Is the brand able to create desired market standing – values / volume leadership, etc ?

MRF is one of India's largest tyre manufacturer, having over 24% market share. The
company derives over 95% of its revenues from tyres, the rest comes from presence in toys
and paints. This focus on tyres has enabled it to regularly increase capacities and maintain
market leadership and profitability. MRF exports to over 75 countries. It has seven plants
located mostly in the southern part of India.
Market Players
INDIA % INTERNATIONAL %
MRF 22 Brighestone 20.01
Apollo 20 Michelin 18.04
JK Tyres 19 Goodyear 16.09
Ceat 16
Birla 7
Goodyear 6

MRF, India’s largest tyre-maker, has moved up the pecking order. According to the latest
report of Tyre Business, published by Crain Communications of the US, MRF’s rank has
improved to 18th during 2016 from 21th during 2014.The special report titled, "2017 Global
Tyre Company Ranking", covered 72 tyre companies across the world. Commenting on the
improved ranking of MRF, It clearly shows the intrinsic strength of MRF, brand equity and
its ability to protect bottom-line.

MRF is retaining its position as number one tyre company in India for the last Several years.
Its improved global ranking comes at a time when the automotive industry is facing a tough
market with tremendous pressure on margins. At the global level, Bridgestone Corporation
was ranked number one by Tyre Business, closely followed by Michelin. Among other major
Indian players, J K Industries was ranked 17th against 16th in 2016 while Apollo Tyres moved
up the ladder from 21 to 18 in 2016. Ceat was positioned at 20 last year against 19 in 2016.

MRF has emerged as the sole supplier of truck tyres to Volvo. While it is the largest Supplier
of radial car tyres (40 per cent share) to Telco’s Indica with a monthly supply of 10,000 tyres.
MRF manufactures the largest range of tyres in India and it has the highest brand preference.
It makes tyres for heavy duty truck, bus, light truck, passenger car to motor sports, rally cars,
off the road earth movers, two and three wheelers, farm service and military service. It is the
market leader and has 26 per cent share in the Rs 19,00000 million Indian tyre industry.

Funskool India is a joint venture between MRF and Hasbro Inc., USA, the world`s largest toy
company. Funskool`s Goa plant has been making its own moulds for a number of its
products, the most popular of which are Pipsqueaks, a range of low priced baby toys. MRF
collaborated with PIRELLI to manufacture Conveyor Belting. The MRF Conveyor Belt plant
in Arkonam, Tamil Nadu, with an annual capacity of 3000 tonnes, is the most modern belting
plant in India. The company also has a paints and coating subsidiary. It manufactures
speciality coatings for wide range of applications like Metal-coat, Wood-coat Glass-coat etc.
MRF made a foray in retreading as far back as 1970.The Company is an original equipment
supplier (OES) of radial tyres toTata Indica, Hyundai Elantra, Ford Fiesta and many other
cars. Volvo also sources most of its tyres from MRF for its Indian operations.