Professional Documents
Culture Documents
Elizabeth Garcia: Marketing Communications Professional
Elizabeth Garcia: Marketing Communications Professional
M A R K E T I N G C O M M U N I C A T I O N S P R O F E S S I O N A L
W O R K E X P E R I E N C E
● Worked with engineering, product and customer success teams to ensure projects were delivered defect free
● Corresponded with project teams during and after work hours to ensure all tasks were completed on deadline
● Owned and managed documentation, planning and execution of QA testing on 4+ project launches
● Investigated root sources of client and project issues and proposed effective solutions
● Wrote and edited client case studies, product one pagers, news releases, blog posts and website copy
● Collaborated with the Director of Marketing to drive the process of creating a new company website
● Worked with cross-functional teams to curate and manage the creation of engaging travel content
● Designed more than a dozen storyboards and mockups for graphics and animations used in demos
● Refined, executed and measured campaign strategies for all social media channels
● Grew Facebook following for new B2C product, increasing follower count 20x in 90 days through
● Contributed to PR strategy planning for over a half dozen restaurant and hospitality clients
● Tracked monthly success metrics to determine the impact of communications efforts per client
● Built and maintained relationships with key media and high-level influencers; managed media inquiries
● Developed and executed PR strategies to drive press acquisition in print and online media outlets
● Designed print and digital graphics for client events and promotions
● Implemented data-driven social media marketing initiatives to drive engagement on Facebook, Twitter
and Instagram
E D U C A T I O N C A P A B I L I T I E S
P E R S O N A L S K I L L S
Intuitive Leader | Imaginative | Ambitious | Flexible + Adaptable | Detail-Oriented | Data-Driven | Self-Motivated