10/12/2017 Report Page

Page 1 Front Page Page 5 Traditional Segment Analysis

Page 2 Stocks & Bonds Page 6 Low End Segment Analysis Page 10 Market Share
Page 3 Financial Summary Page 7 High End Segment Analysis Page 11 Perceptual Map
Page 8 Performance Segment Analysis Page 12 HR/TQM Report
Page 4 Production Analysis Page 9 Size Segment Analysis

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Round: 2
Dec. 31, 2019 C93544
Andrews Baldwin Chester
Prasam Benara Ritika Dua Siddharth Bhatia
Nishant Dubey Priyanka Jayakumar souradip Chanda
Naitik Gandhi Rohit Mishra Smriti Mahna
Netrika Nipane Prasanti Panda Sneha Pant
Nimish Ramesh Prasun Paul Suman Sinha
Pranav Rawat Reshma Sam Spoorthi V

Digby Erie Ferris

Sushant Garg Vishwas Dwivedi
Sumati Gidronia ARPIT KALRA
Sunny Gowda Vishal Rana
sunny gowda Kush Shah
Udit Lohiya Hetvi Vora
Tushar Pardal Soamil Vora
Sunil Sahu

Selected Financial Statistics

Andrews Baldwin Chester Digby Erie Ferris
ROS -1.1% 1.0% -3.2% 3.4% -13.5% 6.3%
Asset Turnover 1.19 0.98 1.08 1.40 0.73 1.30
ROA -1.4% 0.9% -3.4% 4.7% -9.9% 8.2%
Leverage (Assets/Equity) 3.3 2.1 3.0 2.0 5.7 1.9
ROE -4.5% 2.0% -10.2% 9.4% -55.8% 15.6%
Emergency Loan $9,989,907 $0 $35,814,757 $0 $48,760,404 $0
Sales $122,985,575 $124,952,186 $147,851,558 $172,145,475 $104,773,425 $127,645,578
EBIT $7,092,845 $9,623,381 $4,242,724 $15,598,630 ($5,705,312) $17,547,703
Profits ($1,408,920) $1,200,160 ($4,692,189) $5,791,846 ($14,175,646) $7,997,303
Cumulative Profit ($20,495,856) $6,024,080 $538,775 $7,602,547 ($18,550,384) $13,347,764
SG&A / Sales 12.3% 21.6% 20.8% 17.0% 15.3% 14.6%
Contrib. Margin % 23.0% 35.9% 28.3% 31.1% 17.0% 32.4%

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Round: 2
Stocks & Bonds C93544
December 31 , 2019

Stock Market Summary

Company Close Change Shares MarketCap ($M) Book Value EPS Dividend Yield P/E
Andrews $1.00 $0.00 2,260,545 $2 $13.99 ($0.62) $2.00 200.0% -1.6
Baldwin $27.56 ($0.72) 2,353,516 $65 $25.40 $0.51 $0.00 0.0% 54.0
Chester $1.00 ($31.30) 2,045,553 $2 $22.39 ($2.29) $0.00 0.0% -0.4
Digby $31.50 $5.07 2,335,172 $74 $26.27 $2.48 $0.00 0.0% 12.7
Erie $1.00 $0.00 2,005,839 $2 $12.66 ($7.07) $0.00 0.0% -0.1
Ferris $38.19 $8.98 2,068,523 $79 $24.85 $3.87 $0.00 0.0% 9.9

Bond Market Summary

Company Series# Face Yield Close$ S&P
Andrews
12.5S2021 $13,900,000 12.8% 97.69 C
14.0S2023 $20,850,000 14.0% 100.29 C
11.3S2028 $17,800,000 13.0% 87.09 C
Baldwin
12.5S2021 $13,900,000 12.5% 99.83 CCC
14.0S2023 $20,850,000 13.4% 104.20 CCC
11.8S2029 $20,000,000 12.3% 95.59 CCC
Chester
12.5S2021 $13,900,000 12.8% 98.02 C
14.0S2023 $20,850,000 13.9% 100.88 C
11.3S2028 $400,000 12.8% 88.00 C
11.7S2029 $1,500,000 13.1% 89.44 C
Digby
12.5S2021 $13,900,000 12.5% 100.34 B
14.0S2023 $20,850,000 13.3% 105.13 B
11.9S2029 $5,000,000 12.2% 97.77 B
Erie
12.5S2021 $13,900,000 12.9% 97.21 DDD
14.0S2023 $20,850,000 14.1% 99.42 DDD
11.3S2028 $1,000,000 13.2% 85.76 DDD
13.2S2029 $2,000,000 13.9% 94.82 DDD
Ferris
12.5S2021 $4,563,027 12.4% 100.84 B
14.0S2023 $20,850,000 13.2% 106.08 B

