Franchise Concept Presentation

About Shawarma Shack

The Shawarma Shack is a food cart/in-line restaurant that offers 2 quality
shawarmas for the price of 1. Now it has more than 60 branches across
Luzon, establishing as an up-and-coming franchise brand.

From what started as a humble shawarma food cart in the night market of
Divisoria, Shawarma Shack grew into multiple stores because it is loved by
mall goers across Luzon. Their famous “Buy 1, Take 1” shawarma deals
was unprecedented in the industry. The brains behind this value-for-money
proposition are Walther Buenavista and Patricia Collantes, who strongly
believe in delighting people with their affordable Mediterranean-Filipino
cuisine. With their eyes set on a nationwide take over, franchisees can now
bring this shawarma phenomenon to their respective locations.

VISION:
To develop the brand into a fully-fledged Mediterranean fast food
restaurant
MISSION:
To have everyone taste Shawarma Shack, and whenever they think of
Shawarma, they’ll immediately thing of Shawarma Shack
 MENU
For Cart / Kiosk Concept
 MENU
For In-Line Concept
 MENU
For In-Line Concept
CURRENT LOCATIONS
Going 80 branches nationwide

EXISTING BRANCHES SOON TO OPEN

• SM North EDSA • SM City Bicutan
• SM San Jose Del Monte • Ali Mall Cubao
• SM Lipa • Shopwise Cubao
• SM Batangas • Pacific Mall Legazpi
• SM Lucena • Waltermart Calamba
• SM Dasma • Iba Towncenter
• SM Molino • Tapuac District Dagupan City
• Victory Central Mall Caloocan • MRT Shaw Blvd.
• Victory Pasay Mall • Glorietta
• SM Molino • Arellano St. Dagupan City
• Ever Commonwealth Covered Walk • Marikina Riverbanks
• Ever Commonwealth Lower Ground • Robinsons Metro East
• Tutuban Center • Spark Place Cubao
• Starmall Alabang • SM Hypermarket Muntinlupa
• Sta. Lucia Mall Phase 3 • Puregold San Juan
• Starmall Shaw Blvd. • Batasan Complex
• Miriam College • SM Sucat
• Isetann Recto • SM Center Imus
• Sta Lucia Mall Phase 1 • SM Fairview
• Starmall SJDM • Marquee Mall
• J. Kalaw Cor. CM Recto Lipa City
UNIQUE SELLING PROPOSITION
1. Strong Brand – One of the top fast-growing shawarma brands in the
country and the leader of “Buy 1, Take 1” shawarma. Two Shawarmas for
the price of 1 will always be an attractive strategy to all Filipino
consumers.
2. Excellent Quality Control– Shawarma Shack’s quality control assures the
business’ sustainability and customer satisfaction.
3. Excellent Franchisor Training – The headquarters provide high quality
training for all staffs and crews (including franchisees). On-site training is
also conducted at existing branch to assure uniformity of service.
4. Strong Franchise Support – Benefit from franchisor’s strong franchise
experience.
 MALL CART FRANCHISE HIGHLIGHTS
HIGHLIGHTS REVENUE PROJECTIONS
Average of Gross Revenue Php 17,250 per day
Estimated Inivestment Php 806,000 (Sunk Direct Cost 48% (Food Cost)
Cost)
Gross Margin 52%
Franchise Fee Php 300,000
Operating Expense 28%
Royalty Fee 3%
Royalty 3%
Advertising Fee 1%
System-wide Ad Fees 1%
Local Marketing Fund 1%
EBITDA 24%
Initial term of 3
years; 3 renewals ROI Based on Sunk Cost of Php
Year 1 : 189%
Term of 3 years each for 656,000
a total of Twelve Year 2 : 216%
(12) years
Year 3 : 235%
Year 4 : 257%
Year 5 : 289%
0.5 year
Payback Period
7-8 months
OUTDOOR CART FRANCHISE HIGHLIGHTS
HIGHLIGHTS REVENUE PROJECTIONS
Average of Gross Revenue Php 22,300 per day
Estimated Investment Php 988,000 Direct Cost 44% (Food Cost)
(Sunk Cost)
Gross Margin 56%
Franchise Fee Php 300,000
Operating Expense 24%
Royalty Fee 3%
Royalty 3%
Advertising Fee 1%
System-wide Ad Fees 1%
Local Marketing Fund 1%
EBITDA 30%
Initial term of 3
years; 3 renewals ROI Based on Sunk Cost of Php
Year 1 : 236%
Term of 3 years each 888,000
for a total of Year 2 : 230%
Twelve (12) years
Year 3 : 251%
Year 4 : 273%
Year 5 : 305%
0.4 year
Payback Period
6-7 months
 IN-LINE FRANCHISE HIGHLIGHTS
HIGHLIGHTS REVENUE PROJECTIONS
Average of Gross Revenue Php 44,000 per day
Estimated Investment Php 3.35M (Sunk Direct Cost 45% (Food Cost)
Cost)
Gross Margin 55%
Franchise Fee Php 500,000
Operating Expense 30%
Royalty Fee 3%
Royalty 3%
Advertising Fee 1%
System-wide Ad Fees 1%
Local Marketing Fund 1%
EBITDA 25%
Initial term of 5
years; 2 renewals ROI Based on Sunk Cost of Php
Year 1 : 107%
Term of 5 years each 3.1M
for a total of Year 2 : 104%
Fifteen (15) years
Year 3 : 111%
Year 4 : 121%
Year 5 : 136%
Payback Period 1.2 year
FRANCHISE SUPPORT
PRE OPENING SUPPORT
• License to use trademark,
name, and logo
• Start-up business guidance
• Site selection and evaluation
assistance
• Turnkey Package
• Franchise Operations Manual
• Training
CONTINUING SUPPORT MARKETING SUPPORT
• Regular field visits • Grand Opening Support
• Continuing business monitoring • National and Local
on the various aspects of Marketing Support
managing and operating the
center
• Refresher course trainings
• Continuous R&D of products and
offerings
NEXT STEPS

5.Signing Lease
4.Securing Location Agreement and
1. Brand Discovery 2.Application 3.Letter of Intent Franchise Agreement
(Identify and 6. Start of Franchised
and Franchise Submission &
negotiate Lease (Balance payment Outlet
Offering Financial Planning
Terms) towards Franchise
fees)
THANK YOU

UFRANCHISE SALES AND MANAGEMENT

Address: Unit 2807 Jollibee Plaza, F. Ortigas, Jr. Road, Ortigas Center, Pasig City, Philippines
Tel No: (+632) 634.05.86, (+632) 634.37.17
Mobile: (+63920) 983.02.47, (+63917) 881.69.99
Email: franchising@ufranchiseasia.com