BSMH 3063 SULIT | CONFIDENTIAL PEPERIKSAAN AKHIR SEMESTER KEDUA SESI 2015/2016 FINAL EXAMINATION SECOND SEMESTER 2015/2016 SESSION KOD / NAMA KURSUS : BSMH 3063 / PENGURUSAN PERUBAHAN COURSE CODE/NAME— : 1 CHANGE MANAGEMENT TARIKH / DATE (HARI / DAY) : 18 JUN 2016 (SABTU / SATURDAY) MASA / TIME 09:00 PAGI - 11:30 PAGI (2% JAM / HOURS) TEMPAT / VENUE : DMS |ARAHAN: 1. Kertas peperiksaan ini mengandungi EMPAT (4) SOALAN dalam LIMA (5) halaman bercetak tidak termasuk kult hadapan. 2. Anda dikehendaki menjawab SEMUA di dalam buku jawapan yang disediakan. 3. Calon TIDAK DIBENARKAN membawa keluar kertas soalan dan buku jawapan dari Dewan Peperiksaan 4, Calon adalah tertakiuk di bawah TATACARA PERATURAN KECURANGAN AKADEMIK, UUM. INSTRUCTIONS: 1. This examination paper contains FOUR (4) QUESTIONS in FIVE (5) printed pages excluding the cover page. 2, You have te answer ALL questions in the answer booklet provided. 3. Candidates are NOT ALLOWED to take both exam question and answer booklet out of the Exam Hall, 4, Candidates are bound by the UUM's RULES AND PROCEDURES ON ACADEMIC FRAUD. No. MATRIK: | MATRIC No: ‘Gangan parkataan Tin word) (dengan sombor Tin Rumber) No. KAD PENGENALAN: |__| ie IDENTIFICATION CARD No. a PENSYARAH: LECTURER: = KUMPULAN: No. MEJA: | GROUP: TABLE No. JANGAN BUKA KERTAS PEPERIKSAAN INI SEHINGGA DIBERI ARAHAN DO NOT OPEN THIS EXAMINATION PAPER UNTIL INSTRUCTED SULIT / CONFIDENTIALBSMH 3063/ PENGURUSAN PERUBAHAN ( CHANGE MANAGEMENT ) ‘NO. MATRIK : SOALAN SATU / QUESTION ONE (25 MARKAH / MARKS) a) Huraikan mana-mana DUA (2) kelebihan menggunakan model perubahan dalam melaksanakan perubahan dalam organisasi. Elaborate any TWO (2) advantages of applying change model in implementing change within an organization. (4 markah / marks) b) Jelaskan perbezaan antara perubahan pembangunan dan perubahan transformasi. Explain the difference between developmental and transformational change. (5 markah | marks) °) Terangkan proses membuat keputusan perubahan mengikut Model Proses Keputusan Perubahan oleh Rogers (1995). Explain the process of making change decision based on the Model of Change Decision Process by Rogers (1995). (10 markah / marks) 4) ‘Senaraikan ENAM (6) elemen utama dalam kerangka PESTEL. List SIX (6) main elements of PESTEL framework. (6 markah / marks) SOALAN DUA/ QUESTION TWO (25 MARKAH / MARKS) ReNew Life ialah sebuah syarikat pengeluar makanan kesihatan. Sebagai respons kepada peningkatan dalam kos pengeluaran dan persaingan, Ketua Pegawai Eksekulif yang baru dilantik, Encik Tahar Rahim merancang untuk menaik taraf kemudahan pengeluaran dengan memasang teknologi baharu yang boleh meningkatkan produktiviti serta kualiti produk keluaran syarikat. Syarikat juga bimbang tentang kemelesatan ekonomi global yang mungkin menjejaskan keuntungannya. Sebuah syarikat pesaing tempatan telah berjaya menggunaken. teknologi tersebut dan mendapat kedudukan yang lebih baik dalam pasaran. Walau bagaimanapun, kos memasang teknologi baharu adalah sangat tinggi. Pekerja-pekerja di ReNew Life juga menentang teknologi baharu tersebut. Pekerja percaya bahawa mereka akan kehilangan peluang untuk membuat kerja lebih masa kerana teknologi baharu tersebut dapat meningkatkan produktiviti syatikat. Mereka juga takut bahawa mereka akhimya akan kehilangan pekerjaan mereka.BSMH 3063/ PENGURUSAN PERUBAHAN ( CHANGE MANAGEMENT ) NO. MATRIK : ReNew Life is a manufacturing company focusing on producing nutritional food. In response to the increase in the production costs and competition, the newly appointed CEO, Mr. Tahar Rahim planned to upgrade the production facility by installing a new technology that could improve the productivity as well as the quality of the company's products. The company was also worried about the global economic downturn that might affect its profitability. A local competitor company that had already used the new technology had shown success in gaining better position in the marketplace. However, the cost of installing the new technology was very high. The employees of ReNew Life were also against this new technology. Workers believed that they would lose the opportunity to earn overtime as the new technology could improve the company's productivity. They were also afraid that they might eventually lose their jobs. a) _Jelaskan jenis perubahan yang dialami oleh ReNew Life. Explain the type of change experienced by ReNew Life. (3 markah / marks) b) —Kenal pasti DUA (2) tekanan luaran dan DUA (2) tekanan dalaman yang mendorong ReNew Life melaksanakan perubahan. Identify TWO (2) external pressures and TWO (2) internal pressures that drive ReNew Life fo implement the change. (8 markah | marks) ©) Lakarkan diagram force field yang terdiri dari kuasa mendesak dan kuasa menentang yang mungkin mempengaruhi ReNew Life. Nilaikan setiap kuasa mendesak dan kuasa menentang dengan memberikan wajaran yang sesuai bagi setiap kuasa tersebut bermula dengan 1=lemah, 2=sederhana, dan 3=kuat. Berdasarkan pengiraan anda, adakah wajar syarikat meneruskan rancangannya untuk melaksanakan perubahan? Berikan justifikasi anda. Draw a force field diagram encompassing the driving and the restraining forces that may affect the implementation of the intended change at ReNew Life. Assess the driving and the restraining forces by assigning appropriate weight to each of the forces ranging from 1=weak, 2=medium, and 3=strong. Based on your calculation, should the company proceed with the intended change? Justify your answer. (10 markah/marks) d) Cadangkan SATU (1) tindakan yang boleh diambil oleh ReNew Life dalam mengurus tentangan terhadap perubahan. Suggest ONE (1) action to be taken by ReNew Life in managing resistance to change. (4 markah / marks)