www.embarq.

org

www.wri.org

10 G Street NE, Suite 800

Washington, DC 20002
(202) 729-7600

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 EMBARQ

OBJECTIVES
Reduce fuel use, air pollution, and
greenhouse gas emissions

Improve public health

Improve quality and cost effectiveness

of urban transport

Improve accessibility, traffic safety,

and public security

Improve quality of public spaces and access

to city benefits for all income classes

Increase competitiveness of the city, reduce the cost

of doing business, and the cost of getting to work

Increase opportunity for sustainable

mobility businesses

89767_Text.indd 1 9/30/10 6:12 PM

 This work is licensed under the Creative Commons Attribution-
NonCommercial-NoDerivs 3.0 Unported License.

Photo credits: pg. 1: Peter Rivera; pg. 2: Bruno Girin; pg. 4: Sam
Kelly; pgs. 6, 16: Madhav Pai; pgs. 7, 23, 24, 25: SUM-Türkiye; pgs.
8, 19: Meena Kadri; pgs. 10, 15, 35: CTS-México; pgs. 11, 42: Dave
K. Cooper; pg. 12: Alejandro Cartagena; pg. 20: Anavrin Sankhe;
pg. 21: Darío Hidalgo; pg. 27: Mariana Gil; pg. 28: CTS-Brasil; pg. 30:
Ricardo Stuckert; pg. 31: Rodrigo Soldon; pg. 32: Ethan Arpi; pg. 36:
Bridget Coila; pg. 38: Peter Gerdes; pg. 40: M.V. Jantzen; pg. 44: Mo
Riza; pg. 46: Beto Sanchez; pg. 48: Boon Low

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 CONTENTS

03 Director’s Letter
06 Global Impact
09 Health and Road Safety
10 PROTRAM Transit Funding
13 Aguascalientes Housing
14 Leon’s Optibús
17 Indore’s PPP for Transit
18 Ahmedabad’s Janmarg
21 India’s Technical Expertise
22 Turkey’s Cycling Cities
25 Kocaeli’s BRT
26 Latin America’s SIBRT
29 Brazil’s BRT Financing
30 Brazil’s BRT Cities
33 Arequipa’s SIT
34 Global Tools
37 Awards
39 Events
41 TheCityFix
43 Multimedia
45 New Alliances
46 Global Strategic Partners
47 Donors and Sponsors

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 2 EMBARQ: Transforming Transportation

MOVING CITIES
Annual Report
EMBARQ Network
2009 – 2010

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 EMBARQ: Transforming Transportation 3

DIRECTOR'S LETTER
From EMBARQ Acting Director Clayton Lane:

The billionth passenger quietly boarded an EMBARQ project

this year. People breathed less pollution, accessed better
opportunities, lived longer and healthier, saved money and
time, and produced less greenhouse gases. Cities were better
places to live.

Reflecting on 2010, I feel especially proud of the diversity

of EMBARQ's results. From cycling in Turkey to national
finance policy in Mexico, EMBARQ’s achievements this
year characterize a broadening scope and deeper impact.
EMBARQ…

r e-committed to stem the global epidemic of road

deaths by mainstreaming safety into policy and design;

 hanged the paradigm of low-income housing

c
development in Mexico, focusing on livable streets;

s trengthened public-private partnerships in India,

where only 28% of cities have well-organized transit;

 elped shift national and local policy in Brazil to double

h
Latin America’s bus rapid transit service in time for the
2014 World Cup and 2016 Olympic Games;

 onvened 14 major Latin American transit agencies into

c
a historic association to promote high-quality transport;

Our progress would not be possible without EMBARQ’s

talented and committed staff, network of strong local centers,
and global donor support—from Bloomberg Philanthropies,
Shell Foundation and Caterpillar Foundation. All deserve our
deepest gratitude.

The years ahead bring exciting opportunities to move

EMBARQ’s next billion. We're moving human society.

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89767_Text.indd 4 9/14/10 12:18 AM
 EMBARQ: Transforming Transportation 5

The World Resources Institute is an environmental think tank that goes beyond
research to find practical ways to protect the earth and improve people’s lives.
Because people are inspired by ideas, empowered by knowledge, and moved to change
by greater understanding, WRI provides—and helps other institutions provide—objective
information and practical proposals for policy and institutional change that will foster
environmentally sound, socially equitable development.

The EMBARQ Network Centers

for Sustainable Transport

The EMBARQ global network catalyzes environmentally and financially

sustainable transport solutions to improve quality of life in cities.
Since 2002, the network has grown to include five Centers for Sustainable Transport,
located in Mexico, Brazil, India, Turkey and the Andean Region, that work together
with local transport authorities to reduce pollution, improve public health, and create
safe, accessible and attractive urban public spaces. The network employs more than
100 experts in fields ranging from architecture to air quality management; geography
to journalism; and sociology to civil and transport engineering.

