A Day in Dive deep into your (potential) customers’ worlds

to gain insights about their jobs, pains, and gains.

the Life What customers do on a daily basis in their real

Worksheet settings often differs from what they believe they

do or what they will tell you in an interview,
survey, or focus group.

objective
Understand your customer’s
world in more detail
outcome Capture the most important jobs, pains, and
Map of your customer’s day gains of the customer you shadowed

Time Activity (what I see) Notes (what I think)

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The makers of Business Model Generation and Strategyzer
www.strategyzer.com/vpd