Next Year's Prime Rate 8.00%

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Round: 2
Financial Summary C93544 December 31, 2019

Cash Flow Statement Survey Andrews Baldwin Chester Digby Erie Ferris
Cash flows from operating activities
Net Income (Loss) ($1,409) $1,200 ($4,692) $5,792 ($14,176) $7,997
Adjustment for non-cash items:
Depreciation $6,733 $7,813 $7,760 $8,040 $7,407 $5,867
Extraordinary gains/losses/writeoffs ($649) ($1,090) ($950) $0 $0 ($811)
Changes in current assets and liabilities:
Accounts payable ($12,183) $329 $3,969 $4,635 $1,256 $2,113
Inventory $30,378 $6,382 ($19,927) ($6,889) ($37,228) $289
Accounts receivable ($3,423) ($2,787) ($120) ($4,914) $3,936 ($3,190)
Net cash from operations $19,448 $11,848 ($13,960) $6,664 ($38,804) $12,266

Cash flows from investing activities

Plant improvements (net) $10,660 ($2,630) ($32,450) ($6,800) $0 ($6,010)
Cash flows from financing activities
Dividends paid ($4,521) $0 $0 $0 $0 $0
Sales of common stock $0 $10,000 $1,000 $5,000 $0 $2,002
Purchase of common stock ($119) $0 $0 $0 $0 $0
Cash from long term debt issued $0 $20,000 $1,500 $5,000 $2,000 $0
Early retirement of long term debt $0 $0 $0 $0 $0 ($1,356)
Retirement of current debt ($35,458) ($2,576) ($600) ($5,000) ($27,956) ($11,359)
Cash from current debt borrowing $0 $0 $1,500 $5,000 $16,000 $14,321
Cash from emergency loan $9,990 $0 $35,815 $0 $48,760 $0

Net cash from financing activities ($30,108) $27,424 $39,215 $10,000 $38,804 $3,608

Net change in cash position $0 $36,641 ($7,196) $9,864 $0 $9,864

Balance Sheet Survey Andrews Baldwin Chester Digby Erie Ferris
Cash $0 $36,641 $0 $15,630 $0 $22,536
Accounts Receivable $15,163 $10,270 $12,152 $21,223 $2,871 $10,491
Inventory $33,529 $8,515 $29,308 $19,293 $81,515 $9,823
Total Current Assets $48,691 $55,426 $41,460 $56,146 $84,386 $42,851

Plant and equipment $101,000 $117,200 $137,200 $120,600 $111,100 $88,000

Accumulated Depreciation ($46,105) ($45,173) ($41,893) ($53,560) ($51,847) ($32,747)
Total Fixed Assets $54,895 $72,027 $95,307 $67,040 $59,253 $55,253

Total Assets $103,587 $127,453 $136,766 $123,186 $143,639 $98,104

Accounts Payable $2,479 $5,975 $10,059 $10,130 $8,776 $6,966

Current Debt $16,940 $6,950 $44,265 $11,950 $71,710 $14,321
Long Term Debt $52,550 $54,750 $36,650 $39,750 $37,750 $25,413
Total Liabilities $71,969 $67,675 $90,974 $61,830 $118,236 $46,700

Common Stock $31,261 $28,360 $19,860 $28,360 $18,560 $20,362

Retained Earnings $357 $31,418 $25,932 $32,996 $6,843 $31,042
Total Equity $31,617 $59,777 $45,792 $61,356 $25,403 $51,404

Total Liabilities & Owners' Equity $103,587 $127,453 $136,766 $123,186 $143,639 $98,104

