Media is a diverse collection of media technologies that reach a wide audience through

mass communication. Communication technologies by which this occurs include a variety of

outlets.
Mass media have become part of the institutional structure of the company and will
preserve this status as long as the social environment will provide important functions. The
media continually meet emergency requirements and social stability are to be found precisely in
this point are irreplaceable.
Media broadcast electronically transmit information through the media, such as film,
radio, recorded music, or television. Digital media includes both mobile Internet and mass
communication. Banners include services such as email, social media sites, websites, and radio
and television-based Internet. Many other media outlets media have an additional presence on
the web, by such means as connecting to or running your TV ads online, or distribution of QR
Codes media, outdoor or print direct phone users a mobile website. In this way, they can use the
easy accessibility of information and provides Internet capabilities, such as easily disseminate
information in many different regions of the world simultaneously and cost-effective. Outdoor
media transmits information through the media, such as advertising AR; billboards; dirigibles;
flying panels (signs in tow airplanes); posters or kiosks located inside and outside of buses,
commercial buildings, shops, stadiums, subway cars or trains; signs; or skywriting. [1] print
media to transmit information through physical objects such as books, comics, magazines,
newspapers and brochures. event management and public speaking can be also considered forms
of media.
The newspapers were the first means of informing the wide audience. They appeared in the
eighteenth century and the nineteenth century's most respected, like The Times in Britain,
exercised a strong influence on the educated middle class who form public opinion. Instead
pages crammed with texts, they had big headlines, articles and many short illustrations. Contents
cases of sensation, shocking events, campaigns and exposures- revelations moral defects,
especially among the rich and strong- to keep audience.
The first publications fundamental cultural traits rooted in distant history. Modern
newspaper is a combination of specific elements of several companies with a distant history.
Even before the birth of Christ, Greeks, Egyptians, Romans and descendants of Israel using
methods to inform their peers about certain events. Some signs immortalize them in stone, others
in hieroglyphics inside pyramid. Romans in journals displayed in public places reduced format,
called Acta subsistence. The Chinese and Koreans use paper and inlaid wood characters for
printing, several centuries before it occurs in Europe. In the sixteenth century, long after the
pattern appeared in Europe, the Venetian government printed a small piece of news that could be
bought with a newspaper (the smallest currency Venetian). The word „gazeta" newspaper used
was preserved until today. A product closer to the modern idea of newspaper emerged in the
early 1600s in Germany. Researchers in journalism history suggests that many features of the
modern newspaper, such as editorial, sports, illustrations, policy items, and even the humorous,
were published in various ways long before true mass media is founded.
The first newspaper, "the long-range" (the most significant territorial coverage), had to
develop with difficulty. Meanwhile, the middle class that rises began to constitute itself an
audience who not only receive the latest information on commercial transactions, but also
political expression, popular literary essays and stories. In England, these needs had been
satisfied by talented writers and journalists as Addison, Steele, Daniel Defoe and Samuel
Johnson. In the American colonies, quickly developed a middle class with commercial interests.
New England was a land of boats, sea ports, and merchandise of all kinds. In the first half of the
eighteenth century, it published a small number of newspapers. Many were financial failures, but
some newspapers have survived a few years. Their circulation has never been high, usually more
than one thousand copies.
In the UK, in the nineteenth century, the press material support depended on government
and public officials the information provided them. Even so, in 1836 there were about three
million newspaper readers in the London area only. (Bland, M., Theaker, A., Wragg, D.,
effective relationships with the media, 2006 Publisher Comunicare.ro). At the end of the
nineteenth century England appeared in publications that endures today: Daily Mail, Express,
Times, Financial Times, Guardian etc. there is considerably circulation of hundreds of thousands
of copies. The tabloid Daily Herald
It reached a circulation of 4.7 million, but due to cost too much printing of lisa and
advertising, went bankrupt.
In Britain, the former media tycoons were Alfred Harmsworth and his brother Arnold. In
1888 they founded the weekly "Answers", addressed the working class, combining lightweight
items with competitive accounts. In 1896, the Daily Mail, Harmsworth brothers introduced the
style newspapers containing headlines and images. Later, Alfred Harmsworth founded the
Weekly Dispatch, London Evening News and The Times. The Harmsworth had not only popular
but also the first newspaper buttermilk type quality. He received the title of Lord Northcliffe
nobility, and become a powerful and influential character. After the death of Northcliffe in 1922,
the newspapers were taken over by his brother, who already leads the Daily Mirror and the
Sunday Pictorial. Harold Harmsworth has also been raised to degree noiliar as Lord Rothermere,
and founded a dynasty still strong 1990.
