DishyMix: Success Secrets from Famous Media and Internet

Business Executives
Episode 171: Chase McMichael of InfiniGraph on Curating
Content for Social Activation Podcast link

Susan Bratton Welcome to DishyMix. I’m your host, Susan Bratton, and on today’s show you’re
going to get to meet a person I really like a lot, who I’ve been following the career of with, I
guess I’m just really impressed with everything that Chase McMichael thinks about and does in
his career. He’s currently the president and CEO and the co-founder of a company called
Infinigraph. They’re called the ultimate source of social intelligence, and Chase as always blows
my mind. Actually he just expands my mind every time I talk to him. And I wanted to have him
back on the show so we could hear what he’s doing at Infinigraph. We’re going to talk about
social activation, we’re going to talk about something that one of my former guests, Bernie
Borges, is also a big champion of, which is that brands are publishers in the world of Google and
social media, the brands that win are the ones that not only have a connection to their customers,
but an ongoing conversation that’s as relevant and wide ranging as possible. So lets get Chase on
the show. Welcome Chase.

Chase McMichael: Hi Susan, how are you?

Susan Bratton : I am great man. How are you?

Chase McMichael: I’m doing awesome. Thanks for inviting me on your show. I’m excited about
it.

Susan Bratton : Oh good, I’m glad. Well me too, ‘cause I want to talk about it. So I think the
foundation of this conversation really needs to start with the very first time that we met around
your first company, Unbound Technologies, and the idea of connecting and leveraging
influencers. And what I was hoping that you would do, you know, a lot of people on DishyMix,
they get influencers, they understand it, they know how to find them and track them. They’re
using, you know, companies like Rap Leaf and others now, you know, where you were one of
the first to do this, to understand who their influentials are, creating insider programs and things
like that, but you’ve leapfrogged all that stuff and you’re kind of onto a new concept around
Infinigraph and social activation. So tell us how you started in the influencer world and why that
really wasn’t enough, if you will, and how you moved into what you’re doing now.

Chase McMichael: Sure. Well first off, you know, the social networks are, you know, an
evolving entity and it’s an ecosystem. What’s great about what’s, you know, what I was doing in
the past was, you know, we were identifying who was connected to who around your email
database basically. And that had some great value. The challenge was is that the world as we
know it is interacting with other content, individuals outside of your data source and you really
needed to look at that as a holistic entity and get a grip around the information that people were
sharing. So first and foremost, you know, understanding influencers 1.0 was well how many
friends do they have, are they active, are they connected to the right people and things of that
nature. And now it’s really changed to this activity around their actual social graph, and what I
mean by that specifically is, you know, I may have multiple social presences, I’m having
different types of conversations, I may follow many different brands on Twitter and I may like
many different content sources on Facebook, and I may actually be joined in interacting with
groups on LinkdIn. Well that is your social personal. When you look at that and look at maybe a
brand has lets say a hundred thousand or a million people, that is a game changer because now
that information can be categorized, right, organized in a way that the brands for the first time
can get a view into their audience and really what is about them versus about their product. So
1.0 was, you know, understand what’s in my database, potentially find connections, look at some
connection, how many connections people have, and now what we’re doing today is we’re really
getting a true understanding of what we call the content consumption graph, how people are
interacting on the graph, who are they interacting with and what is their interaction rank, and we
call it the social rank. And that’s really a game changer because the brands today are having, you
know, they’re struggling. They’re struggling with, “Well what do I do and how do I
communicate with my consumers are not so myopically focused around their product and
product pitch, product pump?” It’s more about what is your consumer doing, how are they
communicating, what are they communicating around and then being part of that movement and,
you know, like a pharmaceutical company, to a B2B, to a B2C company, all of those individuals
there is content being created on scale now. You know, when the first internet came out, you
know, people started doing blogs, news articles, all this information was being sorted, ranked and
stacked by Google. Now all that sort and rank is actually by people, and that’s really huge
because it’s not just how many links do I have on my page, but how many successful interaction
that I have on that content, and that’s really where, you know, the search is being challenged by
the fact that individuals are driving not only the conversation, but driving the epicenter around
what topics are trending. And that’s I think for brands is a huge opportunity to now be part of
that conversation.

 
Susan Bratton : So at its essence what you’re saying is that a brand isn’t just going to be pushing
content out about their world; they’re going to get into the world of the people that follow them
and find out what other things they care about and enter into that conversation where applicable.