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 6 EMBARQ: Transforming Transportation

GLOBAL IMPACT

Cumulative results:

129.3
kilometers of high-capacity transit built

scaling up solutions 720,000

tons of CO2 reduced
Since 2002, our transit projects have improved the quality

1.1 billion
of life in cities around the world.

passengers served

39%
travel time reduced per trip

355 million
hours saved

Source: EMBARq

Notes: These numbers reflect data collected for systems in

operation as of August 2010; not systems in final design and
construction. Data have been collected for projects in Mexico
City, Istanbul, Guadalajara, Ahmedabad, Indore and Leon.
System expansion is underway in Mexico City, Guadalajara
and Ahemdabad. New corridors are under final design and
construction in Porto Alegre, Arequipa, Izmit and Indore. New
corridors are being planned in Chihuahua, Queretaro, Rio de
Janeiro, Recife and Belo Horizonte, among other cities.

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 EMBARQ: Transforming Transportation 7

EMBARQ's
projects have
served more
than a billion
passengers.

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 8 EMBARQ: Transforming Transportation

Sustainable
transport
saves
lives.

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HEALTH AND ROAD SAFETY
Did You Know?
The World Health Organization projects that
traffic injuries will be the fifth leading cause
of death by 2030. As it stands now, the most
vulnerable users—pedestrians, cyclists and
motorcyclists—account for 46% of global
road traffic deaths. In March 2010, the U.N.
General Assembly proclaimed 2011-2020 as
the “Decade of Action for Road Safety.”
Annual impact of road traffic crashes:
1.2 million
people killed
50 million
people injured
Source: world health organization
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EMBARQ: Transforming Transportation 9
RE-THINKING THE WAY WE MOVE IN CITIES
EMBARQ promotes mass transit, cycling, walking, clean fuels
and vehicles, and vibrant public spaces because these solutions
improve public health. They lead to safer streets, cleaner air,
reduced carbon emissions, physically active citizens, and social
inclusion. This year, EMBARQ’s holistic approach gained significant
support from international institutions, funders and industry leaders.
EMBARQ was awarded a grant from Bloomberg Philanthropies
as part of the Bloomberg Global Road Safety Program. It also
formed official partnerships with two high-level international health
organizations: the Pan American Health Organization and the
United Nations Road Safety Collaboration.
At the project level, EMBARQ completed road safety audits to
improve the design of BRT corridors in Izmit, Turkey; Mexico
City, Mexico; and Arequipa, Peru, where EMBARQ’s road safety
recommendations are expected to reduce injuries and fatalities by
as much as 46 percent. EMBARQ also measured traffic accidents,
air pollution and physical activity levels in Arequipa. These same
“baselines" will be repeated after the city implements its new transit
system in order to reveal positive health impacts. EMBARQ is
also collecting data on safety along five existing BRT corridors to
complete the first-ever BRT corridor safety guidelines.
9/17/10 2:31 PM
 10 EMBARQ: Transforming Transportation

PROTRAM TRANSIT FUNDING

MAINSTREAMING SUSTAINABLE MOBILITY

In 2009, the Mexican federal government created the Public
Transportation Federal Support Program (PROTRAM), which
offers grants to sub-national governments to cover up to 100% of
studies and 50% of infrastructure costs for public transport projects
that meet certain criteria. This is the first program in Mexico that
provides federal funding for urban public transit, as part of the
National Infrastructure Fund (FONADIN).

CTS-México serves as the government’s main advisor to

PROTRAM. It has reviewed the technical and financial feasibility of
21 public transportation projects across the country and improved
the quality of eight project designs in Guadalajara, Mexico City,
Chihuahua, Mexicali, Tijuana, Culiacan, Monterrey and Veracruz.

By providing project evaluation guidelines and assistance, CTS-

México not only improves individual project proposals, but also
strengthens PROTRAM’s institutional capacity to provide funds
effectively in the future.

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 EMBARQ: Transforming Transportation 11

Federal
policies are
necessary to
build support
for sustainable
transport.

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 Land use is the
most important
factor affecting
every aspect of
urban mobility.

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 EMBARQ: Transforming Transportation 13

AGUASCALIENTES HOUSING
Did You Know? A NEW URBAN PARADIGM
INFONAVIT finances about 500,000
The current pattern of urban development in Mexico too often
new homes in Mexico each year. For the
promotes an unequal distribution of land: too many roads, not
first time, the housing fund is applying
enough public spaces, and small homes in low-density areas.
sustainable transport principles in its land
development, as a result of CTS-México’s
But the pattern is finally changing, thanks to new examples set by a
capacity-building workshops and other
partnership between CTS-México and Mexico’s biggest mortgage
guidance.
lender, the National Workers' Housing Fund Institute (INFONAVIT).

