Marketing

Overview

 Build a list of potential clients and a separate list of buyers

 Be consistent – establish your creditability with social proof and testimonials

Ads

 Pitch emotion in your ads: “Double your pleasure, double your fun”, ‘2 people next to each other
looking different with labels under them – “I am x. I am y.”’.
 “Goodbye x. Hello y.”
 “Just y. X Disappears.”