Agency Group Assignment

[INTERNET BUSSINESS STRATEGY REPORT]
CONTENTS:
No Title Pages
1.0 Introduction 2
2.0 Information about company 2-6
3.0 Service provided 7-8
4.0 Online marketing 9-15
5.0 Value added service8 16-18
6.0 Others value and attributes 19-22
7.0 Conclusion 23
Copyright © by PERCY real estate .26 March 2010. 1

1.0 Introduction:
My group has own a well-known real estate agency practice and our company has set
some business plans and targets. My company has decided to embark on an aggressive marketing
strategy, among which is to harness the full potential of the internet to promote our firm such as
creating a firm’s website in order to achieve our company business plans and targets to boost
sales .So we are given a task by company that is preparing an internet business strategy report of
our firm. In this report, we are going to outlining the important features that we think should be
made available in my firm’s website such as company background, vision, mission, milestone of
firm and so on. Throughout the report, we will provide a clear and detail explanation about the
purpose and reasons of putting the important features such as company background or vision in
our firm’s website. The important content of this report consist of information about our
company; PERCY, Service provided, online marketing, additional value service and others
attribute.
2.0 INFORMATION ABOUT COMPANY
The main purpose that we include information about our company is to let the customer
or our potential buyer to know in detailed about this company. Besides that, this also will allow
our customer to accessing our company information to increase their confident in doing any
transaction with our company. Investor also will be more interested to invest in our company
since the milestone, award and achievement section have already explained clearly about our
experience that bring our company into this stage. The section ‘information about company” is
also an important section to people for example student and fresh graduate student so that they
would have a view about the real situation in business life and give them some motivation in
order to being a part of this company.

Information about our company also would be the first impression to our valuable customer in
order to choose our company as their preferred company compare to others.
These are some of things that really important that should be including in our information about
company part.
Company background
Company background is one of the major features which are putting into our company website.
The contents of our company background included establishment of our company, history,
company achievement and all the relevant information about it. Putting all the relevant data and
information about company in company background will convince customers and people about
our company operation, management and process lead to success. The confidence of customer
toward our company will increase and our company reputation also will be improved throughout
all of this information.
Example of company background:
Percy real estate Sdn Bhd, registered with the Board of valuers, Appraisers & Estate Agent
Malaysia, was established in 1983, and it is one of the largest companies listed on the Bursa
Malaysia. It has an excellent result from year to year and is a prestigious, prominent and well-
known company around our country and also abroad.
Why it names Percy? Actually it got the meaning. P is stand for passionate, E is stand for
efficiency, R is stand for responsibility, c is stand for capability, y is stand for yield. It range of
services consist of properties for rent and sale, that include residential bungalows,
condominiums, offices and commercial space, shop –offices, factories, industrial, hotels and
development land. In addition, it also undertakes all categories of project sales, on behalf of
developer.
Vision

In our vision of the company part, we shall explain about how we should do to achieve
responsible commercial success by satisfying our customers’ needs, giving superior performance
to our shareholders, providing rewarding careers to our people, cultivating mutually beneficial
relationship with our business associates, caring for the society and the environment in which we
operate, and contributing towards the progress of our nation.
The main purpose that we explained our vision of company in this part is to inform our
company needs in a long term period. In the other hand, our costumer and investor also could
know that we are a professional company that have a very clear vision. A stable vision would
definitely convince every people that connected to us.
Mission
Mission is also a very important part in our internet marketing since it will display the main
purpose of our company to achieve in its business field. With this mission, our company will
move according to the guidelines and management that was planned before. This is how we
show to our client that we are focus and always in our own path to achieve more success in
future.
Core business.
The core business of Percy Company is to provide superior customer service to satisfy
customer needs through a culture of excellence to enhance shareholders' value. At the same time,
to be a caring and responsible employer mindful of our social responsibility. Besides, the aim of
Percy Company is to provide the services with an emphasis on accountability, reliability,
timeliness and enthusiasm and offer customers with the highest caliber of advocacy, guidance
and assistance. Besides, it also provides all the information necessary to help client make the
investment decisions throughout the changing market cycles. We put the core business as a
feature of our company website is to show our company profession, action and always in our
own path to achieve more success in future.