Specifically, INFONAVIT connected CTS-México to the mid-sized

city of Aguascalientes to transform a new low-income housing
development, encompassing 10,000 houses for 40,000 people.
CTS-México recommended solutions for mixed land use, public
transportation, green spaces, and walking and bicycling.

The Impact of Sustainable Urban Design: In March 2010, the municipal government revised its
The redesigned development plan is estimated development plans to include about 70 percent of CTS-México’s
to reduce traffic speeds by 34% and increase recommendations. The new design is expected to increase the
the demand for: neighborhood’s demand for public transportation, biking and
walking. And the level of social interaction is expected to quadruple
public transport through the addition of four community centers and a 1.5-kilometer
by 30% to 60% pedestrian-cyclist road. Dense development connected to mass
transit can help reduce carbon emissions and lower urban
bike trips infrastructure costs.
by 4% to 50%
walking trips
by 24% to 40%
green space
by 5% to 30%

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 14 EMBARQ: Transforming Transportation

LEON’S OPTIBUS
GROWTH THROUGH INNOVATION Did You Know?
The number of vehicles in Mexico is expected
Leon, Mexico, a city of 1.3 million people, launched the second
to grow by 5% each year, according to the
phase of its Integrated Transport System (ITS) in August 2010. Bank of Mexico. Leon is no exception: The city
The system’s operations were optimized with 10 new stations doubled its vehicle fleet in just 14 years—
and 5 additional kilometers of bus-only lanes, plus 29 new high- from 1995 to 2008.
quality articulated buses that are expected to remove more than
100 polluting buses from the road. The most important economic
and environmental benefits of the system's expansion come from
increased integration between bus rapid transit, feeder and auxiliary The impact of Optibús’ optimization:
lines. Now, 69 out of 100 public bus routes are physically integrated
with the city's Optibús BRT system, representing about 70% of the
city’s public transport trips.
580,000
passengers per day

The second phase of Optibús was made possible with technical

expertise from CTS-México, which reviewed the system’s financial
2 million
liters of fuel saved per year
model, provided technical assistance on operations and fare

6,000
collection, and is currently involved in evaluating the system.

The expansion of the system marks a significant milestone for tons of CO2 emissions reduced per year
Leon, which launched its inaugural Optibús corridor in 2003,
becoming the first Mexican city to implement a BRT system. By
2008, because of its popularity, ridership on Optibús had exceeded 30%
road injuries and fatalities reduced per year
the system's capacity, at 220,000 trips per day. Recognizing there

17%
was a strong need to improve mobility for more people, CTS-
México agreed to work with local transport authorities to restructure
the city's public transportation and expand Optibús’ service to travel time reduced per trip
maintain its success.
Source: CTS-México;
Leon’s Transport Directorate

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 High-quality
transit systems
like Optibús are
always adapting
to the needs of
their passengers.

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 Indore’s
groundbreaking
public-private
partnership to
improve transit
is a model for
rapidly growing
Indian cities.

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INDORE’S PPP FOR TRANSIT
India's growth:
700 million
Projected number of new residents
in Indian cities by 2050
28%
Percentage of large Indian cities that
have well-organized transit agencies
Source: Goldman sachs economics
research; India Ministry of
Urban Development
89767_Text.indd 17
EMBARQ: Transforming Transportation 17
BUILDING INSTITUTIONAL CAPACITY
Indore is one of the fastest growing cities in India, faced with the
daunting task of providing a modern and efficient public transit
system to its 1.8 million residents. Rising to the challenge, Atal
Indore City Transport Services Ltd. (AICTSL) established an
effective and well-organized transit agency to operate and manage
the city’s public transport system. AICTSL is India’s first long-term
public-private partnership (PPP), which has enabled the city to
expand its transit system to 225 buses and double capacity to
220,000 daily trips. The city also began developing a BRT system,
which is expected to be operational by June 2011.
CST-India was instrumental in AICTSL’s success by providing
technical support for Indore’s successful request to the Ministry of
Urban Development to fund 170 new buses, and preparing and
negotiating contracts with private partners. CST-India also helped
plan bus routes, develop vehicle specifications, establish AICTSL’s
organizational structure, and design and implement a performance
monitoring system. In addition, EMBARQ advised on important
changes to the BRT system design, including high-platform island
stations to ensure level-boarding, making the system more efficient,
convenient and accessible for all passengers.
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 18 EMBARQ: Transforming Transportation

AHMEDABAD’S JANMARG
The people's way
Ahmedabad launched South Asia’s first complete BRT in October
2009. Janmarg, which means “the people’s way” in Gujarati,
focuses the city’s massive growth into sustainable, high-capacity
bus corridors. By 2014, Janmarg will serve 90 kilometers and carry
175,000 daily passengers.
“The Ahmedabad transport strategy is
people-centric. It focuses on moving people,
not traffic. We believe all people, men and
women, young and old, physically challenged,
should be able to move around in comfort.
Efficiency, affordability, safety and security
are central to the plan."

