SWOT ANALYSIS OF CADBURY INDIA LTD.

PHASE-1
COMPANY OVERVIEW
Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination of Kraft Foods and
Cadbury creates a global powerhouse in snacks, confectionery and quick meals.

With annual revenues of approximately $50 billion, the combined company is the world's second
largest food company, making delicious products for billions of consumers in more than 160
countries. We employ approximately 140,000 people and have operations in more than 70
countries.

In India, Cadbury began its operations in 1948 by importing chocolates. After 60 years of
existence, it today has five company-owned manufacturing facilities at Thane, Induri (Pune) and
Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi,
Mumbai, Kolkota and Chennai). The corporate office is in Mumbai.

Currently, Cadbury India operates in four categories viz. Chocolate Confectionery, Milk Food
Drinks, Candy and Gum category. In the Chocolate Confectionery business, Cadbury has
maintained its undisputed leadership over the years. Some of the key brands in India are Cadbury
Dairy Milk, 5 Star, Perk, Éclairs and Celebrations.

Cadbury enjoys a value market share of over 70% - the highest Cadbury brand share in the
world! Our billion-dollar brand Cadbury Dairy Milk is considered the "gold standard" for
chocolates in India. The pure taste of CDM defines the chocolate taste for the Indian consumer.

In the Milk Food drinks segment our main product is Bournvita - the leading Malted Food Drink
(MFD) in the country. Similarly in the medicated candy category Halls is the undisputed leader.
We recently entered the gums category with the launch of our worldwide dominant bubble gum
brand Bubbaloo. Bubbaloo is sold in 25 countries worldwide.

PROMOTERS: Cadbury Schweppes Plc

VISION & MISSION
At Cadbury PLC, our core purpose is "Working together to create brands people love".

The core purpose captures the spirit of what we are trying to achieve as a business.

We collaborate and work as teams to convert products into brands.

CORE VALUES
Our values are:

Performance
We are passionate about winning. We compete in a tough but fair way. We are ambitious,
hardworking and make the most of our abilities. We are prepared to take risks and act with
speed.

Quality
We put quality and safety at the heart of all of our activities - our products, our people, our
partnerships and our performance.

Respect
We genuinely care for our business and our colleagues. We listen, understand and respond. We
are open, friendly and welcoming. We embrace new ideas and diverse customs and cultures.

Integrity
We always strive to do the right thing. Honesty, openness and being straightforward characterise
the way we do business. We have clear principles and do what we say we will do.

Responsibility
We take accountability for our social, economic and environmental impact. In this way we aim
to make our business, our partners and our communities better for the future.
PRODUCT MIX

CHOCOLATES

• CADBURY DAIRY MILK

• 5 STAR
• PERK
• CELEBRATIONS
• TEMPTATION
• ECLAIRS
• GEMS

SNACKS

• BYTES

BEVERAGES

• BOURNVITA

CANDY

• HALLS

GUMS

• BUBBALOO
TOP MANAGEMENT TEAM
CHAIRMAN

• C Y PAL (CHAIRMAN-NON EXECUTIVE)

MANAGING DIRECTOR

• ANAND KRIPALU PRESIDENT, SOUTH ASIA & INDO CHINA,

MANAGING DIRECTOR - CADBURY INDIA

NON-EXECUTIVE DIRECTORS

• HARSH MARIWALA

• RADHAKRISHNAN B. MENON

• SURESH TALWAR

EXECUTIVE DIRECTORS

• ATUL BHATIA
DIRECTOR, R & D

• CHANDRAMOULI VENKATESAN (MOULI)

DIRECTOR, CHOCOLATES & STRATEGY

• JAIBOY PHILLIPS
DIRECTOR, OPERATIONS

• NARAYAN SUNDARARAMAN
DIRECTOR, POWDERED BEVERAGES,
GUM & CANDY

• RAJESH GARG
DIRECTOR, FINANCE

• RAJESH RAMANATHAN
DIRECTOR, HUMAN RESOURCES

• SUNIL SETHI
DIRECTOR, SALES & INTERNATIONAL BUSINESS
LOCATIONS OF OFFICES & MANUFACTURING UNITS
REGISTERED OFFICE

Cadbury India Ltd. Cadbury House

19, B Desai Road, Mumbai 400 026
Maharashtra, India
Tel: +91 22 4007 3100 Fax: +91 22 2352 1845

REGIONAL OFFICES

Mumbai
Cadbury India Ltd. Reyn. Basera Annexe
Near Cooper Hospital, Vile Parle West
Mumbai 400 056, Maharashtra, India

Chennai
Cadbury India Ltd. 146- Second Floor
Royapeth High Road, Mylapore
Chennai 600004, Tamil Nadu, India

Delhi
Cadbury India Ltd, 303 - 305
3rd Floor, Vipul Agora, M.G. Road
Gurgaon - 122 002, India

Kolkata
Cadbury India Ltd, 9-A Esplanade Row
Kolkota - 700 069, West Bengal, India

FACTORIES

Thane
Cadbury India Ltd, 1 Pokhran Road
Eastern Express Highway, Thane 400 606
Maharashtra, India

Pune
Cadbury India Ltd, Induri Factory
Talegaon Dabhade, Pune 410 507
Maharashtra, India
Himachal Pradesh
Cadbury India Ltd, Works: Hadbast No 199
Village Sandholi Baddi, Tehsil- Nalagarh
Dist. Solan 173205, Himachal Pradesh, India

Gwalior
Cadbury India Ltd, Plot No 25, Malanpur
Industrial Area, Village Gurikha, Tehsil Gohad
Gwalior - 477 116, Madhya Pradesh, India

Bangalore
Cadbury India Ltd, Jodi Hanumanapalya
Mahadevapura Post, Mangalore Road
Nelamangala 562 123, Bangalore, Karnataka, India

COCOA OPERATIONS

Cochin
Cadbury India Ltd
Cocoa Operations
Near Thrikkakara
Pipe Line Junction
Thrikkakara P.O
Cochin 682021
Kerala
India