Milestones
The milestone section will show the journey of this company from the beginning until
now. By showing the milestone of our company, people would be clearer and know everything
about our company.
In the other hands, we will explain on how this company was created and all the
challenge that we faced and the strategy we used to overcome the hard situation especially at the
economy crisis in 1998.
The main purpose to include milestone in our webpage is also to convince potential
buyer or costumer with our company growth. For example, with the new open branches in every
state in Malaysia, we were able to stabilize our company marketing in the residential,
commercial, agricultural and industrial field.
Milestone also will explain the moment our company are listed on Second Board of
Bursa Malaysia. In 6 June 1996, Percy Transferred to Main Board of Bursa Malaysia and being
one of the largest companies listed on the Bursa Malaysia. By being listed in Bursa Saham
Malaysia, this client would be more confident in doing transaction with our company.
Awards and achievement
Awards and achievement is also a very important part where it will show the company’s
successful past time and potential in future. It is also important to tell costumer that our
environmental and management of worker that effective leads to our quality of success. So it is
one of the features emerged in our company website.
For example, "Best Financial Management Awards" by Malaysia Property Award 2008
would definitely give a bright view of our company that systematic in handling our assets and
financial problems.

Moreover, Percy Company had hit its aim and target and gets a prominent result each
year since many years ago. For example, our company have achieved excellence sales in
Residential sector at year 2008 and Commercial sector at year 2009 in our country. So it got The
MIEA National Real Estate Awards in categories of residential agency in year 2008 and
commercial agency in year 2009.Moreover, it got awards of the best employers in Malaysia
almost 7 years subsequently since year 2001, ranked No.1 in the Edge Malaysia Top estate
agency award 2006, Vietnam Economic Times Golden Dragon Award 2008 with high quality
home services 2007 and also Malaysia best estate agency in year 2009.
Map and company address
The “HOW TO CONTACT US” is another important link where it will show the maps and
address of our main office and branches around Malaysia. This would of course help our client in
order to contact us whether they interested in our services that show in the internet. Maps to our
company location also will be provided since this will make our client to search the branches of
our company that nearest to them.
Example : our company location map.

3.0 Services provided
The main purpose that we include the type of services that we offered to the costumer in
the webpage is to let our costumer know and understand the business that our company being
doing. This is important as the services that we offered to our costumer are main subject to
generate income.
Our company provides 5 main core services that are related to agency and transactional
services, which are estate agency, project marketing, investment, corporate real estate and
auction. We offer all this services in term of residential, commercial, agricultural and
industrial/factory.
In estate agency, our agent would act as an agent to buy or rent, sell or let out residential,
commercial and industry. We are more focusing on the residential property in this service
because of the highest demand and supply compared to others type of real estate property. Our
company is able to handle the demand in the real estate agency since we have many of
professionals and qualified who specialize in residential, commercial and industrial properties.
In project marketing services, we would explain that our professionals would act as
Marketing Agents to sell residential and commercial units in development schemes or in the
other word to sell or lease out units in retail centre and office developments. We would explain
interestingly that our company has a variety strategy in online marketing to promote developer’s
residential and commercial project.
Other service that our company offers is investment. In this part, our professional is
acting as agents to acquire or dispose specialized properties and investment property assets and
holdings. Besides that, we are also providing the property investment management services for
capital gain and rental yields. As the middle man, we are also responsible on searching for the
potential buyer or new investor for the subjected property. With our investment’s department

team that full with new strategy and fresh idea to attract investor, many biggest company in
Malaysia have chosen us as their preferred company in this transaction. The proved of
testimonial by the company would build up our customer confidence toward our company.
While in the services of corporate real estate, our professionals are acting as agents and
Tenant Representatives to secure operational premises for Corporate Clients. As an extension of
our Corporate Real Estate Services our company provides supporting Facilities Management and
Project Management Services. In the other word, we are providing the services of leasing and
sale commercial buildings, corporate office suites, and retail space. Besides that, expat placement
services to exclusive high-end condominiums and gates communities. Our team department are
fully trained in this field so that they could provide first class services for corporate community
to smooth their ways of work. The achievement and award by the company that have already
found the miracle of our touch in their project shows that our ability in performing our task.
And the last but not least, service that we provide to the public is auction services. This
auction services will be formed whether through online auction or manually auction. We will
briefly explain how these services will be done through the online procedure and manually
procedure. All the information about auction property will be advertise in our bulletin section or
for members, free subscribe (notification will be send to their email address) where they would
not miss any interesting property that would be in the auction.