Chase McMichael: Absolutely. You know, one of the things that’s happening right now is that
you have discreet micro communities that are resonating amongst their own individual friends
and connections, they’ll find a piece of content that’s interesting, maybe a new article or maybe
some type of periodical information that’s in a write-up, and the information’s being created,
mashed up and gathered, but the problem is is that you may have many different micro
communities resonating around different types or very similar content, but, you know, it’s just
like how do you create a nuclear bomb, you got to get enough uranium together. Well you’re,
you know, a brand has an opportunity to bring those communities together so they can start
owning, you know, a content category. Lets say I’m into publishing, you know, of apparel. Well
there’s a lot of materials being shared and interacted with; why am I not owning that space so
that I become the information discovery zone? And this is really where brands could take a
position and be the ones that aggregate this information, do the heavy lifting – you know, and
there’s technology to do that – and be able to then start using your channel to feed content to
individuals that have shown their interest, and that really elevates you because now you’re not
only leading in a category of information aggregation and it gives your staff internally, the brand
staff, focus on creating exclusive content and this whole simbian world of information sharing
and cross sharing is, you know, what they’re using today is a term called curation, and it’s a big
opportunity and it’s the way that is fitting our source today.

Susan Bratton : Go back to social rank and explain what that means in your world.

Chase McMichael: Absolutely. Social rank is in its essence is – people have heard of, like, clout
score. There’s several different companies that use different mechanisms like well how many
times did you get retweeted, are you listed, how many connections you have. And what we
looked at and what we felt, you know – and obviously I can’t give out too much of the secret
sauce – but social rank to us was, there was three critical factors; were you active within a topic,
and the topic is important because some people are aggregating and curating content themselves,
sharing it and distributing it. People take that content, will potentially comment on it, reshare it,
and what we found is that both on Twitter and Facebook and even LinkdIn, this was having at a
very geometric around many, many different topics and categories. And so when we look, when
we define what is social rank, we’re looking at individuals that are actually getting other
individuals to interact and interacting mean that they’re actually participating in the physical
conversation. Those individuals are gold because those individuals could be indoctrinated into an
advocacy program for a brand and that individual’s very passionate around a specific topic. Well
there’s thousands of these people or hundreds of thousands of these individuals going on every
day and ebbing and flowing into these topic categories. What we’re doing is actually monitoring
that, so we’re not really doing keyword monitoring, we’re actually monitoring the physical
people and their social interaction around content, and that’s how we’re utilizing calculating the
social rank.

Susan Bratton : So you went from, at Unbound you went from identifying influencers based on
how many – I’m sure it was much more complex than this Chase – but basically…

Chase McMichael: Well it’s in common connections, you know, like…

Susan Bratton : In common connections, yeah, how many people they had as followers
essentially, how powerful were their networks. That was your first kind of line of defense, right?

Chase McMichael: Well and also we added, there was the, you know, how many friends that say
if I was a Lady Gaga fan, right, if I had 50 other Lady Gaga friends that were also fanning, my
ability to create potential conversation around Lady Gaga was high, and that was one way where
we were actually determining what, you know, a potential social influencer. If you had a lot of
friends that had the same income and connection, well you can, you know, flip that around and
say okay, that’s great, but we were, you know, if you break it down, that individual may not be
active. He may not have anyone interacting with him, just because I have, you know a hundred
friends that have connected to Adobe, but if I don’t do anything on the graph, if I’m not, you
know, creating action, and that’s really where the whole premise of we’ll call ‘social activation’
is like, you know, to activate someone there has to be an action and action has to be relevant and
it also has to be around passion. You know, a person that sits there and comments and/or
potentially even writes a blog, there has to be some motivating factor of those individuals that
have multiple profiles, they’re interacting with multiple individuals that are using mobile and
desktop technologies. Those individuals are going to be having a higher rank and they’re
interacting around content that’s relevant to them. And so those, all those factors really played
into that social rank calculation.

Susan Bratton : So you’re no longer looking at how many followers and connections a person
has; you’re looking at how they get other people to participate in a conversation around a subject
that a brand, that could be important to the people that follow a brand. Is that right?