Income Statement Survey Andrews Baldwin Chester Digby Erie Ferris

Sales $122,986 $124,952 $147,852 $172,145 $104,773 $127,646
Variable Costs (Labor, Material, Carry) $94,733 $80,105 $105,981 $118,678 $86,950 $86,226
Depreciation $6,733 $7,813 $7,760 $8,040 $7,407 $5,867
SGA (R&D, Promo, Sales, Admin) $15,073 $27,000 $30,693 $29,329 $16,022 $18,695
Other (Fees, Writeoffs, TQM, Bonuses) ($647) $410 ($825) $500 $100 ($690)
EBIT $7,093 $9,623 $4,243 $15,599 ($5,705) $17,548
Interest (Short term, Long term) $9,260 $7,739 $11,461 $6,506 $16,103 $4,993
Taxes ($759) $659 ($2,527) $3,182 ($7,633) $4,394
Profit Sharing $0 $24 $0 $118 $0 $163
Net Profit ($1,409) $1,200 ($4,692) $5,792 ($14,176) $7,997
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Round: 2
Production Analysis C93544 December 31, 2019

Production Information
2nd Shift Auto
Unit & mation Capacity
Primary Units Inven Age Pfmn Size Material Labor Contr. Over- Next Next Plant
Name Segment Sold tory Revision Date Dec.31 MTBF Coord Coord Price Cost Cost Marg. time Round Round Utiliz.

Able Trad 1,426 473 5/4/2019 2.1 17500 6.0 14.0 $27.00 $10.28 $8.16 24% 0% 4.0 1,500 35%
Acre Low 2,253 245 5/25/2013 6.6 14000 3.0 17.0 $20.00 $6.38 $8.35 24% 69% 5.0 1,300 169%
Adam High 283 367 7/14/2020 2.6 23000 8.8 11.8 $38.00 $14.31 $9.33 25% 0% 3.0 700 31%
Aft Pfmn 446 254 6/17/2019 1.8 25000 10.8 15.0 $32.50 $14.87 $9.33 17% 0% 3.0 600 51%
Agape Size 436 214 6/19/2019 1.8 19000 5.0 9.8 $32.50 $12.70 $9.33 24% 0% 3.0 600 36%

Baker Trad 1,268 218 5/19/2018 3.4 17500 6.0 14.0 $28.00 $10.28 $8.23 31% 0% 5.0 1,300 95%
Bead Low 1,509 256 10/5/2019 3.4 14000 2.2 17.5 $23.00 $5.77 $5.59 45% 14% 7.5 1,400 112%
Bid High 572 0 9/27/2019 1.4 23000 9.9 10.1 $39.00 $15.63 $9.57 36% 4% 4.0 500 103%
Bold Pfmn 412 46 10/19/2019 2.3 26000 10.6 15.0 $33.00 $15.04 $9.40 26% 0% 4.0 500 60%
Buddy Size 554 7 5/16/2019 1.8 19000 4.5 9.5 $34.00 $12.75 $9.40 34% 0% 4.0 500 93%

Cake Trad 1,410 593 6/23/2018 3.3 17500 6.2 14.0 $29.00 $10.38 $9.15 29% 31% 6.0 1,300 129%
Cedar Low 2,178 0 5/25/2013 6.6 14000 3.0 17.0 $21.00 $6.38 $8.57 28% 83% 5.0 1,200 182%
Cid High 795 2 9/2/2019 1.4 23000 9.8 10.2 $39.50 $15.54 $10.52 35% 33% 5.0 600 132%
Coat Pfmn 392 291 4/19/2018 3.1 25000 10.0 15.5 $34.50 $14.24 $9.28 25% 37% 6.0 500 135%
Cure Size 114 386 5/25/2015 4.6 19000 4.0 11.0 $32.50 $11.69 $10.25 4% 23% 5.0 300 122%
Cap Size 365 82 3/31/2019 0.8 20000 5.0 10.0 $34.50 $12.88 $11.64 26% 100% 5.0 300 149%
Can 0 0 1/26/2020 0.0 0 0.0 0.0 $0.00 $0.00 $0.00 0% 0% 5.0 800 0%

Daze Trad 2,346 650 3/5/2019 2.1 17500 5.7 14.3 $28.50 $10.00 $9.24 29% 35% 4.0 1,800 134%
Dell Low 1,856 0 7/31/2018 4.0 15000 2.4 17.6 $22.00 $6.11 $7.89 35% 34% 5.0 1,400 132%
Dixie High 594 0 9/19/2019 1.4 23000 9.8 10.2 $39.50 $15.54 $9.40 37% 0% 3.0 900 66%
Dot Pfmn 779 93 6/28/2019 1.8 27000 10.4 15.3 $34.50 $15.14 $10.82 24% 47% 1.0 800 145%
Dune Size 409 189 9/6/2019 1.8 19000 4.7 9.6 $34.50 $12.74 $9.40 33% 0% 3.0 600 94%

