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    Assignment:: Gidea Group Brand Primer Course

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    David Pan
    This document contains questions from a brand primer course assignment. It asks about the purpose of market research, narrowing a brand's focus, the need for brand positioning, clarifying misunderstood concepts, introducing new concepts, describing target customers, defining those customers, the relationship between customers and brands, and different types of market surveys.

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    Assignment:: Gidea Group Brand Primer Course

    Uploaded by

    David Pan
    19 views3 pages
    This document contains questions from a brand primer course assignment. It asks about the purpose of market research, narrowing a brand's focus, the need for brand positioning, clarifying misunderstood concepts, introducing new concepts, describing target customers, defining those customers, the relationship between customers and brands, and different types of market surveys.

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    Brand Primer Course 201405

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    This document contains questions from a brand primer course assignment. It asks about the purpose of market research, narrowing a brand's focus, the need for brand positioning, clarifying misunderstood concepts, introducing new concepts, describing target customers, defining those customers, the relationship between customers and brands, and different types of market surveys.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    19 views3 pages

    Assignment:: Gidea Group Brand Primer Course

    Uploaded by

    David Pan
    This document contains questions from a brand primer course assignment. It asks about the purpose of market research, narrowing a brand's focus, the need for brand positioning, clarifying misunderstood concepts, introducing new concepts, describing target customers, defining those customers, the relationship between customers and brands, and different types of market surveys.

    Copyright:

    © All Rights Reserved
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    of 3

    GIDEA GROUP BRAND PRIMER COURSE

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    Assignment:
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    What is the purpose of market research?
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    Describe narrowing the focus?
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    Why do you need brand positioning?
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    What didn’t you understand?:
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    Which part was new to you?
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    GIDEA GROUP BRAND PRIMER COURSE

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    3 words to describe your customers?:
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    Who is your customer?:
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    Relationship between customer & brand?:
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    GIDEA GROUP BRAND PRIMER COURSE

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    Customer Relationship Pyramid:
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    Different Market Surveys, do they work?:
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