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  • DM Project Proposal

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    kenprakash
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    The document is a project proposal from a digital marketing group for a hair salon called Jawed Habib Salon in Ranchi, India. Their objectives are to design an efficient and cost-effective digital marketing campaign to increase customer engagement and generate more sales. Currently, the salon has a significant Facebook presence with over 5,900 likes and 6,000 followers, as well as an online presence on Just Dial and Google Maps. Their plan of action includes developing high-quality Facebook content, expanding to other channels like Twitter, setting up search engine marketing, using Facebook analytics, and launching contests and offers on Facebook to track performance.

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    A sample of digital marketing project proposal

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    The document is a project proposal from a digital marketing group for a hair salon called Jawed Habib Salon in Ranchi, India. Their objectives are to design an efficient and cost-effective digital marketing campaign to increase customer engagement and generate more sales. Currently, the salon has a significant Facebook presence with over 5,900 likes and 6,000 followers, as well as an online presence on Just Dial and Google Maps. Their plan of action includes developing high-quality Facebook content, expanding to other channels like Twitter, setting up search engine marketing, using Facebook analytics, and launching contests and offers on Facebook to track performance.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    4 views1 page

    DM Project Proposal

    Uploaded by

    kenprakash
    The document is a project proposal from a digital marketing group for a hair salon called Jawed Habib Salon in Ranchi, India. Their objectives are to design an efficient and cost-effective digital marketing campaign to increase customer engagement and generate more sales. Currently, the salon has a significant Facebook presence with over 5,900 likes and 6,000 followers, as well as an online presence on Just Dial and Google Maps. Their plan of action includes developing high-quality Facebook content, expanding to other channels like Twitter, setting up search engine marketing, using Facebook analytics, and launching contests and offers on Facebook to track performance.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    Group Members-

    Digital Marketing 2017-19


    Section B, Group 06

    PROJECT PROPOSAL
    Selected Partner:
    Jawed Habib Salon, Church Complex, Ranchi

    Objective :

    • Design an efficient and cost-effective digital marketing campaign for the partner
    • Increase customer engagement and generate more sales using Digital Marketing
    techniques

    Current Scenario:
    The salon currently has a significant presence on Facebook , with the page having
    5900+ likes and 6000+ followers. Apart from Facebook, the partner also advertises online at
    Just Dial and features on Google maps with positive review rating.

    Plan of action:

    • Support in development of high quality and relevant content to be shared with


    followers of FB page will be the first priority keeping in mind the high number of
    followers
    • Enhancing reach of content by engaging in alternative marketing channels like
    twitter, purple.com
    • Setting up Search Engine Marketing to increase brand awareness and generate more
    leads
    • Using Facebook analytics to generate consumer insights
    • Launching contests/ offers on FB by providing coupons and tracking the performance
    of digital marketing initiatives

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