Professional Documents
Culture Documents
Media PR Book
Media PR Book
Media PR Book
Media/PR Book
Green Local Schools
Kaitlyn King
2018
“Learning, Sharing, Caring Together”
Mission:
Our mission is to create an environment for Green Local Schools that will provide students the
opportunity to succeed in their unique life endeavors while preparing them for an advanced
education, all within a safe, firm and family friendly environment.
Strategies:
Success of our mission will be obtained through employing a six-point strategy method as
follows while creating and sustaining a culture of teamwork.
• Learning will always remain at the center of our mission. We will provide all
stakeholders opportunities for academic, physical, social, and emotional growth.
• Partnerships will be established with corporations, universities and families that advance
the goals and objectives for all participants in order to advance our mission.
• Operational oversight will be carried out focusing on fiscal responsibility, efficiency and
safety as priorities.
• Create a technology-rich learning environment for students with the use of advanced
technical tools and resources such as iPads, Chromebooks, robotics and programming.
• Create a family atmosphere for students, teachers, staff and parents that rewards and
recognizes individual and group efforts.
• Communicate, Communicate, Communicate!
Values:
We promise to care for all children as if they were our own, to treat everyone as we wish to be
treated and to never deny an education to any child. Ever. Those promises, expressed through the
idea that the best educational service is family centered, are what guide us, motivate us, inspire
us and differentiate the remarkable quality of our educational care here at Green Local School
District.
Important Contacts
(include name, number, email, address, social media sites)
Canton Repository
Phone: (330) 580-8375
Address: 500 Market Ave. S, Canton, OH 44702
Website: http://www.cantonrep.com/
Policies
and
Procedures
for
Responding
to
News
Media
Inquiries
1. The
principal
or
designated
person,
for
each
building
should
be
the
only
person
of
contact
by
the
media.
2. The
principal/designated
person
should
collect
information
from
the
media
outlet
such
as
who
they
are,
why
they
are
calling,
what
they
want
to
know,
and
where
they
are
calling
from.
3. The
principal/designated
person
shall
speak
with
the
Director
of
Communications
and
Community
Relations,
to
prepare
and
collect
information
on
the
topic,
before
making
a
statement
to
any
media
outlet.
4. The
principal
should
only
answer
questions
that
pertain
to
their
building.
If
questions
arise
about
the
other
buildings
within
the
district,
or
the
district
as
a
whole,
the
administrators
should
direct
the
caller
to
the
Director
of
Communications
and
Community
Relations
for
further
information.
5. Regarding
a
crisis
situation,
principals
should
speak
with
reporters
directly.
The
principal
should
be
prepared
to
answer
who,
what,
where,
when,
why,
and
how
about
the
crisis.
Answers
should
be
direct
and
concise
to
ensure
exact
understanding
by
the
public.
Policies
and
Procedures
for
Responding
to
Internal
Constituents
(students,
faculty,
staff)
In the case of a crisis situation, all internal adult constituents will be contacted through an
email, written and sent by the administrator. This email should include all information regarding
who, what, where, when, why, and how questions that is available at the time. The email should
also include information on how to handle immediately handle the given situation.
In conjunction to the email sent to all faculty and staff, a memo using the app, Remind
101, will also be sent out including the same pieces of information.
The PA system used throughout the school should be used to address crisis and
informational news during school hours. This can be used to signal teachers to check their email
or phone app.
Students, at the elementary level, should be notified of the situation by their teacher once
they have educated themselves on the current situation.
Policies
and
Procedures
for
Responding
to
External
Constituents
(Parents,
Local
Community,
Partner
Schools)
Parents should be notified of all information through monthly newsletters that will be
sent home in paper and email format. In the case of an emergency, an additional letter/email
should be sent to parents on the day of the event.
In addition to newsletters, parents will be notified through the all call system of any
important information occurring at their child’s school. In the case of an emergency, a brief all
call should be sent out addressing the severity of the incident. This call should not include
specific details, as those will be released in a future press conference, after collecting data and
facts.
Partner schools, such as different grade level buildings throughout the district and other
school organizations throughout the community, as well as the local community should be
notified, immediately, through email, by the administrator, or through verbal communication, if
the incident contains potential harm to them.
Given that it is now 5 hours past the time of the incident, the administrator has likely already
notified the family of the child, called for additional support for safety of other students and
evacuated the building. At this time, the administrator should follow up with the following
procedures:
1. Gain permission from the student’s family to address the situation to the public.
2. Meet with the building safety/crisis team. Write a script for secretaries, staff and
student announcement, parent letter, contact crisis counselors, and designate rooms for
counseling.
3. Reach out to the media to speak out to the public, verbally, about the recent crisis.
Only present general information and never state the student or families name.
4. Set up a staff meeting as soon as possible to discuss how conversations will be handled
if the topic comes up during school.
5. Reach out to other schools within the community or close by that may have students
with siblings in the school. Address these schools of the situation.
6. Provide families of students with support, during school hours and outside services.