Eat Trad 1,298 1,717 9/6/2019 1.8 17500 7.0 13.0 $27.00 $11.23 $8.42 17% 6% 4.0 1,800 105%
Ebb Low 1,798 650 9/17/2019 2.2 14000 1.8 18.0 $17.50 $5.34 $8.15 15% 50% 5.0 1,400 149%
Echo High 512 509 10/17/2019 1.4 23000 9.5 10.0 $38.50 $15.49 $9.39 29% 0% 3.0 750 99%
Edge Pfmn 240 664 10/19/2019 1.6 23000 9.8 15.3 $31.50 $13.57 $9.73 0% 8% 3.0 600 107%
Egg Size 355 476 7/23/2019 1.7 19000 5.2 9.5 $31.00 $12.94 $9.73 15% 8% 3.0 600 107%

Fast Trad 1,075 242 4/22/2019 2.1 14000 5.5 14.5 $29.00 $8.76 $9.52 33% 50% 4.0 800 149%
Feat Low 1,548 0 7/27/2022 6.6 13000 3.0 17.0 $22.00 $6.08 $8.72 32% 100% 6.0 700 198%
Fist High 659 69 12/22/2019 1.2 25000 10.2 9.8 $39.00 $16.52 $10.43 33% 30% 3.0 500 129%
Foam Pfmn 528 77 11/11/2019 1.5 27000 11.8 14.2 $34.00 $16.30 $8.23 28% 0% 4.0 600 91%
Fume Size 552 74 11/9/2019 1.5 19000 5.4 8.4 $34.00 $13.67 $8.23 36% 0% 4.0 600 91%
Fox 0 0 12/12/2019 0.0 25000 11.0 9.0 $39.00 $0.00 $0.00 0% 0% 5.5 500 0%

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Round: 2
Traditional Market Segment Analysis C93544 December 31, 2019

Traditional Statistics
Total Industry Unit Demand 8,809
Actual Industry Unit Sales 8,809
Segment % of Total Industry 30.4%

Next Year's Segment Growth Rate 9.2%

Traditional Customer Buying Criteria

Expectations Importance
1. Age Ideal Age = 2.0 47%
2. Price $19.00 - 29.00 23%
3. Ideal Position Pfmn 6.4 Size 13.6 21%
4. Reliability MTBF 14000-19000 9%

Perceptual Map for Traditional Segment

Top Products in Traditional Segment

Market Units Sold Revision Pfmn Size List Age Promo Cust. Aware- Sales Cust. Access- Dec. Cust.
Name Share to Seg Date Stock Out Coord Coord Price MTBF Dec.31 Budget ness Budget ibility Survey
Daze 26% 2,329 3/5/2019 5.7 14.3 $28.50 17500 2.12 $2,000 100% $3,000 79% 53
Able 16% 1,402 5/4/2019 6.0 14.0 $27.00 17500 2.06 $500 46% $800 50% 35
Cake 16% 1,401 6/23/2018 6.2 14.0 $29.00 17500 3.31 $1,700 87% $2,400 75% 20
Eat 15% 1,280 9/6/2019 7.0 13.0 $27.00 17500 1.78 $1,600 81% $1,500 50% 33
Baker 14% 1,250 5/19/2018 6.0 14.0 $28.00 17500 3.36 $2,000 84% $2,000 57% 17
Fast 12% 1,075 4/22/2019 5.5 14.5 $29.00 14000 2.08 $900 59% $1,235 48% 24
Edge 0% 43 10/19/2019 9.8 15.3 $31.50 23000 1.60 $950 56% $850 50% 1
Cure 0% 13 5/25/2015 4.0 11.0 $32.50 19000 4.60 $1,800 77% $1,900 75% 0
Agape 0% 8 6/19/2019 5.0 9.8 $32.50 19000 1.83 $500 57% $0 50% 0
Bold 0% 4 10/19/2019 10.6 15.0 $33.00 26000 2.35 $1,900 77% $2,000 57% 0
Cedar 0% 1 5/25/2013 YES 3.0 17.0 $21.00 14000 6.60 $1,900 96% $2,050 75% 0
Acre 0% 1 5/25/2013 3.0 17.0 $20.00 14000 6.60 $600 47% $1,000 50% 0
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Round: 2
Low End Market Segment Analysis C93544 December 31, 2019

