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  • Eco Label

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    Setyorini Safitri
    18 views1 page
    The document outlines strategies and tactics for a consumer education campaign focused on responsible purchasing. It includes creating educational content for various digital platforms and social media, producing videos, articles and memes to raise awareness, and partnering with retailers and producers to provide consumer education and promote certified sustainable products through joint events and in-store promotions. The overall goal is to encourage consumers to "buy well" and demand more sustainable options through social media engagement and putting the issue on the public agenda.

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    Eco Label

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    The document outlines strategies and tactics for a consumer education campaign focused on responsible purchasing. It includes creating educational content for various digital platforms and social media, producing videos, articles and memes to raise awareness, and partnering with retailers and producers to provide consumer education and promote certified sustainable products through joint events and in-store promotions. The overall goal is to encourage consumers to "buy well" and demand more sustainable options through social media engagement and putting the issue on the public agenda.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    18 views1 page

    Eco Label

    Uploaded by

    Setyorini Safitri
    The document outlines strategies and tactics for a consumer education campaign focused on responsible purchasing. It includes creating educational content for various digital platforms and social media, producing videos, articles and memes to raise awareness, and partnering with retailers and producers to provide consumer education and promote certified sustainable products through joint events and in-store promotions. The overall goal is to encourage consumers to "buy well" and demand more sustainable options through social media engagement and putting the issue on the public agenda.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    video clip

    theme song:
    Mulailah Dari Mother's Choice
    Diri Sendiri
    animasi

    TPS
    Musim Mas J.Co
    edutainment

    social media RSPO 'members' the Body Shop


    Beli Yang Baik TUK
    Fish 'n Blues
    EH crowd funding:
    GFTN 'members' support for
    website responsible seafood
    Fishing Village game
    production by Jaring
    Panda Lestari
    Nusantara
    memes digital platform ICAS/AKIK
    mobile partners
    Beli Yang Baik application
    change.org
    tools
    eco-quotes
    tips consumer guides pledge: be a responsible consumer - beli yang baik
    free slots for be a criticism consumer - demand for explanation
    talkshows ecolabel action - demand for better products
    timber FSC
    comparation ads
    create social control, pulp&paper
    put it on public agenda
    media trip to RSPO
    member facilities
    (media engagement) strategy
    komoditi & label
    ad lips
    facts & figures energy efficiency

    Energy Star (?)


    self reflection,
    organic
    let the customer have it
    articles store promotion
    (off air activity)
    (consumer palm oil
    education Organic
    program)
    seafood

    consumer RSPO
    joint event with
    producers education finance institutions
    center retailers
    (Panda MSC/ASC
    Shop)

    SIGAPTARU (?)

    palm oil report


    nov 2015

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