The Philippine Stock Exchange, Inc

The Philippine Stock Exchange, Inc.
A presentation prepared by the

Market Education Department
Capital Markets Development Division
website: www.pse.com.ph
e-mail: marketeducation@pse.com.ph
tel.no: (632) 688-7534
www.facebook.com/pages/The-Philippine-Stock-Exchange-Inc.
http://twitter.com/PhStockExchange
http://thephilstockexchange.multiply.com
Table of Contents
¤ History
¤ Vision and Mission
¤ Organization
¤ Functions
¤ Strategic Initiatives
www.pse.com.ph
¤ Overview
About the PSE
The Philippine Stock Exchange, Inc. (PSE or

Exchange) is a private organization that
provides and ensures a fair, efficient,
transparent and orderly market for the
buying and selling of securities.
www.pse.com.ph
¤ History
Manila and Makati Stock Exchanges
Manila Stock Exchange (MSE)
founded in March 1927;

first stock exchange in the Philippines
and one of the oldest in Asia
Makati Stock Exchange (MkSE)
established in May 1963; the second

bourse to operate in the country
www.pse.com.ph
¤ History
Incorporation of the PSE
December 23, 1992 marked a milestone

for the Philippine capital markets when
the MSE and MkSE were unified to
become the PSE.
In June 1998, the Securities and

Exchange Commission conferred to the
PSE the status of a Self-Regulatory
Organization.
www.pse.com.ph
¤ History
Other Highlights
In 2001, or a year after the Securities Regulation Code of 2000 was

enacted, the PSE was reorganized and transformed from a non-stock,
member-governed organization into a shareholder-based, revenue-
generating corporation.
On December 15, 2003, PSE shares were listed by way of introduction.
In 2004, the PSE acquired the Securities Clearing Corporation of the

Philippines to become its wholly owned subsidiary.
www.pse.com.ph
Vision
The PSE strives to be:
A premier exchange with world-

class standards for trading securities
and raising capital that serves as a
strong engine for a robust economy
www.pse.com.ph
Mission
The PSE is committed to:
Offer products and services responsive to the needs of investors and other
stakeholders
Provide a facility for fair, accurate, complete and timely information about listed
companies, while extending market education and awareness programs to investors
Be a preferred venue for raising capital
Practice and promote good governance within the Exchange and among listed
companies and trading participants
Operate efficiently to optimize shareholder value
Adopt world-class systems and global best practices for an efficient, fair and orderly
market
Develop a highly motivated and professional workforce, committed to serve and

excel
www.pse.com.ph
Corporate Values
The PSE values:
Professionalism in delivering quality service and in meeting the highest standards of

excellence
Integrity, transparency and accountability in implementing business programs and

enforcing decisions
Teamwork in working towards a common and favorable goal for the market
Mutual respect in relating with fellow employees
Inner strength in prioritizing the common good of the market instead of individual
interest
Corporate responsibility in promoting market growth hand in hand with community

welfare
www.pse.com.ph
¤ Organization
PSE Organizational Structure
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www.pse.com.ph
¤ Organization
PSE Directors
Board of Directors as of July 31, 2010:
Ma. Vivian Yuchengco (Broker Director A)

Francis Chua (Broker Director A)
Eusebio H. Tanco (Broker Director B)
Omelita J. Tiangco (Non-Broker Director – Other)
Amor C. Iliscupidez (Non-Broker Director – Investor)
Estrella Elamparo (Non-Broker Director – Investor)
Anastacio R. Martirez (Non-Broker Director – Issuer)
Cornelio Peralta (Independent Director)
Jose Luis Javier (Independent Director)
Val Antonio B. Suarez (Independent Director)
Hans B. Sicat (Independent Director)
Ismael G. Cruz (Open Seat)
David O. Chua (Open Seat)
Alejandro T. Yu (Open Seat)
Eddie T. Gobing (Open Seat)
www.pse.com.ph
¤ Organization
PSE Management
Officers as of July 31, 2010 :
Chairman of the Board Hans B. Sicat

President and Chief Executive Officer Val Antonio B. Suarez
Treasurer Omelita J. Tiangco
General Counsel and OIC of Issuer Regulation Division Joselito V. Banaag
VP and Chief Technology Officer Susana L. Serad
VP and Head of Finance and Investments Division Marietta U. Tan
VP and Head of Capital Markets Development Division,
and Concurrent Head of Corporate Services Division Enrico M. Trinidad
AVP and Head of Market Operations Division Rachelle C. Blanch
AVP and OIC of Market Regulation Division Jinky A. Alora
www.pse.com.ph
¤ Organization
Ownership Structure
Public GSIS
27% 9%
PLDT Retirement
Fund
9%
Premiere Venture
Capital
9%
SMC Retirement
Fund
Trading Participants 10%
35%
www.pse.com.ph
¤ Functions
As a Regulator
The PSE is the watchdog of the stock market. It closely regulates and monitors all stock
market transactions.
Companies : support a reliable environment for new and existing

equity issuances
Stockbrokers : maintain and enhance as needed the market regulation of

