Company Profile

Kotak Securities Limited

Kotak Securities Ltd. a subsidiary of Kotak Mahindra Bank Limited is one of India’s largest
private brokerage and distribution house, set up in 1994 by Mr Uday Kotak. It has equity
participation from Goldman Sachs L.I.P. (25%).

Kotak Securities is a corporate member of both Bombay Stock Exchange and the National
Stock Exchange. Its operations include stock broking, distribution of various Investment
products- including private and secondary placement of debt and equity, mutual funds, fixed
deposits and the like. Currently Kotak Securities is one of the largest broking houses in India
with office in more than fifteen cities. In India as well as a presence in U.S, Europe and the
Middle East.

The core strengths of the company is the expertise in equity research and a wide retail
distribution network. We have an outstanding research division involved in macro-economic
studies, industry and company specific equity research, with analyst specializing in particular
economic sector and large cap stocks.

In august 2000, Kotak Securities launched Kotakstreet.com, its e-broking service for retail
investors on the net and currently has over 200000 registered users.

Kotak Securities Limited is one of the larger players in distribution of IPOs. It was ranked
number one in 2003-2004 as book running lead manager in public equity offerings by PRIME
database. It has also won the best equity house award from Finance Asia- April 2004.

The company has a full-fledged research division involved in macro-economic studies,

sectoral research and company specific equity research combined with

a strong and well networked sale force which deliver current and up-to-date market
information and news.

History of company

The Kotak Mahindra group was born in 1985 as kotak Capital Management Finance Limited.
This company was promoted by Uday Kotak, Sidney A. A. Pinto and Kotak and company.
Industrialists Harish Mahindra and Mahindra took a stake in 1986, and that’s when the
company changed its name to Kotak Mahindra Finance Limited.

It has been a steady and confident journey leading to growth and success. The milestones of
the group growth story are listed below year wise:

1986: Kotak Mahindra Finance Ltd started the activity of Bill Discounting

1987: Kotak Mahindra Finance Ltd entered the Lease and Hire Purchase market

1990: The Auto Finance division was started

1991: The Investment Banking Division was started. Took over FICOM, one of India's
largest financial retail marketing networks

1992: Entered the Funds Syndication sector

1995: Brokerage and Distribution businesses incorporated into a separate company -

Securities. Investment banking division incorporated into a separate company - Kotak
Mahindra Capital Company

1996: The Auto Finance Business is hived off into a separate company - Kotak Mahindra
Prime Limited (formerly known as Kotak Mahindra Primus Limited). Kotak Mahindra takes
a significant stake in Ford Credit Kotak Mahindra Limited, for financing Ford vehicles. The
launch of Matrix Information Services Limited marks the Group's entry into information
distribution.

1998: Entered the mutual fund market with the launch of Kotak Mahindra Asset Management
Company.

2000: Kotak Mahindra tied up with Old Mutual plc. For the Life Insurance business. Kotak
Securities launched its on-line broking site. Commencement of private equity activity through
setting up of Kotak Mahindra Venture Capital Fund.

2001: Matrix sold to Friday Corporation. Launched Insurance Services. Kotak Securities Ltd.
was incorporated

2003: Kotak Mahindra Finance Ltd. converted into a commercial bank - the first Indian
company to do so.

2004: Launched India Growth Fund, a private equity fund.

2005: Kotak Group realigned joint venture in Ford Credit; their stake in Kotak Mahindra
Prime was bought out (formerly known as Kotak Mahindra Primus Ltd) and Kotak group’s
stake in Ford credit Kotak Mahindra was sold. Launched a real estate fund.

2006: Bought the 25% stake held by Goldman Sachs in Kotak Mahindra Capital Company
and Kotak Securities.

2008: Launched a Pension Fund under the New Pension System.

2009: Kotak Mahindra Bank Ltd. opened a representative office in Dubai Entered
Ahmadabad Commodity Exchange as anchor investor.

2010: Ahmadabad Derivatives and Commodities Exchange, a Kotak anchored enterprise,

became operational as a national commodity exchange

Board of Directors of Kotak Securities Ltd

Chairman: Mr. Uday Kotak.
Managing Director: Mr. Narayan
S.A. Directors: Mr. C. Jayaram, Mrs. Falguni Nayar. Mr. Vikram Sud.
Executive Director & Chief operating Officer: Mr. D. Kannan

KOTAK GROUP PRODUCTS AND SERVICES:

 Bank
 Life Insurance
 Mutual Fund
 Car Finance
 Securities
 Institutional Equities Investment Banking
 Kotak Mahindra International
 Kotak Private Equity
 Kotak Realty Fund

What kotak Securities offer

Once you invest with Kotak Securities you can enjoy Access to a wide range of products and
services to help you make a most of your investment.

 Easy Equity: Want your capital to appreciate fast? Invest in Easy Equity.
 Easy IPO: Invest early for greater returns.
 Easy Mutual fund: looking to diversify your risk? Invest in easy Mutual Fund.
 Fixed Deposit and Bonds: Corporate fixed deposits.

Awards and accolades

Kotak Securities has been awarded as:

 Best Broker in India, Finance Asia Country Awards for Achievement 2014.
 Broker of the Year in India in The Asian Banker Financial Markets Awards 2014.
 Awarded Top Performer in New Accounts Opening (Non-Bank Category-2nd
position) at Star Performer by NSDL.
 Awarded My FM- Stars of the Industry Award for Excellence in Online Demat.
 Awarded for Smart Order Routing by Banking Frontiers at FINNOVITI 2015.
 Best Research as Research Showcase Partner at Research Bytes IC Awards 2014.

