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Junk'd Food Process Book
Junk'd Food Process Book
Junk'd Food Process Book
we reduce
consumer
food waste?
This book is dedicated to everyone who made this project
possible. To Isabel and my class who sat through 24 weeks
of me talking about food waste. To my parents, for always
supporting me in everything; whether it’s going to art school,
or dumpster diving. To my sister, for always being by my
side and making sure I didn’t starve during the food waste
challenge. To my best friend, for being my number one fan,
even when I’m knee deep in a dumpster. And to my boyfriend
who I would have completely lost my mind without.
2 3
Twenty six weeks. 56 59 61 66
One crazy process.
Hunt Print Photograph Finalize
Week 12 Week 13 Week 14 Week 15
02
Preface
05Start
07
Reflect
14
Conceptualize
70
Break
73
Relax
76
Combine
77
Iterate
Week 00 Week 01 Week 02 Week 03 Week 16 Week 17 Week 18 Week 19
15 Ideate
20
Analyze
23
Prepare
30Collect
82
Blend
86
Design
91Sketch
95
Compile
Week 04 Week 05 Week 06 Week 07 Week 20 Week 21 Week 22 Week 23
37 Refine
42
Prototype
47
Dive
51
Rename
102 105 114 117
Draw Package Wrap Up Thoughts
Week 08 Week 09 Week 10 Week 11 Week 24 Week 25 Week 26 Week 00
4 5
Preface
What is Junk’d Food?
1 2
“Do something you
will be proud of”
Maricar Leonardo
3 4
Start
Week One of Twenty Six
7 8
“who made that for you” - exploring child labour statistics “dictionary of the weird and wonderful” - exploring vocabulary through distorted visuals
9 10
“Write everything
down, even the
dumb ideas”
Alanna McKibbon
11 12
Conceptualize
Week Three of Twenty Six
13 14
Ideate
Week Four of Twenty Six
21 22
Prepare
Week Six of Twenty Six
27 28
Collect
Week Seven of Twenty Six
35 36
bad and if you have nothing that is close to expiry, then,
Refine
by all means, go buy food. The past few weeks have
also changed my perspective drastically on what best-
before dates mean. I was the kind of person who would
Week Eight of Twenty Six throw my milk out if it was one day past the best before
date, I wouldn’t sniff test, taste test, nothing. I would
just throw it out right away because I was taught it was
Even more food! I truly cannot believe the quantity of
unsafe. One of the key takeaways from the project so
food I’ve received so far from the Bunz community.
far is that best-before dates really are just a measure of
People have been so supportive, and are genuinely
quality and not safety, I can tell you this from first-hand
concerned about the amount of food they waste. While
experience and with 100% certainty. I have been eating
this challenge was originally intended for me to prove
nothing but food that is past its best before date for
a point, I think it has become much more than that. I
almost two weeks and not only have I not gotten sick,
really think it has opened some people’s eyes to the
but I feel better than ever.
sheer amount of food that they waste and alternative
methods on how to deal with it (donation, better
shopping habits, etc). I’ve been doing quite a bit of
reflecting in the past few days about my own habits and
how I can change moving forward, even beyond this
project. Before the challenge, I would have food in the
fridge that needed to be eaten, and I knew it needed to
be eaten. But I would go out and buy food instead. This
was completely because of preference. Since I wasn’t
craving what I had already made at home, I would go
out and buy sushi or McDonald’s or something that
seemed more interesting than what was in my fridge.
This project has completely changed my mentality on
food. Food is something that we need to survive, while
food can be an incredible art and experience, not every
single meal needs to be the most amazing meal you’ve
had. Your priority should be making sure that nothing in
your fridge or pantry needs to be eaten before it goes
37 38
This week I also worked on refining the sticker design.
While the concept is nailed down, there are still a lot of
fine tuning that needs to be done. For example, the die
cut shape idea wasn’t working, and the font was far too
small and illegible. Through iteration I have come to a
more refined sticker design – but there is definitely still
work to be done.