trading participants
Investors : encourage investments and protect the local and foreign

investor base
www.pse.com.ph
¤ Functions
As a Company
The PSE today is a publicly listed company with a stable shareholder base.
It is revenue-earning and managed with the rule of good governance and
the highest corporate standards.
The Exchange strives to make efficient use of the company’s resources

and remains steadfast in pursuing reforms and initiatives that are geared
towards improving investor confidence and enhancing shareholder value.
The PSE has lined up key programs for the stock market and push the
Exchange to new heights.
www.pse.com.ph
5-year LEVEL UP Strategic Plan
List more companies and securities
Expand and educate the investor base
Value and enforce corporate governance standards
Enhance shareholder value
Launch new products and services
Upgrade market infrastructure and human resources
Partner with government and other stakeholders
www.pse.com.ph
Updates and Developments
• PSE instituted tighter disclosure rules

e.g. Blackout Rule, Selective Disclosure Rule, 10-Minute Rule
access to the Online Disclosure System
• Personal Equity Retirement Account (PERA)

enacted into law on August 22, 2008
• Real Estate Investment Trusts (REIT)

enacted into law last December 2009
Implementing Rules and Regulations approved by SEC on May 13, 2010
• Creation of the Philippine Securities Regulatory Corporation

the spin-off of the Market Regulation Division (MRD) into a separate
company which will police trading participants
www.pse.com.ph
• Continuous Implementation of CMO 39

already adopted by various schools all over the Philippines
ongoing monitoring and evaluation by PSE and CHED
continuous training for teachers being conducted
• CHED stand-alone subject for all college students by 2010
• Stock market topics integrated in high school curriculum

pilot testing conducted for one public school and one private school
currently developing teachers’ guide
www.pse.com.ph
• New Trading System (NTS)

successfully launched last July 26, 2010
• Office integration plan

new principal office transferred to Ayala effective July 1, 2010
• ASEAN Linkage
entered into a memorandum of agreement with the stock exchanges in
Indonesia, Malaysia, Singapore, Thailand to formally undertake the
development of an ASEAN trading linkage
www.pse.com.ph
• Corporate Governance (CG) Improvement Plan

improving transparency, listing and disclosure policies and practices and
market regulation
commissioned a study on corporate governance and firm valuation by

Stephen Cheung, a CG expert. The study showed a positive correlation
between good CG and share price.
creation of a Special CG Segment in the PSE (funded by the UK

government) to be known as the “Maharlika Board”
www.pse.com.ph
The Philippine Stock Exchange, Inc.
A presentation prepared by the

Market Education Department
Capital Markets Development Division
website: www.pse.com.ph
e-mail: marketeducation@pse.com.ph
tel.no: (632) 688-7534
www.facebook.com/pages/The-Philippine-Stock-Exchange-Inc.
http://twitter.com/PhStockExchange
http://thephilstockexchange.multiply.com

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The Philippine Stock Exchange, Inc.

A presentation prepared by the

¤ Vision and Mission

The Philippine Stock Exchange, Inc. (PSE or

Manila Stock Exchange (MSE)

founded in March 1927;

Makati Stock Exchange (MkSE)

established in May 1963; the second

December 23, 1992 marked a milestone

In June 1998, the Securities and

In 2001, or a year after the Securities Regulation Code of 2000 was

On December 15, 2003, PSE shares were listed by way of introduction.

In 2004, the PSE acquired the Securities Clearing Corporation of the

The PSE strives to be:

A premier exchange with world-

The PSE is committed to:

Be a preferred venue for raising capital

Operate efficiently to optimize shareholder value

Develop a highly motivated and professional workforce, committed to serve and

The PSE values:

Professionalism in delivering quality service and in meeting the highest standards of

Integrity, transparency and accountability in implementing business programs and

Mutual respect in relating with fellow employees

Corporate responsibility in promoting market growth hand in hand with community

Text here (font: calibri regular16)

Board of Directors as of July 31, 2010:

Ma. Vivian Yuchengco (Broker Director A)

Officers as of July 31, 2010 :

Chairman of the Board Hans B. Sicat

Companies : support a reliable environment for new and existing

Stockbrokers : maintain and enhance as needed the market regulation of

Investors : encourage investments and protect the local and foreign

The Exchange strives to make efficient use of the company’s resources

List more companies and securities

Expand and educate the investor base

Value and enforce corporate governance standards

Enhance shareholder value

Launch new products and services

Upgrade market infrastructure and human resources

Partner with government and other stakeholders

• PSE instituted tighter disclosure rules

• Personal Equity Retirement Account (PERA)

• Real Estate Investment Trusts (REIT)

• Creation of the Philippine Securities Regulatory Corporation

• Continuous Implementation of CMO 39

• CHED stand-alone subject for all college students by 2010

• Stock market topics integrated in high school curriculum

• New Trading System (NTS)

• Office integration plan

• Corporate Governance (CG) Improvement Plan

commissioned a study on corporate governance and firm valuation by

creation of a Special CG Segment in the PSE (funded by the UK

A presentation prepared by the

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