Sardar Patel University

Vallabh Vidyanagar
M.Com. Programme

Subject: Entrepreneurship Management

Sr. Paper Title Semester Subject Code
No
1. Entrepreneurial Behaviour 1 PBPO1ECOM06
2. Economic System of Entrepreneurship II PBPO2ECOM06
3. Project Management III PBPO3ECOM06
4. Entrepreneurship Management IV PBPO4ECOM06

Credit allocation

Lecture : 3 Credits
Seminar : 1 Credit
Assignment : 1 Credit

Total : 5 Credits
 Semester: I (Elective Subject)

Course Code: PBPO1ECOMO6 Total

Course Title: ENTREPRENEURIAL BEHAVIOUR Credits: 5
Objective: To provide an introduction to entrepreneur and entrepreneurship and its
development process along with its current scenario in India. Also to understand
different functional areas of entrepreneurship.

Unit Description in detail Weightage

(%)
1 Entrepreneurship 25
 Entrepreneurship- Concept and Functions
 Need and Importance of entrepreneurship
 Process of Entrepreneurship.
 Factors Influencing Entrepreneurship.

2 Entrepreneur 25
 Concept
 Characteristics of an Entrepreneur.
 Entrepreneur Vs. Intrapreneur, Entrepreneur Vs. Entrepreneurship,
Entrepreneur Vs. Manager.
 Types of Entrepreneurs
 Role of Entrepreneur in Indian Economy.
 Entrepreneurial Culture.
3 Entrepreneurship Motivation 25
 Concept of Entrepreneurship Motivation.
 Role of Motivation in Entrepreneurship.
 The Motivating Factors.
 The Achievement Motivation.
4. Functional Areas of Entrepreneurship 25
 Women Entrepreneurship: Concept, Functions, Opportunities,
Problems, Development of Women Entrepreneurship in India.
 Rural Entrepreneurship: Concept, Need, Opportunities, Problems,
Development of Rural Entrepreneurship in India.
 Social Entrepreneurship: Concept of Social Entrepreneur &
Entrepreneurship, Need, Functions, Characteristics and Difference
between Commercial/Business Entrepreneur and Social Entrepreneur.

References
1. Entrepreneurial Development by C.B Gupta and N.P Srinivasan, Publisher Sultan Chand
& Sons, 1992
2. Entrepreneurship Development by Gupta and shrinivasan.
3. Entrepreneurship development by Vasant desai
4. Entrepreneurial Development by S.S.Khanka
5. Entrepreneurial Development by Dr. S.R. Ajmeri, www. Pothi.com
 Semester: II (Elective Subject)

Course Code: PBP02ECOM06 Total Credits: 5

Course Title: ECONOMIC SYSTEM OF ENTREPRENEURSHIP
Objective: to make student understand about various business environment
factors that affects entrepreneurship. Also to understand institutional support
for entrepreneurship development.

Unit Description in detail Weightage (%)

1. Entrepreneurship Environment 25
 Introduction to Entrepreneurship Environment.
 Political Environment.
 Social Environment.
 Legal Environment.
 Cultural Environment.
2. Entrepreneurship Development 25
 Concept of Entrepreneurship Development.
 Objective of Entrepreneurship Development.
 Process and Measures for Entrepreneurship Development.
 Entrepreneurship Development in India.
3 Entrepreneurship Training 25
 Concept of Entrepreneurship Training.
 Objectives and Importance of Training.
 Designing an Entrepreneurship Training Programme.
 Training Methods.
 Training programme: Course Content and Curriculum.
4 Institutions Assisting Entrepreneur 25
 Introduction to various Incentives, Subsidies and Fiscal and Tax
Concessions available
 Role of District Industries Centers (DIC), Entrepreneurship
Development Institute of India (EDII), National Institute of
Entrepreneurship & Small Business Development (NIESBUD),
National Entrepreneurship Development Board (NEDB), Centre
for Entrepreneurship Development (CED) (Objectives and
Functions)

References
1. Dynamics of Entrepreneurship Development - Vasant Desai
2. Entrepreneurship Development - Dr. P.C.Shejwalkar
3. Entrepreneurship, 3rd Ed. - Steven Brandt
4. Financial management by Khan & Jain.
 Semester: III (Elective Subject)

Course Code: PBPO3ECOMO6 Total Credits: 5

Course Title: PROJECT MANAGEMENT
Objective: To enables the students to learn about project identification,
formulation, its financial appraisal and implementations. To make student
understand about preparing project report.

Unit Description in detail Weightage (%)

1 Overview of Project Management 25
 Meaning: Project and Project Management
 Characteristics of Project
 Parameters of Project
 Types of Projects
 Capital Budgeting and its phases
 Project Development Cycle
2 Project Feasibility Study 25
 Feasibility Studies
 Objectives of Pre feasibility Analysis.
 Pre feasiblity Report
 Stages in Project Formulation
 Project Implementation
3 Project Analysis and Project Appraisal 25
 Meaning and types of Project Analysis
 Meaning and scope of Project Appraisal
 Steps in Project Appraisal
 Tools of Project Appraisal
4. Project Report 25
 Scope of Project Report
 Importance of Project Report
 Components of Project Report
 Performa of Project Report

References
 Vasant Desai,Project Management,Himalaya Publication house
 Bhavesh Patel, Project Management Vikash Publication
 Prasanna Chandra, Project Managemen, Tata McGraw Hill
 Semester: IV (Elective Subject)

Course Code: PBPO4ECOMO6 Total Credits: 5

Course Title: ENTREPRENEURSHIP MANAGEMENT
Objective: To provide conceptual clarification to small scale industry and
the stages involved in the establishment of small business. To understand
various problems face by entrepreneurs.

Unit Description in detail Weightage (%)

1 Setting up of Small Enterprise 25
 Location of Enterprise.
 Selection of types of Ownership Organization.
 Incentives and Subsidies.
 Export Performance and Trends of Small Enterprises
2 Enterprise Growth Strategies 25
 Growth Sources.
 Venture Development Stages.
 Management key Factor Growth.
 Growth Strategies for Ventures.
 Franchising.
 Merger and Acquisition.
 Moving up the Value Chain and Value Addition.
3 Problems and Challenges of Entrepreneurship 25
 Problems of Entrepreneurship.
 Sickness of Small Scale Industries.
 Causes and Consequences of Industrial Sickness
 Challenges of Entrepreneurship.
 Business Failure - Reasons.
4 Revival, Exit and End of Venture 25
 Introduction.
 Broad Categories in which Venture can be classified.
 Key Strategies for Turning Around a Company.
 Liquidation.
 Exit Strategies for Entrepreneur.

References:
1. S.P Mishra, pub. By National Institute for Entrepreneurship and Small Business
Development (NIESBUD), NSIC-PATC Campus, Okhla
2. Entrepreneurial Development by C.B Gupta and N.P Srinivasan, Publisher Sultan Chand &
Sons, 1992 05.
3. Arya Kumar -Entrepreneurship creating and leading an entrepreneurial organization, Pearson
Publication
4. Vasant Desai “Dynamics of Entrepreneurial Development and Management” Himalaya
Publishing House
5. http://www.manage.gov.in/studymaterial/PM.pdf