4.0 : Online marketing
We choose to use online marketing strategy because with the globalization nowadays that
required ICT and knowledge, the marketing field of property became widely known and easy to
access. There are several suggestions of ways on marketing our services on the internet.
1. We have classified our property to a few standardize type which is for example:
In the residential part, there are a few others type of residential property which is:
Condominiums
Investment Properties
Manufactured Home
Modular Homes
Multi-Unit Properties
Second Homes (Vacations Homes)
Single-Family Residences
Townhouses
After that, we will display all the listing property that available according to the state
around Malaysia. All these property will be sort according to their location or price which the
viewer prefer.
Every property that we display will have a close up picture for most of every angle of the
building. This will make our potential buyer satisfied and confidence with the information and
evidence that we provide.

Example:
CONDOMINIUM
Name Seri Maya
Address Jalan Jelatek, Off Jalan
Ampang, Kuala Lumpur
Developer Bintang Buana (a subsidiary of
Tan & Tan Developments)
Completion Date 2008
Type Condominium
Tenure Freehold
No. of Blocks Jelatek
2Lanai
9Havana1
Savanna
Built-up 1,147 – 3,500 sf
Maintenance Fee RM0.25 psf
Launch Price RM200,000 to RM700,000
Subsale Price RM280 – RM350 psf
HOTEL
Property Type Hotel/Resort

Tenure Freehold
Asking Price RM 180,000,000
Furnishing Fully Furnished
Facilities Business Centre, Cafeteria,
Club House, Covered Parking,
Gymnasium, Jacuzzi, Salon,
Sauna, Swimming Pool,
Wading Pool, 24hr Security

SHOPPING MALL
Name Berjaya Times Square

Address Jalan Imbi, Bukit Bintang, Kuala
Lumpur
Developer Berjaya Group
Completion Date October 2003
Type Serviced Residence, Shopping Mall
Tenure Freehold Commercial
Built-up 550 – 1,070 sf (residence)
No. of Blocks o Shopping Mall: 1
o Residence: 2
No. of Storey 35 (residence)
No. of Units 1,200 (including hotels)
Subsale Price RM620 psf (residence)
Rental RM4.20 psf (residence)
RESIDENTIAL
Address: Alam Sari, Kajang, Selangor

Property Type: Semi-detached House
Land Title: Residential
Tenure: Freehold
Land Area: 40' X 80'
Built Up: 3,130 - 3,175 sq. ft.
Listing Price: From RM914,888 - RM1,025,888
Bedrooms: 4+1
Bathrooms: 4
Total Units/Lots: 48
Bumi Discount: 7%
Completion Date: Dec 2011 (Expected)

2. We also would provide sections that show the different range of property price around
Malaysia. For example we will provide a map that shows the difference of property price
around Malaysia according to their color. Red for the most expensive and blue for the
lowest range of price. This information is really useful for our potential buyer or investor
to decide where to buy or invest their property. By showing this, they would able to know
where the most current development and potential area in Malaysia are. This information
is received from JPPH and being interpreted by our experience valuer .This will make the
information will be really up to date.
3. We would also suggest to have a column of “DOWNLOAD HERE” where in this column,
we would provide section such as
Latest property brochure
Video promotion of some new release project
Latest news about our achievement and activities
4. Auction the property via internet is also very attractive marketing strategy now days. This
is also one of our strongest idea which we are doing the auction process online. There is
no more manual way of auction where the potential buyer are require to sit and wait until
all the procedure of auctions the property is over. In our website, we have a few
professional auctioneers that will in charge the auction process. The auction process would
require the potential buyer to being a members’ of PERCY PROPERTY before they could
access the online auction that our company held. The information and detail about the
property that would be auction will be published in our website 2-3 weeks before the
online auction begin. This will gave time and space for the costumer to think and decide
whether they interested in joining the online auction.
5. Free informative newsletters are also a great way to gain free internet marketing and
exposure. Publish a free newsletter containing information pertaining to our business;
there are people who will want to gain access to that free information. Along with the
valuable free information, we can include links to our internet business website. People

