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Cognitive Diversity - Maarten Schafer - CoolBrands People
Cognitive Diversity - Maarten Schafer - CoolBrands People
Although I’m a
white male, D&I it doesn’t always has to do with skin colour or gender. An often-
overlooked aspect of the topic is cognitive diversity.
Companies produce the best results and are better able to innovate when their team
members don't all think, process information or see the world in the same way.
Divers teams make better decisions. Leaders who innovate and make an impact seek out
those who don’t share their opinions.
Research shows that the kinds of diversity we most commonly think of - rage, gender,
age - had no correlation to a team's results. What did make a difference was whether the
team members had different perspectives and different ways of processing information.