Ahmedabad’s success was made possible through the support of –IP Gautam, Commissioner
Ahmedabad Municipal Corporation
several partners, including EMBARQ, whose India staff exposed
city officials to best practices of bus rapid transit design and
operations during study tours to Mexico City, Mexico; Bogota,
Colombia; and Curitiba, Brazil. EMBARQ also conducted an in-
depth review of the Janmarg system in August 2009 and provided
ongoing advice to the project’s technical leader, CEPT University, to
help reinforce critical design concepts.

Janmarg Partners:

Ahmedabad Municipal Corporation

Government of Gujarat
Jawaharlal Nehru National Urban Renewal
congratulations! Mission, Government of India

Ahmedabad won the prestigious 2010 Sustainable

Centre for Environmental Planning and
Transport Award. The award is given annually to Technology University
a city that uses transport innovations to increase Institute for Transportation Development
mobility, reduce greenhouse gas emissions and
and Policy
air pollution, and increase cyclist and pedestrian
safety and access.

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 EMBARQ: Transforming Transportation 19

Ahmedabad's
Janmarg BRT
system is a
game-changer
for transport in
Indian cities.

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 20 EMBARQ: Transforming Transportation

India's city
officials are
learning from
a global network
of transport
experts.

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INDIA’S TECHNICAL EXPERTISE
“The study tour on the Janmarg system in
Ahmedabad organized by CST-India was key
to reinforcing critical concepts of planning
and designing a BRT system. After seeing
how Janmarg works and learning how it was
developed, cities participating in the study tour
are very interested in incorporating aspects
pioneered by Janmarg in their BRT projects.”
–Ke Fang, Senior Urban Transport Specialist
The World Bank
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EMBARQ: Transforming Transportation 21
peer-to-peer
CST-India launched a peer learning program in July 2009 to allow
city officials and local transport planners to exchange information,
best practices and lessons learned about sustainable transportation
initiatives. The program, largely funded by The World Bank, built
the capacity of urban leaders through conferences, workshops on
bus rapid transit, walking and biking, and international study tours,
including one of Ahmedabad’s Janmarg BRT system.
In August 2009, CST-India also kick-started the "Low Carbon
High Growth Transport Strategies for Indian Cities" program with
support from the British Foreign and Commonwealth Office in
India. As part of this project CST-India developed “Bus Karo: A
Guidebook on Bus Planning and Operations” and hosted training
workshops for more than 35 transport practitioners. Development
of the guidebook coincides with the effort of the Jawaharlal Nehru
National Urban Renewal Mission (JnNURM), the Government of
India’s city modernization plan, to become a source of financing
for the procurement of new buses nationwide. Recently, 54 cities
received government funding for 14,240 new buses.
CST-India staff also continued to build the capacity of the Ministry of
Urban Development and other institutions. By hosting more than a
dozen events, CST-India has reached more than 50 senior engineers,
planners and bureaucrats from more than 20 cities in India.
9/14/10 12:19 AM
 22 EMBARQ: Transforming Transportation

TURKEY'S CYCLING CITIES

CREATING A NEW VISION "We aim to integrate bicycling in our transport

planning. Antalya deserves to have a 'state of
In Sakarya, located about 160 kilometers east of Istanbul, retirees the art' bicycle network."
and working class residents use bicycles as their primary means
of transport, but there is currently no infrastructure for them. – Nazif Altınpınar, Antalya Director of Transport
SUM-Türkiye formed a partnership with Sakarya’s Transport
Directorate to address this need. Experts from the Interface for
Cycling Expertise (I-CE), a Dutch non-governmental organization,
trained a local team on designing safe cycling corridors that meet
international standards, as seen on study tours hosted by SUM-
Türkiye of Malmo, Sweden and Copenhagen, Denmark. Sakarya’s
pilot cycling corridor begins in the north along “Yazlik Caddesi”—
a main thoroughfare for cyclists—into the city center.