 
Chase McMichael: Absolutely. I mean, you could have lets say 400 friends, but if you are
interacting and engaging around content and people are engaging you around that content, that
social reach and the amplification – and you know, Brian Solis says it really well, it’s called
social resonance – is so powerful because it’s going beyond, just because you have a huge
number of followers, if they’re not steaming the quality and they’re not really resonating around
certain specific vertical topics, you know, you’re using a megaphone in a vacuum and the
information is not flowing and passing readily.

Susan Bratton : We’re really going back to opinion leaders. I mean, that’s really what it is, and
brands have always sought out opinion leaders. And now you’re saying that a brand should
curate content beyond their own navel gazing world into the greater… I’ll give you a good
example: Blue Diamond Growers. They’re here in Sacramento, they make wonderful and
delicious nuts. And they sponsor the LPGA and I think maybe the NFL; those are their kind of
two big things, and if I got it wrong it’s okay, but they do like a chicks sport and a man’s sport.
And instead of talking about nuts all the time in their social strategy, they could easily be talking
about and furthering the conversation around LPGA, around golf, for their women followers, is
that right, feeding that information as an extension to sponsorships they’re already doing?

Chase McMichael: Spot on. I mean, there’s so much information that’s relevant to their female
target that is golf oriented where they can take that information, redesseminate it to their channel,
and then, you know, there’s ways where you can weave your message in as part of that broadcast
and that, effectively you become a source of information. So you’re not just pounding about your
product, ‘cause, you know, how much can you say about your, lets say, nuts.

Susan Bratton : You can say a lot about nuts actually.

Chase McMichael: I’m sure that’s…

Susan Bratton : They have a lot of different kinds of nuts and they have different flavors and
different, you know, styles…

Chase McMichael: There’s actually sustainability farming…

 

Susan Bratton : Yeah.

Chase McMichael: There’s all kind, eco….

Susan Bratton : The history of the Sacramento Valley and, yeah, there’s lots of stuff.

Chase McMichael: Well think about all the content that people are actually interacting around,
that people are actually creating that are connected to this company. So by actually looking at
that conversation, they’re able to rank that, repurpose, redistribute it and that really elevates
themselves because now they’re not just a nut company but they’re about content and
information movement within their society.

Susan Bratton : I have to say you’re really eloquent today, you’re doing an awesome job. You
sound so good. I want to go to a break and when we come back I want you to either use a real
case or a use case and walk us through… So you’re telling us now, like, I know all the people
that are like, “Oh shit, now I got to do this”, you know. So what I want you to do is break it
down and make it really easy, what are the step by step things that we would need to do as social
media manager or the brand manager if I really wanted to embrace your advice and this next
generation social activation. Does that sound good?

Chase McMichael: Awesome!

Susan Bratton : All right, so we’re going to go to a break and we’ll be right back with Chase
McMichael. Chase is the co-founder of Infinigraph. Stay tuned, we’ll be right back.

Susan Bratton : We’re back with Chase McMichael of Infinigraph. So Chase, tell us how we do
this darling. What do we have to do? Just tell me what to do.

 
Chase McMichael: Well first of a lot of the tools out there today weren’t ever engineered to do
just this task, so, you know, I created something to enable a brand to first look at their
community, and we use Facebook and Twitter to connect. We analyze those connections, what
content and conversation is occurring, what links are being shared. We also then look at the cross
affinities, what are they else connected to, and at that point we have what’s called a global
cluster, once we’ve analyzed that. So the brand doesn’t really have to do much of anything
besides literally connect their Facebook and Twitter. Once we come back with a ranked list of
content they look at that content, they can check it out and if they like it it’s called a trusted
content source. This may be, you know, some type of botanist that’s blogging on, you know, a
certain type of nuts, to choose an example. We just launched the My Colts. So My Colts, it’s a
football team and exactly what they’re doing is that we found in source content that was relevant
to their fans. There were some local publishers that content was being fed into their feeds, and
now their feeds are being automated both on Facebook and Twitter with, you know, tags and
things put in correctly. And what’s nice about that is every time a person clicks on a link the
content shows up, on the very top banner they talk about, you know, the Colt promos and offers,
and it’s a really great way where they keep the conversation going, interaction is very relevant,
and very simply be able to keep the brand name alive in front of the customer, which is, you
know, a Colts fan. Another example, you want me to give another one?

Susan Bratton : Yeah, let me ask you a quick question.

Chase McMichael: Sure.

Susan Bratton : A lot of people are going to be thinking, especially the DishyMix crowd, that
this is a keyword oriented scenario where your rank list of content must have come from some
keyword thing. So explain what you’re doing, ‘cause you said it’s not that.

