Product Medium Medium
Differentiation
Brand Identification High Low
is Capital Requirements Medium Medium

Medium Switching Costs

Control of
Medium
Low
Medium
High
Distribution Channels
Proprietary Low High
Knowledge
Control Of Access to Low High
Raw Materials
 FIVE FORCES ANALYSIS CONT.
Bargaining • Buyers purchase the item in small quantities.
• Seller’s brand reputation is important to a buyer.
Power of • A particular seller’s product delivers quality that is
Buyers important to buyer

is
• Switching costs are not high (Medium)
• Quantity and quality of information are available to
buyer improves
• Buyer have the ability to postpone purchase until later
• Integrate backward threat (Medium)
 FIVE FORCES ANALYSIS CONT.

Bargaining o Item is readily available from

many suppliers
Power of o Switching cost is low
Suppliers o There is a surge in the availability
of supplies
is o High volume purchases are
important to seller
o Integrated Backward threat

o And many more…

 FIVE FORCES ANALYSIS CONT.
• Concentration of competitors is high
Rivalry • One or two rivals have powerful
strategies
among
Competing • Fixed Costs are
medium
Sellers • Fixed Costs are
medium
• Switching costs are
is medium
• Industry growth rate is
high
• Product differentiation
is high
 FIVE FORCES ANALYSIS CONT.
Threat of
Substitute With so many firms in the quick
Products service/burger industry, low
is switching costs, similar products,
and healthier options, the threat
of substitutes is very high.
 KSF
• Quality Control Know-how
• High Labor Productivity
• Breadth of product line and product selection (Menu)
• A well-known brand
• Courteous, Personalized customer service
• Clever Advertising
• National and International Distribution capabilities
• Short-delivery time
• Supply-chain management
• Overall low-cost
• Convenient Locations
 STRATEGIC GROUP MAP
Price/ Localized

Mc Donalds
Price

Burger King, Wendy's, …

Others

Localized
 OPERATIONAL EXCELLENCE
• Two Commissaries
– Pasig City
– Mandaue City
• Out sourcing IT support activities
• Adhering to “FSC” Standards:
“Every Food (F) item served to the public must meet the
company’s excellence standards or it will not be served at
all.”

“The Service (S) must be fast and courteous”

“Cleanliness (C ), from sidewalk to kitchen, From Uniforms to

utensils, must be maintained all times.”
 SERVING THE CUSTOMERS

• Importance of Serving the Customers

• Advertising

• Jollibee and Children

• CRM
 SERVING THE EMPLOYEES

• Extensive training programs

• Superior “Family-like” atmosphere

• Highest compensation and benefits packages

 SERVING THE FRANCHISES

• Special attention to the Franchises selection

• Supporting new Franchises

• “Family-like” treatment
 SERVING THE COUNTRY

• Supporting Social Causes

• Toy and book collection drive

• Housing Project

• Helping Environment
 LEADERSHIP

• Tony involved himself to the fullest extent

• Perfect Communication

• Continuous Learning philosophy

• Appointing professionals

“Management of the year 2003”

award by MAP
 GLOBALIZATION
• Where are the Filipinos?

• Not limiting the market to Filipinos

• Entering into the USA and the challenges

• Acquiring Tokyo Teriyaki House (TTH)

 LET’s DISCUSS

• What are the core competencies?

• What are the competitive advantages?

• Why they haven’t entered into India?