SUM-Türkiye and I-CE are also working with the Antalya Transport
Directorate to develop a pilot cycling corridor and improve traffic
signalization, which is currently unsafe for both pedestrians and
motorists and contributes to traffic congestion.
These projects, partly funded by the CIVITAS Initiative, aim to
provide a safe and appealing environment for cyclists by creating
world-class cycling routes, improving intersections, and educating
motor vehicle drivers about sharing the road.
Did You Know?
A survey of 636 bicycle users in Sakarya found
that nearly all riders—99 percent—are male,
with an average age of 40 years old. Ten
percent of them said they have been involved
in a cycling accident. Half of respondents said
they ride their bike to go to work. Most people
said they prefer cycling because it is more
economic and healthier than other modes of
transport.

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 EMBARQ: Transforming Transportation 23

Cycling is
the ultimate
clean energy
vehicle.

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 24 EMBARQ: Transforming Transportation

Turkish cities
will benefit
from applying
the "Mexican
Model" to
urban transit.

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 EMBARQ: Transforming Transportation 25

"We believe the successful implementation of
this project will demonstrate the benefits of
data-based system design when developing
transport projects."
–Sibel Bulay, Director
SUM-Türkiye
KOCAELI'S BRT
DATA-BASED DESIGN
In Kocaeli, the historic center of Turkish industry, SUM-Türkiye
and municipal transport planners plan to reorganize independent
minibus routes into a formal bus rapid transit system to help
relieve congestion and reduce emissions. Initially, the city’s minibus
cooperatives saw the new BRT plan as a threat to their livelihood.
But they were able to see the benefits of the project during a fact-
finding tour of Mexico, hosted by SUM-Türkiye, to observe how
bus cooperatives have successfully merged into single companies
to operate Metrobús in Mexico City and Macrobús in Guadalajara.
These systems carry more passengers with fewer emissions than
the previous minibus operators and have experienced a dramatic
increase in profits and company stock value: a win-win solution.
Following the study tour of Mexico, leaders of Kocaeli’s two most
influential bus cooperatives signed an agreement to formalize their
merger. SUM-Türkiye is helping to reorganize schedules, routes
and operating procedures along the existing minibus corridors.

SUM-Türkiye is also advising the city on the design of its new BRT
corridor. Prior to developing its recommendations, SUM-Türkiye
experts analyzed Kocaeli’s transit system by conducting baseline
studies to measure the number of vehicles and passengers on the
corridor, passenger satisfaction, vehicle emissions, and personal
exposure to air pollution. In light of the findings, SUM-Türkiye
proposed some changes to the existing corridor design, including
extending the corridor westward and eastward. Despite plans to
break ground in 2010, the city chose to delay construction and
consider SUM-Türkiye's design recommendations.

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 26 EMBARQ: Transforming Transportation

LATIN AMERICA’S SIBRT

HISTORIC COMMITMENT
Top executives from Latin America’s most influential transit “It’s necessary to prioritize mass transportation
agencies made a binding commitment in Curitiba, Brazil on April systems in order to improve quality of life in
2010 to consolidate their industry and share best practices through big cities. The solutions we will share can have
the newly established Latin American Association for Integrated a huge impact on the community.”
Transport Systems and Bus Rapid Transit (SIBRT).
–Jairo Fernando Páez Mendieta, General Manager
TransMilenio S.A.
The founding members include representatives from 14 transit
agencies in Colombia, Ecuador, Brazil, Mexico, and Chile, serving
19 million daily transit riders.

EMBARQ acts as the association’s Technical Secretariat and will

work with SIBRT members to measure the performance, impact SIBRT’s four “pillars” are:
and management of existing transit systems, as well as to plan
and implement future transport projects. Benchmarking and Innovation

This approach to knowledge-sharing is unprecedented and serves Negotiation with Suppliers

as a model for other transit agencies in Asia, Europe and Africa.
Commercial, Political and Financial
Alliances
Communication and Image

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 EMBARQ: Transforming Transportation 27

SIBRT aims to
advance the
quality and
affordability of
public transit in
Latin America’s
largest cities.

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 28 EMBARQ: Transforming Transportation

There is
tremendous
momentum
to improve
mobility in
Brazil's cities.

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BRAZIL’S BRT FINANCING
“We must understand that investment in urban
mobility is an investment in the improvement
of peoples' lives.”
–President Luiz Inácio Lula da Silva
Brazil
Did You Know?
Brazil plans to implement about 500 kilometers
of BRT systems in eight FIFA World Cup host
cities, almost doubling the current length of
Latin America’s existing BRT corridors.
89767_Text.indd 29
EMBARQ: Transforming Transportation 29
NEW PRIORITIES
In 2009, Brazil’s Federal Government committed $6.6 billion
to improve urban mobility, with a priority on bus rapid transit.
The country’s sustainable transport agenda gained significant
international attention when it won the bid to host two of the
world’s biggest sporting events: the 2014 FIFA World Cup and
2016 Summer Olympic Games.
CTS-Brasil will help the Ministry of Cities establish criteria for federal
financing of an additional $10 billion in sustainable transit solutions.
CTS-Brasil contributed to a BRT manual for the Brazilian National
Association of Bus Transit Operators—a document that is being
distributed to all urban and metropolitan bus operators in the country.
President Lula declared sustainable mobility a priority for Brazilian
cities in a speech during an event hosted and organized by CTS-
Brasil and Challenge Bibendum. It was the first time ever that a
president of Brazil attended an international sustainable urban
mobility event.
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 30 EMBARQ: Transforming Transportation

