DAEWOO EXPRESS BUS SERVICES IN PAKISTAN

Why I choose this company?

I have a personal experience traveling in Daewoo, many times from Sargodha to Lahore and
Faisalabad. I feel a great difference regarding service with respect to other competitors of
Daewoo like New Kahn, Ban dial, Shalimar, Nazi express.

Before going to describe about the customer retention policies I will briefly discuss the
introduction of Daewoo.

Daewoo, a top Korean company, emerged in Pakistan in 1993, company import buses
from Korea and intends t o i n v e s t $ 6 0 i n i t s t r a n s p o r t v e n t u r e w h i c h w o u l d
have 600buses in total. Company source says that it is also considering
installing a bus assembling plant to take part in the massive demand of passenger.

The company started its business on December 10, 1997 after obtaining certificate for
commencement of business from registrar of companies, Lahore. Daewoo Pakistan Motorway
Services Ltd. was incorporated as a public ltd. company on October 23, 1997. The object of the
company was to provide services on Lahore- Islamabad motorway. Daewoo Pakistan Express
Bus Services Ltd. was incorporated as publicity.

Their important activities are:

 To plan, survey, design, finance, construct, own, operate and maintain bus services
 To carry on the business of transport of goods, mails, passengers either by air, by land
or sea whether in airplanes, motor-vehicles, cars, ships or in any manner what so ever
 To indulge in higher transportation services in all the parts of the world
Starting in Pakistan

In May 1999, Daewoo signed memorandum of understanding with the Government of Punjab
at Seoul, Korea to operate 1500 buses in Pakistan out of which 700 buses were proposed to be
operated in Punjab whereas 800 buses in Sindh..

Major routes

 Lahore - Islamabad
 Lahore – Multan
 Lahore – Sargodha
 Lahore – Faisalabad
 Rawalpindi – Murree
 Lahore – Peshawar

Daewoo Pakistan Express Bus Service has two categories of buses in their fleet,
 Normal
 Super
Normal buses has the less facilities where in Super category, there are luxury seating
arrangement and some other luxury facilities within the bus.
Now, this company has nearly about 100 buses providing services different routes and
has a vast network within Pakistan.1

1
National university of modern languages
(NUML)
Special features
Daewoo aims to provide following services to their customers

 Smooth drive with comfort seats

 Refreshment
 Audio/Video entertainment
 Centrally heated and air-conditioned
 reservation facilities
 Pick and drop facilities
 Punctual departures and arrivals
 24 hour service
 Computerized ticketing
 Courteous hostesses
 Armed security guards
 Cargo service
 Expert drivers

Swot Analysis
STRENGTH WEAKNESS

Brand name lack of extensive transport network

Unique services insufficent mrkt intelligence

Opportunities Threats

More buses, routes and a greater range well established competitors

Of transport network . Govt. policies
 MARKETING MIX

PRODUCT

Daewoo will provide traveling services using innovative techniques and modern technologies
with a friendly environment.

PLACE

The company will make sure that service is available throughout the country at all suitable
locations.

PROMOTION

Effective marketing involved in supplying services with a great emphasis on effective long-term
strategies. Its services (traveling, pick & drop, cargo etc) will be promoted through out the
country using a network of bus-stations.

PRICE

After developing their pricing structures and strategies, companies often face situations in
which they must initiate price changes or respond to price changed by competitors

Importance for customer

Cargo setups providing safe and speedy delivery to clients. Opening more and more Pick up
Points in main cities to facilitate client more effectively.
Punctuality

Time is the most important factor for customer. Punctuality and regularity is the key feature of
their service.Passengers are valueable for them like time.

Audio/visual entertainment

Daewoo make journey full of comfort and entertained.

 Audio songs
 Family movies, documentaries
 News paper and magzines

Luxury buses

Buses are equiped with

 Comfortable and spacious seats.

 Latest audio visual technologies.
 Online tracking system

Courteous and trained staff

 Courteous staff are responsible for safe and comfort journey

Conclusion

Even though the services of Daewoo Pakistan Express Bus Service are very costly, people still
prefer to travel by this service because of their efficient services at the stations as well as during
the journey, proper timing schedules. Especially, the business class definitely prefers their
services to save their precious time.