Products and services offered by KOTAK Securities

Numerous number of products are offered by the company and those are as follows:

 Offline account

Offline account can be accessed by the client in mainly 2 ways:

Telephonically through calling dealer

ODIN , a standard software which is available with every stock broker and the transactions
are settled in the office .

 Online account

The company offers online account facility to their clients in the following ways:

o Kotak Stock Traders App

o KEAT Pro X
o Trade smart terminal

 KMIL: Kotak Mahindra Investment ltd.

Kotak Mahindra Investments Limited (KMIL) is a 100% subsidiary of Kotak Mahindra Bank
Ltd. The Company is into primary businesses of Financing against securities, Lending to Real
Estate Sector, Corporate & other structured Finance and Strategic Investments.

Services offered by the company are:

 Good till cancelled (GTC): When there is an assumption that the price of a scrip will
rise or fall, so the investor in the intent of the assumption places the order for the
purchase on target price and if in the course of intra-day, the scrip price reaches the
target price the order is intimated to the investor, it is upon the investor whether to
execute it or not.
 Auto invest: Kotak Securities’ Auto Invest is India’s first SIP in equities. Through this
service, you put your money in stocks and MFs of your choice at fixed intervals over
a stipulated period of time. You can thus invest regularly on a daily, weekly,
fortnightly or monthly basis.
At Kotak Securities, you also have the option to fix either the investment quantity or
amount. This means, you get to choose to buy either a fixed number of stocks or
invest a fixed amount.
 Stock Lending & Borrowing Mechanism (SLBM): It is a system in which a trader can
borrow shares that they do not already own or can lend the stocks that they own. An
SLB transaction has a rate of interest and a fixed tenure.
 Super multiple: Kotak Securities has launched Super Multiple a service that offers
you up to 50 Times exposures on selected Scrips. For e.g., if you have a margin of Rs.
1,00,000/-, you will get up to 50 times exposure on your Super Multiple orders, i.e.
Rs. 50,00,000/-. Super Multiple orders can be used for cash and future trades.
Benefits of Super Multiple
o You get a higher multiple on specified scrips.
o Using Super Multiple, you can achieve volume slabs faster and save on
brokerages.
o You can capitialize on market opportunities using higher exposure.
o It helps to limit your loss through a Stop Loss Order.
o You need not worry about closing your open positions, as the same would be
squared-off automatically, if not squared off by you.
 All Super Multiple orders are "auto-square off" orders with a Stop Loss Price which
you can define. If you do not square off this order, or the stop loss price is not
achieved, your position will be automatically squared off as a market order at 3.10
P.M.
 Trade Smart: At Kotak Securities, we take your trading experience seriously. We
understand you need to be on top of the market every moment of the day. Considering
the whopping amount of information that comes out of the stock markets, it may be
difficult to do so.
Trade Smart Store offers you different applications, which you can use to monitor
trends for the stocks in your portfolio, derive insights about the overall market or even
understand the derivatives market.
In the store, you will find three key services. Those are:
o Trade smart derivatives
o Trade smart insight
o Trade smart trends
 KEAT Pro X: KEAT Pro X is a free, simple and high-speed online trading software
that gives you control over your stock portfolio, allows you to track the markets live
as well as buy and sell securities online in real time. KEAT Pro X deals with online
trading on the BSE, NSE and NSE currency markets.

WHY KEAT PROX?

o Highly integrated
o Easy to customize
o Complete portfolio control
Key Features
o Up-to-date Account Information
Keep tabs on how your portfolio performs on a minute by minute
basis, get updates on transactions made, view positions and know
exactly how much profit or loss you’ve made.
o Stock Recommendations
Our research analysts work full time to give you live inputs on
which stocks to buy or sell. Now you can make your moves armed
with the best research in the market using the stock trading software.
o Live-streaming Stock Market data
Watch the BSE, NSE & NSE currency markets come to life on
KEAT Pro X with live stock quotes, Market lots, data on top gainers
or losers, updates on the indices (Sensex, Nifty), most active scrips
and more.
o Watchlists
Create personalized watchlists and track in real time, certain stocks
of your choice. You can create multiple watchlists and each
watchlist may contain up to 100 scrips each. You can even combine
scripts from the BSE, NSE and the currency market in a single
watchlist. Watchlists that you create in KEAT Pro X will be
available on your account online on www.kotaksecurities.com and
on the Mobile Stock Trader app.
o Charting Tools
Make graphs and charts tracking the past and future projected
performance of your favourite scrips using the unique charting tools
on our share market software.
 o High speed
With the high speeds that KEAT Pro X offers, you will never miss a
single change in the prices of your favourite stocks. High speed
stock market trading ensures that you don’t lose out while making
transactions in the quick changing world of the stock market.
 Kotak Stock Trader App: kotak stock trader app is mobile application for android and apple
users, who want to access their investment through mobile phone. it offers the following:
o Trade online
o Track your portfolio in real time.
o Get live streaming stock market data
o Create Watchlists
o Transfer Funds
o Check Margin
o Enjoy multi-level security for your data
o New version notifications