Chase McMichael: Yes. The good news is that we’re producing keywords that are extremely
viable for doing like a Facebook ad buy or even a Google ad buy because now we’re actually
looking at your consumer connections, their friends and what content they’re actually interacting
with. So we’re able to determine, hey, if I shared with Susan, you know, a link to lets say an
event in Houston or in San Francisco, and you click on that, you share it to another person, what
happens is that link comes up high and that content is relevant to the audience I’m connected to,
and that then gets presented back to the brand as this is relevant content that is resonating with
your audience. At that point they have a choice: they either can make that a trusted content
source, it maybe be for the Opera, and then they’re able to put that information in their feed as
being a relevant source to their audience. It’s a big game changer because some of the content
you may think is not really relevant but the data don’t lie. Your audience is resonating around it
and you now have an opportunity to be in the crowd cool and it’s about being part of a
conversation that’s not just brand specific.

Susan Bratton : How are brands feeling about trusted content feeds? That must be as scary as the
moment when brands realized that people were having conversations, good and bad, about them
in the social sphere and they couldn’t control it. How are they doing with the trusted feeds? Is it
pretty easy to find that kind of thing and how much does the topic change? Is it temporal or are
there kind of these more long term conversations that people are having?

Chase McMichael: Well first, you know, the conversations are somewhat temporal, but usually
people have in the audience is very passionate around certain specific content categories, and
they really don’t drastically change. If anything, they’re expanding and our data proves that they
do expand as the graph starts to expand, more social, more sharing, more liking, all of that is a
big game changer for content in general because the density around conversation is increasing
not decreasing. We’re at 90 million Tweets a day, so the reality is information density is
increasing for the brand. Understanding what content is relevant to you is important, how they
feel about it is, it really comes down to is we have an approval mechanism. So you know, the
challenge is is that some brands, some people will say, “Okay, I trust this content, I will let it go
out”, because the person that is publishing the content is protecting their brand. There’s a point
where the brands are saying, “No, everything’s got to be approved.” But, you know, that’s
another challenge where, you know, we say taking your dead feed to a live feed. Some brands
need to let certain things flow. There is going to be some challenges obviously, and then there’s
some content that would only be approved because it may be a little too user generated. So, you
know, like Yahoo Sports; I mean there’s all kinds of content sources being created that would be
considered pre-cleansed. But again, you know, it’s really up to the community manager. It’s like
a lot of the community managers today, there’s some actually have left their boards open for
people to comment. It’s like un-moderated and the ones the brands that have done that seem to
have – and it’s not seem, the data doesn’t lie – they have more social interaction. More social
interaction creates more reach. So there will be brands that will be challenged with just letting
content flow through their social ecosystem unabated. And then there will be many, I believe,
we’re starting to see this now where there’ll be a portion of the content that they’re good with
and then there’s a portion of the content that they feel they have to approve. And that’s really just
the world we live in.

Susan Bratton : So we’re talking about using feed technologies to increase the relevance of the
conversation, the breadth and the relevance of the conversation with your followers. How do you
measure the effectiveness of this so far? What are some of the early KPI’s that you’re clients
might be tracking?
 

Chase McMichael: Well, you know, the reality is that CTR, click through rate, I mean every
client wants traffic to their site and, you know, when you’re sitting in a boardroom with, you
know, executives they need to move the needle on what really matters to them. Yes there is
customer loyalty. Yes there is sustainability, and all the other buzzwords we’re using, but there’s
also what’s called the bottom line, and the bottom line for them is how many units did we sell
this month, you know, or how many subscriptions got signed up. And that really comes down to
creating the most social interaction possible vis a vie you have to go beyond yourself at this
point. And relevancy, vital. But if you can create conversation click throughs and create physical
interaction, that in turn turns into one thing, and that is attention. They’re giving you attention.
Now clearly you have to have a great product. You have to have a great story. The customers
have to love you and they first and foremost need to say something about you. Those chemistry
elements have to be there or, you know, it’s like, you know, you have to have two hydrogens to
one oxygen. If you don’t have that then you don’t got water. And the reality is brands have to
have a baseline foundation for their product to succeed. The big brands that have good
reputations, that have good products, have loyal customers, this is really an amplifier because
now you’re pumping in content that’s broadly relevant, gets them more engaged. That
engagement in turn causes, which we’re using Facebook and Twitter as an example here, the
beauty of all of this is the graph, the graph, the feed, the ability to take information that goes
beyond me and gets distributed and broadcasted. And the whole theory we proved through
physical data is that when that happens it creates traffic, new individuals, leads, back to that site
to create discovery. And that is word of mouth marketing, and it’s word of mouth marketing like
a ricochet on content of relevance to a vertical audience.

