JOINT MEDIA RELEASE

15 September 2010

P&G PARTNERS A*STAR TO STRENGTHEN R&D PRESENCE IN

SINGAPORE
3-year Master Research Collaboration Agreement Inked to Jumpstart P&G
Innovation Ecosystem here

1. Procter & Gamble (P&G) and the Agency for Science, Technology and
Research (A*STAR) entered into a strategic partnership to jumpstart P&G’s
innovation expansion in Singapore and strengthen P&G’s R&D presence in
Singapore. This Master Research Collaboration Agreement (MRCA) signed by
the two organisations comes ahead of the opening of P&G’s new Innovation
Center, which is expected to be completed by late 2013.

2. The three-year MRCA builds on the existing cooperation between P&G

and A*STAR which began in 2006. It will set the stage for more cutting-edge
market innovations. The initial focus of the collaborative research will be on
developing Transformative Platform Technologies (TPT) for chemicals, bio, smart
products and packaging, as well as process development, to aid new product
development for a wide range of product categories in which P&G is active, and
in particular consumer care.

3. The research agreement, which involves the participation of all 14

A*STAR research institutes and four consortia and centre, will provide
opportunities for A*STAR researchers to accelerate collaborations with P&G
researchers based locally in Singapore as well as overseas. The areas of
research will include biotechnology, molecular biology, chemistry, high
performance computing and materials. The MRCA will also provide P&G with
access to research services and facilities at Singapore’s research hub – Biopolis
and Fusionopolis.

4. Mr Lim Chuan Poh, Chairman of A*STAR said: “This strategic partnership

marks a significant milestone in the evolving relationship between P&G and
A*STAR. We are glad to have strengthened P&G’s R&D activities in Singapore
and excited of A*STAR’s role in jumpstarting P&G’s innovation ecosystem here.”

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5. He added: “A*STAR offers a spectrum of world class capabilities in the
RIs that are aligned to industry needs and look forward to working with P&G to
make Singapore Asia’s Innovation Capital.”

6. Ms Deb Henretta, Group President - Asia, P&G, welcomed the agreement:

“I am delighted that we are deepening our existing relationship with A*STAR and
expanding its scope. The MRCA marks an important milestone in P&G’s journey
to establish Singapore as a hub of innovation; I am confident that with this
agreement, along with P&G’s forthcoming Innovation Centre here, Singapore will
indeed become home to innovation that touch and improve the lives of
consumers across Asia and the world.”

7. Commenting on P&G’s strengthened presence in Singapore, Mr Bruce

Brown, P&G’s Chief Technology Officer said: “We welcome this strategic
partnership with A*STAR in Singapore. This new strategic partnership builds on
our current successful relationship and allows us to pursue broader and deeper
collaboration opportunities. This should allow P&G to team up with the unique
innovation capabilities made available through A*STAR to develop new
technologies and innovations that will improve the lives of our consumers.”

8. The previous joint research projects between P&G and A*STAR included
materials research with A*STAR’s Institute of Materials Research and
Engineering (IMRE), and computational modeling for consumer care products
with the Institute of High Performance Computing (IHPC).

AGENCY FOR SCIENCE, TECHNOLOGY AND RESEARCH, PROCTER &

GAMBLE

For media queries and clarification, please contact:

Clement Ng (Mr)
Senior Officer, Corporate Communications
Agency for Science, Technology and Research (A*STAR)
DID: +65 6826 6480 | Mobile: +65 9815 4490
Fax: +65 6478 9593
Email: clement_ng@a-star.edu.sg

Edwin Lam (Mr)

Manager, External Relations
P&G Singapore
Mobile:+65 9712 9695
Email: lam.cw@pg.com

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About the Agency for Science, Technology and Research (A*STAR)

The Agency for Science, Technology and Research (A*STAR) is the lead agency
for fostering world-class scientific research and talent for a vibrant knowledge-
based and innovation-driven Singapore. A*STAR oversees 14 biomedical
sciences, and physical sciences and engineering research institutes, and seven
consortia & centre, which are located in Biopolis and Fusionopolis, as well as
their immediate vicinity.

A*STAR supports Singapore's key economic clusters by providing intellectual,

human and industrial capital to its partners in industry. It also supports
extramural research in the universities, hospitals, research centres, and with
other local and international partners.

For more information about A*STAR, please visit www.a-star.edu.sg.

About Procter & Gamble (NYSE: PG)

Four billion times a day, P&G brands touch the lives of people around the world.
The company has one of the strongest portfolios of trusted, quality, leadership
brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®,
Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun® and Fusion®.

The P&G community includes approximately 127,000 employees working in

about 80 countries worldwide. Please visit http://www.pg.com for the latest news
and in-depth information about P&G and its brands.