39 40
Prototype
Week Nine of Twenty Six
45 46
Dive
Week Ten of Twenty Six
The challenge is over! The most eye opening month they care a lot. In total, I received 20 messages on Bunz
of my life has come to an end and I can’t wait to tell from people who were not just willing to give me their
you all about it, but first lets talk about the stickers and unwanted food, but who also was genuinely interested
dumpster diving. I bought some dissolvable sticker in the project. Many people told me how they are
paper and a 2” hole punch so I am ready to print next struggling with wasting food and that they were glad
week once the design is final. I chose dissolvable that I could help them reduce their waste. This gives me
sticker paper because it was the most affordable, hope, people see the problem and they want to change,
environmentally friendly option for this kind of sticker this is where I come in. I need to figure out how to
– as a bonus, it wont leave any residue on the food design a solution that will help people waste less food.
and you can wash them right off. This weekend I went
dumpster diving with my friends. It was a very eye In total I saved $497 worth of food from being wasted.
opening experience to say the least. We went to three
different store’s dumpsters and found some bread and
not expired baby formula which I will be donating. We
also found out that larger grocery stores and big box
stores compact their food waste to ensure that no one
will be going through their bins. Now, here we are, at
the end of a month long challenge to live off of food
waste. This challenge did exactly what I intended it to
do. It very clearly proves that food waste is a massive
issue in the city of Toronto. If one person can EASILY
live for one month, and live WELL off of purely food
that would have otherwise been in a landfill, there is a
HUGE problem. But I am hopeful, as this challenge has
also shown me that while businesses may compact their
trash and try to hide their waste, individuals care. And
47 48
49 50
Rename
Week Eleven of Twenty Six
Junk Food has a slightly different name! After last week’s fold out into a small poster that can be put on a fridge.
critique I realized that Junk Food may have a negative Now that I am done with the food waste challenge,
connotation and it can make people less interested in food I have a bit of food left over. Not food that I cannot
waste, which is the opposite effect I want to have. Eugenie eat because of preference, but rather foods I cant eat
had the brilliant idea to add “ed” at the end to make it clear due to a nut allergy and things like the baby formula.
that the food was being thrown away, but that it was not Unfortunately, as most of these foods are opened
garbage. To simplify it I changed the name to Junk’d Food. and past their best before date (but completely safe to
Things are definitely ramping up for the end of the semester consume) most shelters / food banks wont take them.
critique. The stickers are all complete and printed, I will be Instead, I am taking the bag of food to Yonge-Dundas
testing them out in a few grocery stores later this week. An today and donating it to a homeless man I met while
interesting, last minute addition to the design deliverables working there a few years ago.
for this term is a post card / booklet to go with the stickers. I
realized that while the stickers are great, not everyone has a
phone or wants to visit a website. Some people would rather
pick up a pamphlet that can give them more information.
Initially I had designed this as just a small square post card
to be placed near the stickers in the store. But after some
feedback from the class, specifically Danielle, I decided to
create a pamphlet style styled to look like a grocery store
flyer. This pamphlet will look like a book when folded, and
51 52
53 54
Hunt
Week Twelve of Twenty Six
57 58
Print
Week Thirteen of Twenty Six
63 64
Finalize
Week Fifteen of Twenty Six
This is it! The final critique for the fall semester. I really
can’t believe an entire semester has already flown by.
I am so excited and terrified about second semester.
This week was really about getting all the details on
the pamphlet finalized. I got everything completed
that I wanted to, other than printing the final pamphlet
on news stock. But that’s okay because I will work on
the pamphlet some more in second semester and can
experiment with different stocks then. There were many
hiccups while printing the final, but after learning a bit
about postscript and printing, I figured out how to make
it work. The set up for final critique turned out exactly
as I had hoped and I couldn’t be happier. Now to spend
the Christmas break at home with my family and eat all
the asparagus, corn and apples from my presentation.
65 66
67 68
Break
Week Sixteen of Twenty Six
71 72
Relax
Week Seventeen of Twenty Six
73 74
Combine
Week Eighteen of Twenty Six
79 80
Blend
Week Twenty of Twenty Six
89 90
Sketch
Week Twenty Two of Twenty Six
99 100
Draw
Week Twenty Four of Twenty Six
111 112
Wrap Up
Week Twenty Six of Twenty Six
117 118
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“The future
will be kind to
us because we
will create it”
135 136
Ashley Nicole Proulx 2018