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Resume - Bharath S
Resume - Bharath S
Nov 2007 – May 2011 Jan 2012 – Feb 2013 Feb 2013 – Apr 2013 Sep 2013 – Oct 2016
Platforms used:
Syndicated studies through Intel database and internally formalized go-to sources off the
Internet including research houses, tech sites, academic journals, industry associations,
company & government sites
Typical Outcomes:
Sampling of projects
delivered to Intel From data audits and newsletters, to more strategic outcomes like POVs, tech/competitor
deep dives, tech trend monitoring, consumer-analyst reviews and hypothesis validation
Deep dives studying Intel s competitor moves impacting GTM strategies by analyzing
product roadmaps, up-stream and down-stream supply chain impact of partnerships in
the vendor ecosystem, pricing strategy overview by analyzing exploded BoM of
vendors in the IoT / Wearables / Wristables market
Tracking emerging technologies, example – Energy Harvesting in Embedded Systems:
new materials in the R&D phase touted to be disruptive for the industries in question,
extent of market impact by studying market size and revenue forecasts of sectors that
will be impacted by new technologies using these materials. Quantifying impact of the
use of energy harvesting through analogical inferences by comparing micro and macro
grids use of power in IoT
Studying marketing strategies of tech giants – for instance, (1) why did Apple rope in
design execs from fashion labels like Yves Saint Laurent and Burberry, (2) trying to
decipher the underlying intent of tech giants through ad copies of tech commercials
and web pages (3) How did Intel perform on specific metrics across Roadshows in the
APAC, using their primary data, etc.
Assisting in senior exec presentations within Intel: to execute Market Watch
presentations involving a niche target audience. This includes curating and
brainstorming on the most current tech trends in the market and convincing the
stakeholders on the likely impact to Intel. For instance, the interest of Filipinos in the
Bitcoin market and the impact of Intel s Data Center business in the region.
Consumer and Enterprise opinions on the performance of specific compute
technologies by using certain web-scrapping methodologies to summate viewpoints.
Example, is there a shifting dynamic observed in the market for Apple s adoption in the
Enterprise; what is triggering this shift; and what is the impact to Intel and its
adjacencies.
Highlights:
Highlights:
Worked in coordination with Account Managers in the German office
Shared campaign analytics for AdJug s German ad inventory including critical metrics
that mattered to Publishers, Advertisers and the senior management
Participated in Product Developmental sprints for smoother automated reporting
Highlights:
Extended support to AOL Advertising Teams in the UK, Germany, France and the US in
two distinct roles of sales strategy and brand planning / media measurement
Developed industry-specific Contact Strategies to help sales teams focus on key
accounts
Reference Based on this portfolio analysis, conducted deep-dive research on potential advertisers
and their industries covering advertising landscape, consumer psychographics, AOL
Anil Damodaran, channel/site performance as against competition and target market opportunity for
Associate Vice President potential advertisers
Blueocean Market Intelligence
Used Paid-access third party databases involving Mediamark Research, Nielsen, comScore,
Mobile: 94814-01000
TGI Surveys, TNS-Kantar Media including their German and French language platforms,
Email: anil.d@blueoceanmi.com AGOF (German Online Media Research), Ebiquity/Thomson Intermedia & others
Experienced in using Adobe s web analytics tools of Omniture SiteCatalyst and
Discover
Date of Birth:
27th Feb 1981
Address:
73, Liberty Acres Golden Homes,
Sarjapur-Attibele Road,
Indlabele village,
Bangalore - 562107