Low End Statistics

Total Industry Unit Demand 11,180
Actual Industry Unit Sales 11,180
Segment % of Total Industry 38.6%

Next Year's Segment Growth Rate 11.7%

Low End Customer Buying Criteria

Expectations Importance
1. Price $14.00 - 24.00 53%
2. Age Ideal Age = 7.0 24%
3. Ideal Position Pfmn 2.7 Size 17.3 16%
4. Reliability MTBF 12000-17000 7%

Perceptual Map for Low End Segment

Top Products in Low End Segment

Market Units Sold Revision Pfmn Size List Age Promo Cust. Aware- Sales Cust. Access- Dec. Cust.
Name Share to Seg Date Stock Out Coord Coord Price MTBF Dec.31 Budget ness Budget ibility Survey
Acre 20% 2,252 5/25/2013 3.0 17.0 $20.00 14000 6.60 $600 47% $1,000 44% 24
Cedar 19% 2,177 5/25/2013 YES 3.0 17.0 $21.00 14000 6.60 $1,900 96% $2,050 59% 30
Dell 17% 1,856 7/31/2018 YES 2.4 17.6 $22.00 15000 4.01 $2,000 100% $3,000 71% 21
Ebb 16% 1,798 9/17/2019 1.8 18.0 $17.50 14000 2.20 $900 71% $800 30% 13
Feat 14% 1,547 7/27/2022 YES 3.0 17.0 $22.00 13000 6.60 $1,100 64% $1,235 36% 17
Bead 13% 1,508 10/5/2019 2.2 17.5 $23.00 14000 3.41 $2,900 85% $2,200 47% 10
Able 0% 20 5/4/2019 6.0 14.0 $27.00 17500 2.06 $500 46% $800 44% 0
Daze 0% 13 3/5/2019 5.7 14.3 $28.50 17500 2.12 $2,000 100% $3,000 71% 0
Baker 0% 9 5/19/2018 6.0 14.0 $28.00 17500 3.36 $2,000 84% $2,000 47% 0
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Round: 2
High End Market Segment Analysis C93544 December 31, 2019

High End Statistics

Total Industry Unit Demand 3,448
Actual Industry Unit Sales 3,448
Segment % of Total Industry 11.9%

Next Year's Segment Growth Rate 16.2%

High End Customer Buying Criteria

Expectations Importance
1. Ideal Position Pfmn 10.7 Size 9.3 43%
2. Age Ideal Age = 0.0 29%
3. Reliability MTBF 20000-25000 19%
4. Price $29.00 - 39.00 9%

Perceptual Map for High End Segment

Top Products in High End Segment

Market Units Sold Revision Pfmn Size List Age Promo Cust. Aware- Sales Cust. Access- Dec. Cust.
Name Share to Seg Date Stock Out Coord Coord Price MTBF Dec.31 Budget ness Budget ibility Survey
Cid 23% 795 9/2/2019 9.8 10.2 $39.50 23000 1.41 $2,100 99% $2,250 64% 31
Fist 19% 659 12/22/2019 10.2 9.8 $39.00 25000 1.18 $1,100 61% $1,235 44% 36
Dixie 17% 594 9/19/2019 YES 9.8 10.2 $39.50 23000 1.38 $2,000 91% $2,500 64% 32
Bid 17% 572 9/27/2019 YES 9.9 10.1 $39.00 23000 1.36 $2,000 81% $2,050 51% 31
Echo 15% 512 10/17/2019 9.5 10.0 $38.50 23000 1.37 $1,500 76% $1,500 50% 22
Adam 8% 283 7/14/2020 8.8 11.8 $38.00 23000 2.64 $700 48% $0 44% 5
Eat 0% 14 9/6/2019 7.0 13.0 $27.00 17500 1.78 $1,600 81% $1,500 50% 1
Cake 0% 7 6/23/2018 6.2 14.0 $29.00 17500 3.31 $1,700 87% $2,400 64% 0
Cap 0% 4 3/31/2019 5.0 10.0 $34.50 20000 0.75 $2,000 70% $2,100 64% 0
Foam 0% 3 11/11/2019 11.8 14.2 $34.00 27000 1.47 $1,100 59% $1,235 44% 0
Baker 0% 3 5/19/2018 6.0 14.0 $28.00 17500 3.36 $2,000 84% $2,000 51% 0
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Round: 2
Performance Market Segment Analysis C93544 December 31, 2019