BRAZIL’S BRT CITIES

STRENGTHENING EXPERTISE
CTS-Brasil scaled up its technical guidance for the implementation
of BRT in four major Brazilian cities, with a total combined
population of 25.1 million people, paving the way for a national
policy that favors sustainable transportation. CTS-Brasil…

applied the EMBARQ BRT Simulator in Rio de Janeiro to

support the city’s candidacy as a host of the 2016 Olympic
Games.

introduced Recife officials to the concept of BRT and helped

them define a $1.3 million contract for a BRT engineering
design study.

delivered a strategic framing workshop to identify potential

risks and align stakeholders involved in three planned BRT
corridors in Belo Horizonte.

helped acquire $100 million in financing for BRT in Porto

Alegre from the Andean Development Corporation (CAF),
which also approved a $1 million, non-refundable grant for
refining BRT studies.
Did You Know?
The EMBARQ BRT Simulator analyzed Rio's
BRT plans for the 2016 Olympics and showed
that modifications could increase capacity
by 50%—up to 700,000 passengers per day.
The analysis was enough to convince the
International Olympic Committee to choose
Rio as the official host city in October 2009.
CTS-Brasil received a diploma for its technical
contribution to the winning bid.

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 EMBARQ: Transforming Transportation 31

Long after Rio

hosts the 2016
Olympics, its BRT
network will remain
as a strong legacy
of well-planned,
low-carbon
transportation.

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 32 EMBARQ: Transforming Transportation

Arequipa is
preparing to
integrate all
public transport
and build its
first rapid
transit system.

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 EMBARQ: Transforming Transportation 33

AREQUIPA'S SIT

TRANSFORMING A CITY
As a result of CTSS-Andino’s financial and technical support,
Arequipa was granted nearly $1.2 million by the Andean
Development Corporation to advance its System of Integrated
Transport (SIT) project, a full restructuring of the city’s public
transportation system, which currently serves more than 70% of all
trips in the city. The project began construction in June 2010
and is planned to include a 23-kilometer BRT corridor.

The integrated transport system will deliver multiple benefits:

cleaner air, better road safety, more physical activity, less stress,
more sustainable urban development, improved equity, reduced
Did You Know? pollution and GHG emissions, and increased economic activity.
Arequipa’s current public transportation fleet It is slated to open in 2012.
includes more than 5,000 vehicles, mostly
highly polluting low-capacity minivans—of
which 85% are more than 18 years old. Traffic
accidents and respiratory illness are two of the
city’s top causes of mortality. Compared to
other cities in the country, Arequipa has the
highest concentrations of airborne particulate
matter, roughly three-quarters of which
originate from transportation.

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 34 EMBARQ: Transforming Transportation

GLOBAL TOOLS
RESEARCH AND EXPERTISE

This year, EMBARQ’s Global Tools experts helped develop

methodologies for Nationally Appropriate Mitigation Actions
(NAMAs)—voluntary emissions reduction measures in the
urban transport sector of developing countries. EMBARQ’s
recommendations were included in the report, “Applicability
of post 2012 climate instruments to the transport sector,”
published by the Asian Development Bank and Inter-American
Development Bank. The publication is expected to influence the
way the nations commit, monitor, report and verify greenhouse
gas emissions reductions and open new opportunities to fund and
prioritize sustainable transport projects.

EMBARQ also provided key reference material about the

importance of bus rapid transit on sustainable urban development,
including case studies from Bogota and Mexico City, for a
policy document, “Environment Outlook for Latin America and
the Caribbean: GEO LAC 3,” published by the United Nations
Environmental Programme.

And at the request of Colombia’s National Planning Department,

EMBARQ completed an evaluation of the societal and economic
impacts of Bogota’s TransMilenio system. The Colombian
government has adopted the methodology as their standard
transit project evaluation. Furthermore, it contributed to the
standard assessment developed by CTS-México to evaluate
transport projects receiving funds from Mexico's federal transit
program, known as PROTRAM.

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 EMBARQ: Transforming Transportation 35

Reducing
emissions from
the transport
sector is crucial,
as it contributes
to 23% of energy-
related CO2
emissions.

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 36 EMBARQ: Transforming Transportation

AWARDS

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 EMBARQ: Transforming Transportation 37

The EMBARQ Network was proud to receive three

internationally recognized awards for making
sustainable transport a reality in cities around the world.