6. who initially wanted free information are now potential

customers. This is a fabulous free method of marketing for our internet business because
we control the free content, links, and free information.
7. Other suggestion is to market our business website by submitting it to major search

engines is as simple as typing in the website address, the website title, and a small amount
of information about the business. It can be done by, entering the necessary information
and click on the submit button where our internet business website will be inspected by
website spiders and Meta tag crawlers free of charge. If our website meets search engine
criteria, it will be considered for listing when the search engine is updated. This is a
fabulous free marketing tool for us.
8. Another ways of marketing is free exchange of business banners or links. Consider

exchanging internet business links with internet businesses of similar interest. Exchanging
free banners and links should enhance and promote businesses they form relationships
with, not take away potential clients. By choosing internet marketing partners carefully
and we could form relationships that will provide us with the free internet marketing we
are seeking.
Example of banners:


5.0 Value added a service
Value added a service is defined as the services that enhance a basic product, such as the
design in engineering components or technical support for software. It should be a basic service
add-on, sold at a premium price.
Value added services that our company would provide should also generate a profit in its
own right and ideally should increase customer demand. If it simply generates a profit or
stimulates demand for the underlying basic service and itself is a loss leader, it cannot offset the
trend toward basic service becoming a commodity. Besides that, it is should not be some new
form of basic service. If it becomes a basic service itself, it too may become a commodity.
In addition, value added services in our online marketing should not cannibalize basic
services unless the effect is clearly favorable. The service also should be built on intrinsic
network properties, requiring knowledge of all the links, switches and end points in the network.
By this definition, services not requiring central network intelligence are not value-added
services.
These are the main suggestion for the value-added services in our real estate website.
1. Cooperation between our real estate companies with universities or private colleges to
provide services for online learning.
- This is one of the ways in order to promote and introduce our field as one of the
professional career in Malaysia. Through this, people that search property in the
internet will see the advantage and opportunity when they involve professionally in
our field.
2. Advertise books in real estate subject to help potential buyers or people easily find others
additional information to help them in choosing the property to buy.
- Example of type of books to display are:
o Association Resources
o Brokerage Resources

o Commercial & Investment

o Diversity & Fair Housing
o Home Buying/Selling Home Buying/Selling
- These books also written by our professional estate agent based on their experience or
idea and creativity.
3. Memberships programs
These memberships program will ask their member to pay for the subscription fee.
Members will having many special promotion plus the benefit for being our members for
examples :
- Free movable cost
- Free advices opinion on second purchase of property.
4. Partnerships program with others company in our memberships programs. Where, every
partner will provides products and services that can be use every day, in our customer
business or personal life.
- Core Health Insurance
- Dental Insurance
- Malaysian home shield
- Federal Credit Union
5. Others offer and discount for memberships

- FedEx® : members can save up to 26% on select FedEx Shipments.
- Xerox Corporation : preferred pricing on Xerox and Phaser products
- Entertainment Publication: Save 55% on 2011 Entertainment Books PLUS get FREE
shipping on orders of five or more, while supplies last.
6. Third-party product reviews.

- Posting links to our product reviews can make the sale, and also can make our site a
useful resource for anyone researching our product, service, or information.

The main reason why we think that value added services is

important in our web site is
nine out of ten ISPs and other service providers believe that the offering of value-added
services to customers is an effective tool for generating additional revenue, according to
recent survey released by the US-based Internet security technology developer Symantec
Corp.
7. Home service
Our company PERCY provide home service. The purpose of this service is to brings
customer an extensive list of products and service on property related matters including
moving, furnishings, interior design, renovation , financial , legal , security, Feng Shui and
more. Through the website, we link customer up with the right people via comprehensive
listings of products and services such as furniture and furnishing , contractors , interior and
exterior products, hardware , home technology, security systems and related services such as
movers , cleaners, pest control and feng shui consultants. So it is easy for customer to choose
their needed service and satisfy their requirement.
Example of home service:
Air purifiers: Furniture

Gintell (M) Sdn Bhd Abitex sofas.
Tel: 603-62779333 Tel: 603-2164 4822
Bayu Timor
Kayangan Kapital Sdn Bhd Tel : 603-78046436
Tel : 603-9200 1010
Kitchen and wardrobe
Door: Fiamma Sdn Bhd