Performance Statistics
Total Industry Unit Demand 2,749
Actual Industry Unit Sales 2,749
Segment % of Total Industry 9.5%

Next Year's Segment Growth Rate 19.8%

Performance Customer Buying Criteria

Expectations Importance
1. Reliability MTBF 22000-27000 43%
2. Ideal Position Pfmn 11.4 Size 14.6 29%
3. Price $24.00 - 34.00 19%
4. Age Ideal Age = 1.0 9%

Perceptual Map for Performance Segment

Top Products in Performance Segment

Market Units Sold Revision Pfmn Size List Age Promo Cust. Aware- Sales Cust. Access- Dec. Cust.
Name Share to Seg Date Stock Out Coord Coord Price MTBF Dec.31 Budget ness Budget ibility Survey
Dot 28% 779 6/28/2019 10.4 15.3 $34.50 27000 1.82 $2,000 84% $2,500 57% 40
Foam 19% 525 11/11/2019 11.8 14.2 $34.00 27000 1.47 $1,100 59% $1,235 35% 35
Aft 16% 446 6/17/2019 10.8 15.0 $32.50 25000 1.81 $500 57% $0 40% 23
Bold 15% 407 10/19/2019 10.6 15.0 $33.00 26000 2.35 $1,900 77% $2,000 43% 31
Coat 14% 392 4/19/2018 10.0 15.5 $34.50 25000 3.10 $2,000 89% $2,000 45% 16
Edge 7% 197 10/19/2019 9.8 15.3 $31.50 23000 1.60 $950 56% $850 28% 8
Eat 0% 1 9/6/2019 7.0 13.0 $27.00 17500 1.78 $1,600 81% $1,500 28% 0
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Round: 2
Size Market Segment Analysis C93544 December 31, 2019

Size Statistics
Total Industry Unit Demand 2,776
Actual Industry Unit Sales 2,776
Segment % of Total Industry 9.6%

Next Year's Segment Growth Rate 18.3%

Size Customer Buying Criteria

Expectations Importance
1. Ideal Position Pfmn 5.4 Size 8.6 43%
2. Age Ideal Age = 1.5 29%
3. Reliability MTBF 16000-21000 19%
4. Price $24.00 - 34.00 9%

Perceptual Map for Size Segment

Top Products in Size Segment

Market Units Sold Revision Pfmn Size List Age Promo Cust. Aware- Sales Cust. Access- Dec. Cust.
Name Share to Seg Date Stock Out Coord Coord Price MTBF Dec.31 Budget ness Budget ibility Survey
Buddy 20% 554 5/16/2019 4.5 9.5 $34.00 19000 1.83 $2,000 75% $2,000 46% 26
Fume 20% 552 11/9/2019 5.4 8.4 $34.00 19000 1.48 $1,100 59% $1,235 39% 39
Agape 15% 428 6/19/2019 5.0 9.8 $32.50 19000 1.83 $500 57% $0 42% 22
Dune 15% 409 9/6/2019 4.7 9.6 $34.50 19000 1.75 $2,500 93% $2,500 62% 32
Cap 13% 360 3/31/2019 5.0 10.0 $34.50 20000 0.75 $2,000 70% $2,100 63% 21
Egg 13% 355 7/23/2019 5.2 9.5 $31.00 19000 1.72 $500 41% $600 30% 20
Cure 4% 101 5/25/2015 4.0 11.0 $32.50 19000 4.60 $1,800 77% $1,900 63% 4
Baker 0% 6 5/19/2018 6.0 14.0 $28.00 17500 3.36 $2,000 84% $2,000 46% 0
Able 0% 4 5/4/2019 6.0 14.0 $27.00 17500 2.06 $500 46% $800 42% 0
Daze 0% 3 3/5/2019 5.7 14.3 $28.50 17500 2.12 $2,000 100% $3,000 62% 0
Eat 0% 2 9/6/2019 7.0 13.0 $27.00 17500 1.78 $1,600 81% $1,500 30% 0
Cake 0% 1 6/23/2018 6.2 14.0 $29.00 17500 3.31 $1,700 87% $2,400 63% 0
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Round: 2
Market Share Report C93544 December 31, 2019