In the 1920s, the custom of giving major newspaper owners made the world new titles to
call „media barons". His main rival Rothermere in this period was Max Aitken, a Canadian
millionaire became known as Lord Beaverbrook. Empire reached its newspapers impressive
since the 1920s, when he took over the Daily Express and turned it into a national institution,
with the London Sunday Express and Evening Standard. Since the 1960s, a new generation of
media barons came to power in Britain, among them being Rupert Murdoch and Robert
Maxwell. Murdoch was a journalist before inherit two newspapers, the Sunday Mail and News,
in Australia. Rapidly modernizing sex-crime-formula scandal, soon took other newspapers in
Australia. Thus, in 1969, won the British newspaper News of the World, followed by The Sun in
1970. In 1981, Murdoch took over the prestigious The Times and The Sunday Times. Robert
Maxwell started as editor of books in the 1950s, before becoming owner of a newspaper. It
became known as the tycoon after taking the helm Daily Mirror, the only popular newspaper
which supported the Labour Party. Former Labour Member of Parliament, Maxwell was the
exception among other tycoons, who were all conservative.
One of the best media outlets in the world is undoubtedly the British weekly „The
Economist". It is probably one of the few media organizations that progressed during this time of
deep crisis in general and one of the printed media and the press in particular. In 2009 1.6 million
copies weekly typing, during the crisis in 2010 brought nearly 2 million children. Edition online
news portal and are among the most interesting and most read from the world. Weekly 50%
belong to the group owner of the newspaper "Financial Times" (Pearson PLC) and private
investors, led by the English branch of the Rothschild family. Led by a CA (Board of Trustees),
which represents investors and called the editor and we can dismiss with a 2/3 majority vote.
 Founded in 1843 by a group attempting to promote economic liberalism, conservatism
today is considered more liberal. Weekly continue to support free economy (market)
globalization and „economic" (which today can be considered a financial conservatism). In the
past, he supported the policies of Ronald Reagan and Margaret Thatcher, but supported the
candidacy of Bill Clinton and Harold Wilson.
The articles of the week are never signed and that since the creation of this week, the name
being replaced often pseudonyms, insisting that ideas matter and not expose their authors. The
Economist cultivate team effort and not „the stars of the press." Although printed in six
countries, The Economist carried approximately 85% of its sales outside the UK. Content and
cover vary from one edition to another (UK, Europe, North America, Asia), but editorials are
identical everywhere. About 80% of the editorial team was in London, the rest are located
outside the UK. Daily has about 100 employees in different regions of the globe.
The invention of radio was one of the most important human discoveries in the field of
communication. This has influenced society in a historical period is really not very long, not only
culturally, but politically, because there were electoral campaigns, especially overseas, gained
after allegations of specialists by radio.
In the UK, British Broadcasting Company is founded in 1922 and in 1926 by a royal decree
becomes the British Broadcasting Corporation (BBC), which would become one of the most
prestigious media outlets worldwide, including more radio, and later several television channels.
.Mission Declared the BBC was to inform, educate and entertain. (Bland, M., Theaker, A.,
Wragg, D., effective relationships with the media, 2006 Publisher Comunicare.ro)
In the UK, the first televised broadcasts were carried out in1936 from "Alexandra Palace"
by the BBC, but only make their appearance in 1955 commercial stations, who had to take over
al important market segment. In France, the television comes with a two-year delay compared to
England. In 1939, the English owned televisions 25,000, compared to only 300, how many
homes were French. The public RTF (in 1964 became ORTF) manages to provide national
coverage only in1961.
Currently, the TV networks are in constant competition to keep their viewers.
Previously, only three major networks and publicly share a more or less faithful. Today, at least
some viewers are turning to programs that can receive cable only. What's even more worrying is
that they use recorders to watch movies or other programs that you can rent can watch them at
home. What will happen in the future with the network television can be provided easily. Lately,
transmission signal TV has become a topic of interest to ISPs. Both for „broadband" and
especially to „narrow band", to tax to afford them including those with low incomes. In the
future, at very low cost, they can watch all the TV channels through the internet, between them
and with digital transmission channels, which viewers will be able to choose from the menu
respective stations, desired program. Transmission is interactive, who receives can enter into
dialogue with the producer to be informed of his subjects of interest, most viewers can influence
certain decisions station or certain programs. (Melvin De Fleur and Ball-Rokeach, Sandra, 1999
Theories of mass communication, Polirom, Bucharest)
The media, as social systems are continuously dealt with undisguised interest by
sociologists. Causing obvious changes in public behavior, which in rigor, can be the whole, the
media system supports careful research, complex scientific, sociological grounded. Studies about
social order, as studies about the individual, coming from several social sciences, theories
influence can be found in the media. And if you give up the idea of a science communication that
includes all data from various disciplines sociological perspective remains primordial, soothing
able to contribute to the elucidation of many areas remained unclear coexistence with all-
powerful media of our adventure.
student – Ioniță Albert - Gabriel