Artdoor Marketing Sdn Bhd Tel: 603-62798888
Tel: 603-32907303

6.0 Other Values and attribute
6.1 FAQ
Information about our company like company background, vision, awards and
achievement not that enough to prove to customers that our company can provide high
satisfaction in terms of services. But another part also can attract user of our website to become
our customer that is FAQs, testimonials and others. This part may be not give a big impact to
our customers but increase the reputation and motivation after read about company background
and achievement of our company.
Before go in detail about FAQ, actually what is FAQ? FAQ or frequently asked questions
are listed questions and answers, all supposed to be frequently asked in some context, and
pertaining to a particular topic and it is supplemental documentation to the man pages, available
both in the installed system and online. Simply, Frequently Asked Questions pages allow
customers to provide answers to many common questions to our company customers and
potential customers related to property services such as investment services and also acting as
agent and tenant representative.
The FAQ provide many questions are related to the common questions that already
receive on a day to day basis and there is a web application tool that will display a variety of
common questions related to a key word and the keyword question tool is very simple to use.
These FAQs are answered and replied by our company expertise to gain customers’ satisfaction
and claims. Upon application, there are a lot of things that customers usually ask but some of
these questions could be shrugged off as something that is not important, but for certain
customers it would really be a great help.
Aside from answering normally asked questions, FAQs could also serve as a way to
explain the norms and culture of the company in terms of considering customers, interviewing
them and the status of the position that the customers are interested in. However, approaching
customers through FAQs is not that casual yet in explanatory manner, but still can win customers

satisfaction. Apart from that, FAQs in our website is increase watchers that are users to buyers
that are customers. In addition, our customers like to be reassured
that what they are buying is good, and that if they have question
they can be easily accessed through this FAQs.
Example of question that are frequently asked by visitors of our website are such as
a) Standard procedures for buying property in Malaysia
b) Standard procedures for renting property in Malaysia
c) Choosing a property estate agent
d) Steps for helping your house to sell quickly
6.2 Testimonial:
Other than that, testimonials also play an important role after Frequently Asked
Questions that is making our company reliable against our company competitors, provides
comfort to customers and companies seeking to conduct business with our company and also
gives opportunity to clients to thank and communicate with our company. Usually, testimonials
consist of a written or spoken statement, sometimes from a person figure or sometimes from a
private citizen. Testimonials also help property buyers and sellers that visit our website to know
and realize abilities of our company to solve diverse problems of clients by providing unique and
effective solutions.
Besides that, by having testimonials section on our website, it can be a very vital factor in
establish a good customer relationship, especially for new visitors on our website to build a trust.
The visitors of our websites also want to know what our other customers are saying about our
company and organization. It is important for our company to improve the visitors to become
customers of our company or leave just as visitors. Therefore, our customer’s testimonials will
enhance our website and drive in more sales for our company business.
In addition, testimonials of our customers will build credibility and to show potential
customers that our company are trustworthy, reliable and an expert in our field. Credibility is
vital in improving trust of our customers or conversely. The credibility of testimonials can be

explained by when potential clients or customers can read that other people like them-people
with similar needs and interests-have bought our properties or services and have been pleased
with the results, and then they think they will be pleased with the
results too. So, when our company said to have a highly developed customer service program, it
means our company will be able to prove it with a plethora of strong testimonials.
Example of testimonial was shown in our company website:
"Mr Benson had been assisting my family to purchase

2 nice houses successfully since 2003. He is currently working hard to
work with us on another new case. Among all the real estate agents we
had been engaging, we found he is outstanding as compared to others and hence until today, He
is still our preferred agent whom is always the 1st one we contact when needed.
He is committed, dedicated, initiative and professional in dealing with customer and also
to improve his work performance. To quote an example, Benson had made copies of government
policy on house purchase when we purchased a house recently in 2009, and he subsequently
reviewed with us the documentation since we were not familiar with it.
It had been a pleasure to have his guiding us in such details in our house hunting process.
he is extremely thorough, organized, and patience.
By Ms.Aimi , Batu Pahat Johore