Actual Market Share in Units Potential Market Share in Units

Trad Low High Pfmn Size Total Trad Low High Pfmn Size Total
Industry Unit 8,809 11,180 3,448 2,749 2,776 28,961 Units 8,809 11,180 3,448 2,749 2,776 28,961
Sales Demanded
% of Market 30.4% 38.6% 11.9% 9.5% 9.6% 100.0% % of Market 30.4% 38.6% 11.9% 9.5% 9.6% 100.0%
Able 15.9% 0.2% 0.0% 0.1% 4.9% Able 15.9% 0.2% 0.1% 4.9%
Acre 0.0% 20.1% 7.8% Acre 18.5% 7.1%
Adam 8.2% 1.0% Adam 7.4% 0.9%
Aft 16.2% 1.5% Aft 16.2% 1.5%
Agape 0.1% 15.4% 1.5% Agape 0.1% 15.4% 1.5%
Total 16.0% 20.3% 8.2% 16.2% 15.6% 16.7% Total 16.0% 18.6% 7.4% 16.2% 15.6% 16.0%
Baker 14.2% 0.1% 0.1% 0.0% 0.2% 4.4% Baker 14.2% 0.1% 0.1% 0.2% 4.4%
Bead 0.0% 13.5% 5.2% Bead 12.5% 4.8%
Bid 16.6% 2.0% Bid 20.3% 2.4%
Bold 0.1% 14.8% 1.4% Bold 14.8% 1.4%
Buddy 20.0% 1.9% Buddy 20.0% 1.9%
Total 14.3% 13.6% 16.7% 14.8% 20.2% 14.9% Total 14.3% 12.6% 20.4% 14.8% 20.2% 14.9%
Cake 15.9% 0.2% 0.0% 0.1% 4.9% Cake 15.9% 0.2% 4.9%
Cedar 0.0% 19.5% 7.5% Cedar 23.4% 9.0%
Cid 23.1% 2.7% Cid 20.4% 2.4%
Coat 14.3% 1.4% Coat 14.3% 1.4%
Cure 0.1% 3.6% 0.4% Cure 0.1% 3.6% 0.4%
Cap 0.1% 13.0% 1.3% Cap 0.1% 13.0% 1.3%
Total 16.1% 19.5% 23.4% 14.3% 16.7% 18.1% Total 16.1% 23.4% 20.8% 14.3% 16.7% 19.4%
Daze 26.4% 0.1% 0.0% 0.1% 8.1% Daze 26.4% 0.1% 0.1% 8.1%
Dell 16.6% 6.4% Dell 17.5% 6.8%
Dixie 17.2% 2.0% Dixie 20.8% 2.5%
Dot 28.3% 2.7% Dot 28.3% 2.7%
Dune 14.7% 1.4% Dune 14.7% 1.4%
Total 26.4% 16.7% 17.3% 28.3% 14.8% 20.7% Total 26.4% 17.6% 20.9% 28.3% 14.8% 21.4%
Eat 14.5% 0.4% 0.0% 0.1% 4.5% Eat 14.5% 0.3% 0.1% 4.5%
Ebb 16.1% 6.2% Ebb 14.9% 5.7%
Echo 14.8% 1.8% Echo 13.0% 1.5%
Edge 0.5% 7.2% 0.8% Edge 0.5% 7.2% 0.8%
Egg 12.8% 1.2% Egg 12.8% 1.2%
Total 15.0% 16.1% 15.3% 7.2% 12.9% 14.5% Total 15.0% 14.9% 13.3% 7.2% 12.9% 13.8%
Fast 12.2% 3.7% Fast 12.2% 3.7%
Feat 0.0% 13.8% 5.3% Feat 12.9% 5.0%
Fist 19.1% 2.3% Fist 17.2% 2.0%
Foam 0.1% 19.1% 1.8% Foam 0.1% 19.1% 1.8%
Fume 19.9% 1.9% Fume 19.9% 1.9%
Total 12.2% 13.8% 19.2% 19.1% 19.9% 15.1% Total 12.2% 12.9% 17.3% 19.1% 19.9% 14.5%
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Round: 2
Perceptual Map C93544 December 31, 2019