2009 Roy Family Award for Environmental

Partnership
The bi-annual award, presented by Harvard’s John F. Kennedy School of
Government, celebrates outstanding public-private partnerships that enhance
environmental quality through the use of novel and creative approaches. EMBARQ
was honored for creating the public-private partnership with the Mexico City
government to make the Metrobús bus rapid transit project a reality.

2010 Sustainable Transport Award

The Sustainable Transport Award is given annually to a city that uses transport
innovations to increase mobility for all residents, while reducing greenhouse
gas emissions and air pollution, and increasing cyclist and pedestrian safety
and access. The 2010 award was given to Ahmedabad, India for the Janmarg
BRT system. Guadalajara received an honorable mention for the Macrobús BRT
system, which EMBARQ helped to launch.

FundaciOn MAPFRE AWARD

CTS-México received the "Best Environmental Performance" award from

Fundación MAPFRE, a private foundation sponsored by the Spanish insurance
company, for its contribution to the Metrobús project in Mexico City. The
competition was open to organizations throughout Spain, Portugal and Latin
America. More than 200 applicants competed for four awards, presented during
a ceremony with distinguished guests, including Infanta Elena, the daughter of
King Juan Carlos and Queen Sofía of Spain.

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 38 EMBARQ: Transforming Transportation

EVENTS

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 EMBARQ: Transforming Transportation 39

The EMBARQ Network hosts three signature events

that provide important opportunities to share best
practices and strengthen ties between city officials, transport
engineers, urban planners and environmental scientists.

TRANSFORMING TRANSPORTATION
Washington, D.C., United States
Held in January to coincide with the Transportation Research Board’s Annual
Meeting in Washington, D.C., this conference attracts sustainable transport
experts from around the world and features lectures and discussions on the latest
developments in the field. In 2010, the two-day agenda included discussions on
communications and public involvement, health and safety, and climate change,
co-organized with The World Bank, Asian Development Bank, Inter-American
Development Bank, and Partnership for Sustainable Low Carbon Transport.

CONGRESO INTERNACIONAL
DE TRANSPORTE SUSTENTABLE
Mexico City, Mexico
This annual event, hosted by CTS-México, attracts policymakers, transport experts
and city officials from Mexico and abroad. The three-day agenda, featuring
presentations, discussions and lectures, has become integral to the Latin American
sustainable transport community. More than 1,500 delegates attended the fifth
Congreso in October 2009, with the theme “Competitive Low Carbon Cities."

ACTIVE CITIES, HEALTHY CITIES

Latin America
Sponsored by the Pan American Health Organization, Centers for Disease
Control and Prevention, EMBARQ, CTS-México, CTS-Brasil, and CTSS-Andino, this
biannual contest celebrates cities in Latin America that promote physical activity
and improve overall public health. This year, for the first time, the contest will be
hosted online, open to public voting: www.premiocacs.com.

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 40 EMBARQ: Transforming Transportation

TheCityFix.com

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 EMBARQ: Transforming Transportation 41

TheCityFix.com is an online resource for sustainable

transport news, advocacy and “best practice” solutions
from around the world. It boasts a global network of writers
and transport specialists, including engineers, entrepreneurs,
urban planners and researchers, who explore environmentally
and socially responsible ways to make cities better places to live.

Since it launched in 2007, TheCityFix has been cited in media

like The New York Times, The Economist, and Salon.com, and
The Times of London named it one of the Top 50 Eco Blogs.
The blog receives more than 25,000 views per month.

Follow us on Twitter: @TheCityFix

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 42 EMBARQ: Transforming Transportation

MULTIMEDIA

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 EMBARQ: Transforming Transportation 43

Through beautiful images and inspiring stories,

EMBARQ’s videos and photography provide city officials
with a vision for making their cities more sustainable.

The “Cities in Focus” series documents best practices

of sustainable transport in three- to five-minute videos
of cities like Los Angeles, Istanbul, New York, Mexico City,
Curitiba and Mumbai.

The 90-second “Snapshots” series portrays day-in-the-life

narratives of ordinary people engaging with their city
through transportation.