6.3 Annual Report
After that, one of the parts that can attract our user or potential customer of website to
become customer is annual report of our company. Annual report is basically an audited
corporate document that details the business activity and financial status of a publicly held
company over the previous year. Each annual report contains the three main financial statements
that are Income Statement, Cash Flow Statement and Balance Sheet of our company. The annual
report is provided by every company due to the Securities and Exchange Commission (SEC)
requires all public companies to distribute an annual report to shareholders at the end of each
fiscal year and other than company customer and user purposes.
Annual reports are also intended to give shareholders and other interested people
information about our company's activities and financial performance other than information
about our company. In addition, being realize that annual report is an important tool in making
investment decisions about our company, we provide it to our customers. Due to our company is
a property dealing company, customers want to see and understand about our annual report to
buy property, sell property or make deal in property business. Our company annual report also
contains additional information facing of our company and industry such as property selling
services, agency services, project marketing services and others.
Income statement, cash flow statement and balance sheet in our company’s annual report
gives a variety of information to our customers and potential customers basically such as what
our company achieve, how much our company achieve, how many properties that our company
sell or buy in that one year and impact of income on our company services. Annual report
directly or indirectly gives information, directly about the three main financial statements and
indirectly can attract customers to have a property dealing with our company, and all this
information must correctly published, if not customers to our company will be reduced.


7.0 Conclusion:
In our company website, we have listings our company services which come with details of data
and information about our company such as company background and performance along with
the pictures, videos and maps. So if customer has an interest in any services or transaction that
are featured in our website, they just have to access to internet and key in our company address
that is www.percy.com. It is just a simple step and way to have a business or negotiate with us.
We will update and renew our website frequently to ensure customer have a current information
and data about our company operation, activity, business and performance. Our company target
is toward Asia’s most comprehensive website for buyers looking to invest in properties and
housing. We will work harder to achieve this target and aim in future.

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[INTERNET BUSSINESS STRATEGY REPORT]

Copyright © by PERCY real estate .26 March 2010. 1

2.0 INFORMATION ABOUT COMPANY

Copyright © by PERCY real estate .26 March 2010. 2

Example of company background:

Copyright © by PERCY real estate .26 March 2010. 3

Copyright © by PERCY real estate .26 March 2010. 4

Awards and achievement

Copyright © by PERCY real estate .26 March 2010. 5

Map and company address

Example : our company location map.

Copyright © by PERCY real estate .26 March 2010. 6

3.0 Services provided

Copyright © by PERCY real estate .26 March 2010. 7

Copyright © by PERCY real estate .26 March 2010. 8

4.0 : Online marketing

Second Homes (Vacations Homes)

Copyright © by PERCY real estate .26 March 2010. 9

Property Type Hotel/Resort

Copyright © by PERCY real estate .26 March 2010. 10

Name Berjaya Times Square

Address: Alam Sari, Kajang, Selangor

Copyright © by PERCY real estate .26 March 2010. 11

Copyright © by PERCY real estate .26 March 2010. 12

6. who initially wanted free information are now potential

7. Other suggestion is to market our business website by submitting it to major search

8. Another ways of marketing is free exchange of business banners or links. Consider

Copyright © by PERCY real estate .26 March 2010. 13

Copyright © by PERCY real estate .26 March 2010. 14

5.0 Value added a service

Copyright © by PERCY real estate .26 March 2010. 15

o Commercial & Investment

5. Others offer and discount for memberships

6. Third-party product reviews.

Copyright © by PERCY real estate .26 March 2010. 16

The main reason why we think that value added services is

Example of home service:

Air purifiers: Furniture

Kitchen and wardrobe

Door: Fiamma Sdn Bhd

Copyright © by PERCY real estate .26 March 2010. 17

6.0 Other Values and attribute

Copyright © by PERCY real estate .26 March 2010. 18

Copyright © by PERCY real estate .26 March 2010. 19

Example of testimonial was shown in our company website:

"Mr Benson had been assisting my family to purchase

Copyright © by PERCY real estate .26 March 2010. 20

6.3 Annual Report

Copyright © by PERCY real estate .26 March 2010. 21

Copyright © by PERCY real estate .26 March 2010. 22

Copyright © by PERCY real estate .26 March 2010. 23

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