Perceptual Map for All Segments

Andrews Baldwin Chester

Name Pfmn Size Revised Name Pfmn Size Revised Name Pfmn Size Revised
Able 6.0 14.0 5/4/2019 Baker 6.0 14.0 5/19/2018 Cake 6.2 14.0 6/23/2018
Acre 3.0 17.0 5/25/2013 Bead 2.2 17.5 10/5/2019 Cedar 3.0 17.0 5/25/2013
Adam 8.8 11.8 7/14/2020 Bid 9.9 10.1 9/27/2019 Cid 9.8 10.2 9/2/2019
Aft 10.8 15.0 6/17/2019 Bold 10.6 15.0 10/19/2019 Coat 10.0 15.5 4/19/2018
Agape 5.0 9.8 6/19/2019 Buddy 4.5 9.5 5/16/2019 Cure 4.0 11.0 5/25/2015
Cap 5.0 10.0 3/31/2019

Digby Erie Ferris

Name Pfmn Size Revised Name Pfmn Size Revised Name Pfmn Size Revised
Daze 5.7 14.3 3/5/2019 Eat 7.0 13.0 9/6/2019 Fast 5.5 14.5 4/22/2019
Dell 2.4 17.6 7/31/2018 Ebb 1.8 18.0 9/17/2019 Feat 3.0 17.0 7/27/2022
Dixie 9.8 10.2 9/19/2019 Echo 9.5 10.0 10/17/2019 Fist 10.2 9.8 12/22/2019
Dot 10.4 15.3 6/28/2019 Edge 9.8 15.3 10/19/2019 Foam 11.8 14.2 11/11/2019
Dune 4.7 9.6 9/6/2019 Egg 5.2 9.5 7/23/2019 Fume 5.4 8.4 11/9/2019
Fox 11.0 9.0 12/12/2019

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Round: 2
HR/TQM Report C93544 December 31, 2019

HUMAN RESOURCES SUMMARY

Andrews Baldwin Chester Digby Erie Ferris
Needed Complement 566 637 1,063 1,084 1,037 724
Complement 566 637 1,063 1,084 1,037 724
1st Shift Complement 432 612 715 854 897 524
2nd Shift Complement 134 25 348 230 140 200

Overtime% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Turnover Rate 7.8% 9.3% 7.6% 9.3% 8.5% 8.9%
New Employees 44 77 477 301 154 255
Separated Employees 920 0 0 0 0 0
Recruiting Spend $200 $500 $3,500 $1,000 $100 $2,500
Training Hours 60 20 65 20 40 30
Productivity Index 100.4% 100.0% 103.4% 100.0% 100.0% 100.0%

Recruiting Cost $53 $115 $2,148 $603 $170 $891

Separation Cost $4,600 $0 $0 $0 $0 $0
Training Cost $679 $255 $1,382 $434 $830 $435
Total HR Admin Cost $5,332 $370 $3,530 $1,036 $999 $1,326

Labor Contract Next Year

Wages $23.15 $23.15 $23.15 $23.15 $23.15 $23.15
Benefits 2,500 2,500 2,500 2,500 2,500 2,500
Profit Sharing 2.0% 2.0% 2.0% 2.0% 2.0% 2.0%
Annual Raise 5.0% 5.0% 5.0% 5.0% 5.0% 5.0%

Starting Negotiation Position

Wages
Benefits
Profit Sharing
Annual Raise

Ceiling Negotiation Position

Wages
Benefits
Profit Sharing
Annual Raise

Adjusted Labor Demands

Wages
Benefits
Profit Sharing
Annual Raise

Strike Days

TQM SUMMARY
Andrews Baldwin Chester Digby Erie Ferris
Process Mgt Budgets Last Year
CPI Systems $0 $0 $0 $0 $0 $0
Vendor/JIT $0 $0 $0 $0 $0 $0
Quality Initiative Training $0 $0 $0 $0 $0 $0
Channel Support Systems $0 $0 $0 $0 $0 $0
Concurrent Engineering $0 $0 $0 $0 $0 $0
UNEP Green Programs $0 $0 $0 $0 $0 $0
TQM Budgets Last Year
Benchmarking $0 $0 $0 $0 $0 $0
Quality Function Deployment Effort $0 $0 $0 $0 $0 $0
CCE/6 Sigma Training $0 $0 $0 $0 $0 $0
GEMI TQEM Sustainability Initiatives $0 $0 $0 $0 $0 $0
Total Expenditures $0 $0 $0 $0 $0 $0
Cumulative Impacts
Material Cost Reduction 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Labor Cost Reduction 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Reduction R&D Cycle Time 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Reduction Admin Costs 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Demand Increase 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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