Conditions of the market eg competition, products,

companies etc

Companies and products

Bikanerwala.

This favorite Indian chain specializes in Indian delicacies like Cholle-Puri, Chat, Kachoris, Samosas, Pani
Puri, Namkeen. A meal for two is possible within Rs 200/-, or about $5.

Barista, and Cafe Coffee Day. Both are coffee bars that have built a presence across the country over
the past few years with excellent variety of both hot and cold coffee and small bakeries to whet your
appetite. Starting from scratch, in just a few years they have multiplied in popularity thanks to the
international level food quality and service standards. Now in the process of getting an international
imprint, a typical outing will cost a couple about Rs 300-400, or $8-10.

Sagar Ratna, Kamat Restaurant and Cafes, and Indian Coffee House. Following this sequence in terms
of layout and cost, these three are the best known places if you want to have anything South Indian. You
are likely to bump into at least one of the three wherever you are in India. India Coffee House is
amongst the oldest, and you can still soak in the colonial era Indian culture here.

Punjabi By Nature. Starting off in Delhi and now located in all major cities, this upscale restaurant is the
place to check out the best Tandoori Chicken, Butter Chicken, Naan and anything Punjabi. The food is
rich and the variety of spices used deliver authentic tastes to remember. Although a trifle expensive as
compared to the others on this list, the quality of food and layout make it worth the trip. A typical meal
for two is likely to cost around Rs 1500/-, or about $30.

Haveli. this pure vegetarian chain has suddenly made a massive appearance all along the highways of
North India over the past few years

Barbeque Nation. Indian Chicken and Paneer Tikka, Mutton Kebabs, Tandoori Fish, Golden Prawn,
Mushrooms and lots of other vegetable delicacies all for a princely Rs 500/- per plate, or a shade under
$12. Double it for a meal for two.

While waiters serve you from the central kitchen, each table has a small personal barbeque to keep the
‘seekhs’ (food rods) warm

http://hubpages.com/hub/Indian-Food-Chains-To-Die-For

Jumbo King
  This is fast food Mumbai style. It won't cost you more than a dollar.
 Most Jumbo King outlets are close to railway stations, with their constant stream of commuters
as potential customers. Many stop in to pick up a vada pav. In a city where commuting can take
two hours each way and the railways carry 6 million-plus passengers daily, this is often breakfast
or dinner

http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4321

Indian pizza market

The major players in Indian pizza market are pizza hut and dominos whose market
share are around 45% and 35%. Other players form the rest 20%.

Other players are:

Smokin joe’s
Garcia’s
Papa john’s
Us pizza

Attracting different segments of the market

Fast food outlets are introducing varieties of products in order to cater the demands of each
and every segment of the market. They are introducing all categories of product so that
people of all age, sex, class, income group etc can come and become a customer of their food
line.
Darshini
the food is cooked just behind the serving counter, visible to the customers, and one has to eat while
standing by placing the food on tall tables. It is a self service place where one has to buy a coupon
before eating. It offered typical south Indian snacks at highly affordable prices resulting in an instant hit
with the office goers as well as students.

Food courts
Here also one has to purchase coupons and collect the food from one of the several counters. Each one
of these counters serves specific variety of food and may be owned by different individuals or caterers.
Food Courts are normally located on much bigger premises and may provide seating facility in addition
to the stand and eat arrangement

www.wikipedia.com

Regional Variations on Indian Fast Food

Calcutta you can find ample street food, and the wide selection includes phuchka, which is much loved
in the city and thought to be the favourite snack. It consists of little dough balls filled with all sorts of
goodies, like mashed potato and herbs, and dunked in tamarind water and cumin for flavour. Jhaal-
mudi, another Calcutta specialty, consists of puffed rice spiced with lemon and coriander and sometimes
also mixed with peanuts, chopped onions, and chilli.

Moving on to Kerala, in South India, the fast food there is available from ‘thattukadas’ which are covered
catering carts fully kitted out stoves and utensils. They usually offer ‘thattu dosa’ which are rice-flour
crepes fried in coconut oil and served with coconut chutney. You’ll also find thattukadas serving up
omelettes, spicy pork , and parottas (like naan breads, but beaten and mixed with oil).

http://www.fastfoodnation.co.uk/fast-food-india.html
 Market share and major players

The major players in Indian pizza market are pizza hut and dominos whose market
share are around 45% and 35%. Other players form the rest 20%.

Other players are:

Smokin joe’s
Garcia’s
Papa john’s
Us pizza

Attracting different segments of the market

Fast food outlets are introducing varieties of products in order to cater the demands of each
and every segment of the market. They are introducing all categories of product so that
people of all age, sex, class, income group etc can come and become a customer of their food
line.