Susan Bratton : And you’ve really put your pricing model into that strategy, which is that
marketers want to be in the conversation, they want people to click on their content and come to
their site, but they also want followers. And part of your model is that you get a flat fee plus you
get paid for all new followers, is that right?

Chase McMichael: Yes. You know, one thing that’s nice about, you know, the social sites is that,
you know, there’s API’s in place today that enable you not only to analyze who you want to
connect to, but they enable that to be enacted. The authenticity is very critical. The challenges in
what we see, you know, a client will come to us and they may be following or friends with, you
know, several hundreds of thousands of people, will only do the analysis on them. A good chunk
of them are inactive. They’re not interacting with them. And that doesn’t mean that that person is
not a good listener. And so one of the things that’s very important is that when you’re, we call it
clean, you clean your following base, is that you want to determine, well is this person connected
to other relevant brands and do they have a potential voice. And then what we’re also doing is
finding specific people that we know are active, active in a vertical sharing content, that we want
to get them to follow you, and that’s a critical element to this whole equation. You may have a
quarter of a million, fifty thousand, ten thousand, five thousand, but you want to double, triple
and quadruple that and the way to do that is through connection and that is going out physically
and connecting with those people, and we put that in full motion.

Susan Bratton : How do you put that in motion?

Chase McMichael: Well so Twitter actually allows you through the API to actually make a
request to a thousand people a day. And one of the things that you have to do is make sure that
when you do that – ‘cause they rate limit you – is that you need to make sure you are requesting
the right people. And, you know, I’ve very against these automated tools out there because it’s
the blind leading the blind, and/or you sit on top of one Twitter site that has a lot of followers
and you start following, you know, junk, and that’s not going to help you as a brand, nor is it
going to help amplify your voice. There is a set of individuals because of the link sharing and all
the statistics that we bring back that says, “Hey, these are the people you need to be connected
with and here’s the reason why.” And so it’s not the quantity so much, it’s the quality. The
quality leads to quantity.

Susan Bratton : Okay, so do you have any information about, it used to be that if you followed
someone they pretty much followed you back. But I’ve noticed or it seems to me that those ratios
are dropping. Do you find that or is that just my personal gut feel?

Chase McMichael: No, it is a fact. And in the challenges is always is again, it’s relevance. You
know, when you start to follow a set of individuals and, you know, if they’re using an automated
tool that’s one thing, but you know, the fact is is that you want to make sure that it’s very
relevant. If you’re trying to follow, you know, lets day a thousand people and they all have ten
thousand followers, they’re inundated. And they may not be your best target because… So there
is a ratio, there’s a nice little sweet spot, we don’t tell anybody what that real number is, but there
is a nice little sweet spot of a ratio in there where, you know, we get really nice response rates,
and that’s something that we just dial in for the clients because, you know, at the end of the day
we get paid on not only how many people got connected to them but how much traffic is being
generated from those connections. So we’re insensitivized greatly because it’s all performance
based to generate not only the best quality, but the best interaction.

Susan Bratton : So is your target customer for Infinigraph a social agency, a social media
manager at a brand or something else?
 

Chase McMichael: It’s all of the above. You know, primarily right now we are targeting the mid
market in large brands. Those currently today will benefit the most because they already created
a relatively large volume – maybe five thousand, ten thousand, a million. And the information
that comes back from that is just worth its weight in gold. And then at the end of the day they
really do have a way of growing their base because what Twitter doesn’t like is to you to over
follow. So lets say you have a hundred thousand friends and only, you know, three thousand are
following you. That doesn’t fly at all.

Susan Bratton : What is the current ratio that Twitter thinks is a good ratio?

Chase McMicahel: You know, I know that there is a stopping point. We don’t really go to that
level. You know, there is a tipping point, and I have ask my guy on my end exactly what that
number is, but there is definitely, I can tell the audience here you don’t want to get out of balance
or you will get dinged. And that’s important. Plus it looks strange.