Watch our stories online: www.embarq.org/multimedia

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 44 EMBARQ: Transforming Transportation

DONORS

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“Based on our pilot projects I believe we now
can extend our reach to many more people
in additional countries. I hope others will
add their support to this and other injury
prevention initiatives. Millions of lives today
and in coming generations are at stake.”
–Mayor Michael Bloomberg
New York City
"The collaboration between FedEx and EMBARQ
in Mexico provides the potential for a better
environment, less congestion, increased
safety and enhanced competitiveness
around the world."
–Mitch Jackson, Staff Director
Environmental Affairs & Sustainability
FedEx Corp.
“EMBARQ’s ‘feet on the ground’ perspective
added to the scientific research will give
the Center of Excellence in Bus Rapid Transit
its strength."
–Juan Carlos Muñoz, Associate Professor
Transport Engineering and Logistics
Pontificia Universidad Católica de Chile
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EMBARQ: Transforming Transportation 45
NEW ALLIANCES
Bloomberg Philanthropies
EMBARQ was one of six organizations awarded a significant
grant from Bloomberg Philanthropies to implement
programs in low- and middle-income countries to prevent
death and disability from road traffic crashes. Other
members of the Bloomberg Global Road Safety Program
include the World Health Organization, Johns Hopkins
Bloomberg School of Public Health, World Bank Global
Road Safety Facility, Global Road Safety Partnership and
Association for Safe International Road Travel.
FedEx Corp.
Through a grant and invaluable in-kind assistance, EMBARQ
teamed up with FedEx to launch the Mexican National
Network of Cities, a project designed to bring private
sector expertise in vehicle technologies and management,
branding and marketing, and road safety to the 30 Mexican
cities now implementing new mass transportation projects.
Volvo Research and Educational Foundations
EMBARQ and four universities were awarded a multi-year
grant from VREF to establish the Center of Excellence in
Bus Rapid Transit, led by Pontificia Universidad Católica in
Santiago, Chile. Other partners include the Massachusetts
Institute of Technology, Instituto Técnico Superior de
la Universidad Técnica de Lisboa, and the University of
Sydney’s Institute of Transport and Logistics Studies.
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 46 EMBARQ: Transforming Transportation

GLOBAL STRATEGIC
PARTNERS
We especially want to thank Shell Foundation
and Caterpillar Foundation for their generous
and dedicated support through all the different
stages of EMBARQ's development and growth.

Shell Foundation
This year marks the 10th anniversary of Shell
Foundation. Its mission is to develop, scale up,
and promote enterprise-based solutions to
challenges arising from the impacts of energy and
globalization on poverty and the environment.

Caterpillar Foundation
Since its inception in 1952, the Caterpillar Foundation
has made contributions totaling more than $300
million to organizations and projects that maintain
Caterpillar’s legacy of good citizenship. Caterpillar
Foundation funds are helping to enhance educational
programs, support health needs, sustain historic
landmarks, expand libraries, preserve environments,
and promote culture.

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 EMBARQ: Transforming Transportation 47

KEY FUNDERS
In FY2010:

British Embassy, Mexico City

British Foreign and Commonwealth Office
CIVITAS Initiative
ClimateWorks Foundation
Consejo Nacional de Ciencia y Tecnología
Corporación Andina de Fomento
Departamento Nacional de Planeación de Colombia
Directorate of Urban Land Transport, Bruhat Bengaluru
Mahanagara Pallike
European Commission, Directorate-General for the
Environment
FIA Foundation
Fondo Nacional de Infraestructura
German Technical Cooperation
The Hewlett Foundation
Inter-American Development Bank
National Transportation Commission, Sri Lanka
Pan American Health Organization
Programa Federal de Apoyo al Transporte Masivo
Renewable Energy & Energy Efficiency Partnership
Rockefeller Foundation
Shakti Sustainable Energy Foundation
Transport Research Laboratory
United Nations Environmental Programme
The World Bank

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 48 EMBARQ: Transforming Transportation

AnnualReport.indd 48 9/27/10 10:29 AM

 CONTACT
MEXICO
Calle Belisario Domínguez #8, Planta Alta
Colonia Villa Coyoacán
México, D.F. C.P. 04000
+52 (55) 3096-5742
www.ctsmexico.org

BRAZIL
Rua Luciana de Abreu, 471/801
Moinhos de Vento
90570-060 Porto Alegre/RS, Brasil
+ 55 (51) 3312-6324
www.ctsbrasil.org

TURKEY
Tüfekçi Salih Sok. No: 5
Amaysa Apt., K:6
Cihangir 34433
İstanbul,Türkiye
+90 212 244 74 10
www.sumturkiye.org

INDIA
Godrej and Boyce Premises
Gaswork Lane, Lalbaug Parel
Mumbai 400012 India
+(91) 22 24713565
www.cstindia.org

ANDEAN REGION

ctss Palacio Viejo 216

Oficina 306
ANDINO Arequipa, Peru
TM

(+51) 54-283-393
www.ctssandino.org

EMBARQ Follow us on Twitter:

NETWORK
@EMBARQNetwork
Be our fan on Facebook:
www.facebook.com/EMBARQNetwork
Watch our videos on YouTube:
www.youtube.com/EMBARQNetwork

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