Susan Bratton : Yeah, right. Exactly. You’ve got, we don’t have to say it again. So our time is
almost up. Are there any other things that you could tell my very sophisticated marketing
DishyMix listeners, that maybe they’re not quite ready to go to the extent of creating custom
feeds of content and working with you now, but that that there are some small things that using
the knowledge you’ve acquired in looking at the data, that you might be able to themselves
implement. I’m talking about just the quick and dirty, you know, gorilla marketing version of the
Infinigraph concept. Are there any like two or three things you’d say, “Hey, if you’re not doing
this, do this. Not doing this, do this”?

Chase McMichael: Oh for sure. First of all, there’s a lot of RSS readers out there that are very
usable. Most of the content – I would say like 90 percent or plus – are the content that you want
to redistribute through your channel is RSS enabled. The second part is watch your feed, and
watch your competitors feeds, you know. You can do hash tag searching, where you actually put
in a hash tag, put it in a search and it actually pulls up and shows you what people are clicking,
not something someone’s clicking on, but what people are, you know, looking. There’s Tweet
Mimi, which shows you the number of clicks that certain links are getting. And really actually
there’s my blog post, my recent blog post, blog.infinigraph.com, has a whole list of different
tools for determining advocacies, finding influencers, tracking conversations. So if you were to,
you know, put a couple of those together, you would able to then determine, well hey, this looks
like this is trending. You can read that and say, “Hey, I want to put that in my feed”, and at that
point you would be, you know, as a human you’re the social intelligence and that’s sort of kind
of our little keyword we use, you would be the social intelligence, you would identify this is
happening around these individuals or around this topic, I’ve checked the content out, yes,
definitely looks relevant, and then you would then could put it into your feed and at that point a
little bit of manual work but it would work because… And then you could start actually with
bit.ly or other link tracking tack, how many people clicked or retweeted and all of the sudden
voila, you have now done intelligent content automation.

Susan Bratton : Nice! And how do you take an RSS feed and automatically Tweet it through
your Twitter account or post on your Facebook page?

Chase McMichael: So there’s this series of different tools that will do that. The challenge with
doing it automatic, if you don’t add like the right hash tags or apps, it does look a little
automated. And you can go to a persons page – and I’m sure you went to a person Facebook
page and you saw all their posts they would make from their Twitter and it’s just automatically,
you know, one after another. So you need to be a little bit sensitive about that because, you
know, at the end of the day it is about putting some human out. So now we’ve done some really
smart things on our end to put the right tags in, you know. When we see social and media we put
it together and make that a tag. So there’s some smart things we’re doing. You can do that to. If
you just want to do a full on automation, there is a couple of tools, again it’s on my blog, and you
can click on those and some of the actual I believe Code Tweet, but that’s with the exact target,
but there is some other products like Hoot Suite that you can set up scheduling from feeds. And
also know that I believe the All Top, which is the part you were talking about…

Susan Bratton : Yeah, Objective Marketer.

Chase McMichael: Objective Marketer, they’re doing some automated stuff as well from RSS.
But, you know, just be sensitive that, you know, don’t get too overzealous ‘cause if you’re not
making it look clean and it’s not organized really well, it will look like you’re just feeding your
feed.

Susan Bratton : Got it. That makes total sense. Well thank you for the quick and dirty tips too. I
always appreciate that. Sometimes you’re not quite ready to go full on into it, but it really makes
sense. What you’re doing is expanding the conversation, increasing your relevancy about the
content you have to your customers. Chase, thank you so much for being on DishyMix again,
and I really love what you’re doing now. There’s a few people I need to introduce you to. So
we’ll take care of that after the show. And you want to give you’re URL again one last time so
people can find you?

Chase McMichael: Yeah, go to my Facebook page, you know. We’re about social, so it’s
facebook.com/infinigraph. I’m also at Twitter, so it’s www.twitter.com/Infinigraph. Easy.

Susan Bratton : Perfect, we’re going to do that. All right, I’m your host, Susan Bratton . You’ve
gotten to meet Chase McMichael and I hope had a mind expansion around where social is going.
And I look forward to connecting with you next week and have a great day. Take care.

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Susan Bratton
CEO 
Personal Life Media
(650) 948-0500 begin_of_the_skype_highlighting              (650) 948-
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(650) 248-3483 begin_of_the_skype_highlighting              (650) 248-
3483      end_of_the_skype_highlighting c

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